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OnCampus Pulse

  • 4 Ways to Build Your Brand Ambassador Campaign

    October 12, 2017

    Unlike social media influencers, brand ambassadors aren’t people who started their social media accounts with a specific theme in mind, accrued followers with a certain hashtag or by following similar accounts. Brand ambassadors are natural consumers with following of real-life friends and peers who trust their opinion. Eighty-three percent of consumers surveyed by a Nielsen Global Trust in Advertising Report said they trusted their friends recommendations and were also more likely to discuss products offline with friends than to contact a micro-influencer. Here are some ways to build a bran Read More
  • College Students Top 10 Brands of Late 2017

    September 29, 2017

    A top critique of college students is that they are fickle with the brands they choose to associate with. However, well established brands and newer ones alike both make an appearance on the latest release of  YouGov BrandIndex latest survey. As one might expect, Facebook and Netflix reign on top of the list, with Facebook obtaining a score of 83.5% and Netflix 75.8%. Surprisingly, the rest of the top 5 spots are filled by southern grocer H-E-B, Walmart and Victoria’s Secret. YouGov obtains this information to measure brand health on 16 different measures across 32 global markets. 20 Read More
  • College Marketing: The In-Store Experience

    September 21, 2017

    The stereotypes of college students always glued to their phones is one that has permeated most of the marketing world. Most brands think college students simply just don’t appreciate the in-store experience, which is reinforced by declining retail sales year after year. However, it is interesting to discover that college students actually enjoy and prefer shopping in store. There are three important aspects that brands must pay attention to in order to speak to college students, and they are value, getting a deal and the in-store experience. Value. This seems like an obvious aspect to ke Read More
  • Don’t Miss Out on OOH for Your College Marketing Strategy

    September 13, 2017

    Does your brand incorporate out of home advertising into its college marketing strategy? If not, a significant amount of revenue and reach can be missed. According to a recent report by MAGNA Intelligence and Rapport, OOH advertising is a $29 billion market in the US, and is responsible for 6% of the $500 billion global advertising spend. OOH is also predicted to grow by 3-4% per year in the next five years, ultimately reaching $33 billion by 2021. OOH is the only traditional marketing medium that has been growing ad sales consistently over the last ten years and isn’t ready to stop n Read More
  • Mistakes to Stay Away from in College Marketing

    September 7, 2017

    Adopting a college marketing strategy for any brand is a tried and true method to obtain some of their lucrative share of wallet. According to RetailLeader, this generation has a spending power of over $200 billion annually. Numbers this high certainly verify the attractiveness of this market, however, not everyone is successful in capturing this audience. The majority of the college student generation has grown up in a world constantly filled with flashy advertisements, with many now just five inches away from their faces with the popularity of mobile. According to Content Science Review, Read More
  • Connect Your Business to College Student Organizations

    September 2, 2017

    Engaging your business in college marketing can be beneficial for both parties, but reaching this demographic is no easy feat. With the brand-new semester already starting up, now is the perfect time for brands to reach out to organizations to forge partnerships. Here are three easy ways to start a college marketing plan that connects businesses with student organizations to help establish a long-term relationship.   Help them fundraise Student organizations are likely to partner with companies or brands for mainly fundraising purposes. The best time to reach out to these group Read More
  • What Your Brand Needs to Know about Hispanic College Students

    August 18, 2017

    It is no secret that college students are one of the most diverse generations in the US. Of the 75 million, over 42% are multicultural. 24 million identify themselves as Hispanic, comprising half of the total US population, according to Viant. Their study takes a look into the insights for marketers to understand this fastest growing segment. The power of Hispanic women Latina women are quickly becoming the new majority customer for retail, as their purchasing power is up to $3.3 billion. They average spending $1,998 on apparel and service purchases per year, in comparison to $1,569 for Read More
  • How Luxury Brands Can Take Advantage of the Back to School Market

    August 17, 2017

    As students are getting ready to move back to campus, rising consumer confidence has become a trending market. There is a huge spending potential for the back to school market, however, most luxury brands have not been focusing their efforts towards this audience. “There are two main drivers of this trend: the growth of ecommerce and the on-trend influencer marketing space,” says Naomi Davidowitz, Chief Customer officer at Crowdtap. “Both have converged at the right time for back-to-school shoppers. Parents and empowered kids are consuming content and are influenced at all hours of th Read More
  • Optimize Marketing Strategies This Back to School Season

    August 2, 2017

    August is here, which means back to school season is starting to gain momentum. Today, thousands of parents and students are researching the Internet for the best deals on the latest shoes, fashion, dorm furnishings, devices and more. Back-to-school is an extremely important season, as it generates 17% of annual retail sales – a $75.8 billion retail opportunity in 2016. In order to stay ahead of your competitors, here are some online marketing tips that will boost effectiveness in the back to school season rush.   Understand what shoppers are looking for Your first order of b Read More
  • 2017 Shopping Trends and Insights for Marketing

    July 28, 2017

    Targeting college students is nothing new for marketers. Reaching this lucrative group has proven to be a challenge, as they are the largest and most diverse generation in the US. This generation is also a prime target for brands, as they are also spending a projected $200 billion each year. Here are five trends into the shopping behavior of college students to better influence your marketing strategies. Social media is the number one source for shopping research   A survey by Blackhawk Network asked college students how they learn about products, sales and shopping trends. Read More
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