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OnCampus Pulse

  • Turning Customers into Brand Ambassadors

    June 28, 2017

    Building a loyal customer base of college students without being too cheesy or annoying can be a difficult feat. Often, the best way to tap into the college student audience is by recruiting a few students to become brand ambassadors and spread the word about your product to their peers. “Your customers should essentially be the voice of your brand. Five or ten years ago, brands used to pay celebrities or bloggers to talk about them, and have celebrities as their ambassadors, but now I think it’s shifted,” says Hazel Francis, communications and marketing manager at the University of t Read More
  • Convincing Consumers to Buy Through Mobile Marketing

    June 23, 2017

    Marketing used to live within the four walls of a store and was limited to promotions. The move towards digital shopping is becoming more and more of a trend. Technology-enhanced shopping behavior justifies that 70% of shoppers use their smartphones to shop before purchasing in-store at least once over the past year, according to a Bain & Company study. The Amazon Effect revealed to marketers that consumers were price-matching by scanning barcodes or searching online for a cheaper price. Investment in mobile solutions creates a positive experience for consumers and supports their behaviors Read More
  • Turning College Students into Customers

    June 21, 2017

    No one college student is similar to the next, and this diverse demographic is predicted to spend $800 billion annually starting in 2017, and $10 trillion in their lifetime. College students vary in life stages, lifestyles and preferences. Learning how to reach and obtain this demographic as loyal customers is important for every brand, as this demographic is the one changing the face of marketing. Here are five steps to success in targeting college students:   Recognize the diversity College students are not just ethnically and racially diverse; they also vary in their technol Read More
  • The Best Time to Send an Email

    June 7, 2017

    When it comes to email marketing, there are many different sources that claim the best times to send an email. These sources all provide mostly the same answer: it depends. Every brand wants to know the best time to send an email to get the highest open and click through rates. Your email subscription list should be a collection of your most loyal customers who are willing to share your content to their peers, ultimately creating more business for you. An article by CoSchedule breaks down all the sources out there to deliver clear answers to all your email optimization questions. What is Read More
  • College Students and Charitable Giving

    June 2, 2017

    College students are not top of mind when thinking about giving back to the community. The stereotype of a broke college student obsessed with social media is one that is not completely true. Here are some more myths about college students that brands should know before marketing to them. The truth is that college students do care about things other than themselves and are willing and able to pitch in to charitable causes. According to the 2015 Millennial Impact Report, 84% of millennials made a charitable contribution in 2015. An article by BusinessConnect revealed insight to how the college Read More
  • How to Email Market to College Students

    May 31, 2017

    The key to engaging college students is not in social media marketing or pulling publicity stunts by using email right, according to the Harvard Business Review. It is true that college students are dependent on Snapchat and Instagram, but they are more dependent on email. Aweber discovered that students perceive social networks “for fun” and email “for serious business.” The data backs up the significance of email in communicating with college students. Not convinced? Here are the benefits of email marketing. To make email marketing a breeze for your business, follow these steps. Read More
  • Why College Students Pay Attention to Marketing Campaigns

    May 25, 2017

    There is an overwhelming number of media and content consumed daily. Therefore, it is almost impossible for consumers to pay attention to every advertisement and piece of content that is placed before them. As a result, marketers creating new campaigns for their products and services need to know the best ways to capture the attention of their target audience. Here are three reasons why college students will pay attention to marketing campaigns. The campaign addresses a current need The start of the purchase decision making process begins with the consumer identifying a particular want Read More
  • The Benefits of Email Marketing

    May 22, 2017

    Email marketing is a widely used and extremely cost-friendly marketing channel, which has the ability to spread information to college students quickly and effectively. Here are the top benefits of email marketing, according to the 2017 Email Marketing & Marketing Automation Report. 1. Generating more leads Encouraging consumers/potential consumers to subscribe to your brand’s emailing list or sending out emails to students on campus is one way to generate leads. College students check their email daily – it is a part of their daily routine of checking all t Read More
  • Lessons in Back to School Marketing

    May 16, 2017

    The back to school season has been in a state of constant changing over the past few years. The diverse and complex environment calls for a change in strategy for marketers. The BTS “season” should no longer be viewed as the time frame a month or two before school starts. Marketers instead should shift their focus to a year-round strategy that can capture BTS sales occurring outside the month or two before the start of a new semester.  Here are a few lessons in back to school marketing: Back to school season is departing from its traditional paradigm The retail world is in a state Read More
  • Why is College Newspaper Advertising So Effective?

    May 12, 2017

    One of the most effective ways to market to college students is to advertise in campus student newspapers. According to 3DIssue, a recent study showed that 72-80% of college students read their campus newspaper regularly. College newspapers are generally available all over campus, are free and reach a specific demographic that has a surprisingly high readership. Although they are not the only form of advertising critical for most businesses, it does represent a great opportunity that shouldn’t be overlooked. According to Book Business, targeted print advertising is a cost-effective way to ge Read More
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