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OnCampus Pulse

  • Drive Sales from College Students with these Summer Marketing Strategies

    June 12, 2018

    Summer can be a challenging season for businesses looking to target college students due to summer break. It usually means a slow down in sales from college campuses emptying out for vacation, which can cause some frustration. Here are a few ways to overcome the summer slump and get more from your summer marketing strategy.   Switch it up from last year Work with what you have and determine what worked and what didn’t. Focus on aspects like customer engagement, follow through and brand recall after events and sponsorship opportunities, and general customer feelings. If you ar Read More
  • Summer Marketing Strategies to Engage College Students All Summer Long

    May 18, 2018

    With the Memorial holiday quickly approaching, it is time for your business to begin implementation for specific marketing strategies to take you into the summer months. Here are some ideas on how to engage with college students on and off campus during summer break. Cool your customers off With the hotter months approaching quickly, students will be looking for any excuse to cool off. Hand out ice pops or bottled water with flyers about your business in populated areas such as on campus, a park, shopping center or boardwalk. You will not only provide relief, but also spread awareness Read More
  • How Brands Can Tap Into the Market of College Students

    May 2, 2018

    Marketing to college students is shifting from focusing only on traditional outlets to combining them to fit into the digital world. Mike Iaco, employee at Power Marketing Digital, says that marketing to college students is important because they are the largest consumers right now. “You need to relate to them by targeting lifestyle marketing with entertainment and alcohol related products to get a big response,” he said. Emily Conway, an employee at Earth Web Technologies, explained that the most important strategies is to know what they want and demonstrating how your product or service Read More
  • Creating Online and In-Store Moments that Matter to College Students

    April 27, 2018

    College students already live in an omnichannel shopping mindset. These young shoppers carry the expectation that seamless and consistent online and offline engagements are the norm across their purchasing journey. The goal of omnichannel marketing is to create one unified brand-to-consumer interaction across all channels. And with the college student demographic looking to spend almost $200 billion in the coming years, omnichannel should become more of a focus. Here are some ways to inspire college students through omnichannel marketing.   The social experience According to Me Read More
  • The Future of College Out of Home Advertising

    April 24, 2018

    Out of home advertising is a channel that can deliver high reach and relevance to college students as they go their separate ways for the summer. Once a traditional media outlet, the channel now has a bright, lucrative and effective future ahead of them. Here are some predictable trends about the future of out of home advertising. An IPA study conducted by Les Binet and Peter Field discusses how importance of reach and time spent with a medium are key drivers of effectiveness. Out of home continues to deliver over 90% reach and over three hours spent in its company every day, solidifying the c Read More
  • How Your Offline Marketing Can Help Your Online Marketing

    April 12, 2018

    Everything starts with a story and ends with a story. This common saying can be highly applicable to the world of college marketing. What happens in between these stories is what your customers want to purchase. The first story is told by the marketer, and the second, hopefully by a satisfied customer. The relationship between these two stories makes whatever you are selling unique and tells the strength between your online and offline efforts. Your online story can lead to an offline product, service or experience. One of the ways to strengthen your online marketing is to amplify offline prom Read More
  • Effective Email Marketing Strategies to Engage College Students

    April 6, 2018

    Email marketing campaigns are an important media channel. When done correctly, it can be one of the most effective ways to acquire and retain customers. A good portion of customers check their email daily, and college students are no exception. Especially with their smartphones at hand at any given point, they are scrolling through their inboxes. Here are some strategies to demonstrate your brand and product’s value through email marketing.   Creating buyer personas Buyer personas are semi-fictional representations of your customers, based on actual customer data and market Read More
  • Spring Clean Your College Marketing Strategy

    April 3, 2018

    It is spring cleaning time, which means brands are taking a look at their proverbial marketing closet and getting rid of the outdated and unsuccessful things that just don’t work for them anymore. Here are a few strategies to tidy up your marketing this year and prevent a huge mess.   Trending hashtags or topics everyone is talking about Getting in on the latest buzz or hot topic, especially when targeting college students, can be tempting. However, it is important to proceed with caution when it comes to certain topics. There can be a certain gap of when something works and Read More
  • Four Reasons to Start a College Mobile Marketing Campaign Today

    March 29, 2018

    Mobile marketing is a booming media channel that is growing like never before. Mobile marketing makes it effortless for marketers to offer better service to the college student market. Today’s college student has at least one mobile device besides their personal laptop and/or tablet, and 70% access the internet through them. The number of smartphones and tablets owned are still growing. In fact, 1.54 billion smartphones were sold worldwide in 2017. As mobile takes off, it is paving the way for the success of college mobile marketing strategies.   Student shoppers use mobile more Read More
  • The Benefits of College Newspaper Advertising

    March 26, 2018

    Business owners looking to market to college students to help brand recognition, product sales, repeat business, and brand loyalty. Although the advancements of digital marketing can be advantageous, local college advertising efforts offer many benefits that make investments worthwhile. Here are some benefits of college newspaper advertising.   Proactive audience College newspaper readers often actively read and look to pages that offer deals and coupons. Placing your ad in a newspaper doesn’t guarantee readers will notice it, but certain readers actively looking for deals is Read More
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