College Media Strategies
Multi-Channel Campus Marketing
Why Multi-Channel Campus Advertising Campaigns Deliver Stronger Results Reaching college students has never been more complex—or more rewarding. Today’s students
Why Multi-Channel Campus Advertising Campaigns Deliver Stronger Results Reaching college students has never been more complex—or more rewarding. Today’s students
Reaching today’s college students is more complex than ever. With shifting media habits, fragmented attention spans, and a strong preference
A Guide to College Campus Event Management College campuses remain one of the most powerful environments for student engagement marketing
Have you thought about incorporating events into your college marketing plan? Maybe you have toyed with the idea but are
Ah fall, it brings to mind books, new classes, football games, and oh yeah – your brand on campus! Advertising
Back-to-College Shopping Trends: A Deep Dive into Record-Breaking Expenditures As the summer sun begins to wane, the anticipation of a
In the digital age, student micro-influencers are gaining traction for brand marketing. While mega-influencers have a vast following, micro-influencers with
The concept of Customer Lifetime Value (CLV) is extremely important in the world of marketing. The high value of keeping
The college market often brings to mind four-year red brick institutions providing bachelor’s degrees to 18–24-year-olds. At some schools this
