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OnCampus Pulse

  • Marketing to Multicultural College Students and the Differences between Them

    February 24, 2017

    When businesses think about marketing to college students, they often don’t address the fact that almost half (43%) of college students are multicultural- Hispanic, Asian, African-American or mixed race. Other businesses focus solely on Hispanic college students, while 23% of the college student population is African-American. The “tried and true” methods of marketing include in-language creative and media, such as running a 30-second ad in Spanish. It is important to go after a specific and different marketing strategy to engage multicultural college students. O’Dwyer’s Internationa Read More
  • Understanding Multicultural College Students

    February 21, 2017

    Multicultural college students are a great sub-market to target if your brand is looking to target bold trendsetters who are unapologetic, resilient and risk-takers. The Buzz Marketing Group performed a study of multi-cultural college students to gain more insight on what they want, where they want it and when they want it. Multicultural college students are knowledgeable and attuned to the latest and buzzed about products, and want brands to understand what they are asking from them.  According to CEO and Buzz Marketing Group founder Tina Wells, “When it comes to loyalty, multicultural mil Read More
  • 10 Luxury Brands Millennials Want to Own the Most

    February 15, 2017

    Young shoppers today are now shifting to a different version of luxury. Luxury brands are facing a challenge with these consumers, who do not think high-end brands are necessarily cool due to its high price tag. Millennials also value traveling and other intangible experiences over expensive jewelry, clothing and bags. Flaunting expensive clothing is also unappealing for this demographic. According to MediaPost’s most recent survey, 81% of 13-34 year olds think “showing off expensive things you bought on social media is not cool.” However, last year luxury brands began to make changes in Read More
  • Same Same but Different: The Surprising Truth Behind Marketing to College Students

    February 10, 2017

    College students are more similar to previous generations than you think. A recent study by Yahoo7 analyzed their media and consumption behavior in comparison to other generations with their use of social and digital media. “When it comes to reaching college students, we encourage advertisers to use a bit more mobile, social and online video in line with increased usage, but this doesn’t mean you should completely abandon desktop devices or traditional channels,” said Peter Hammer, head of insights and analytics at Yahoo7. The report noticed similarity in seven different channels: Read More
  • These Statistics Show Why College Brand Ambassadors are So Important

    February 8, 2017

    College brand ambassadors provide a great way to encourage customers on the edge about making a purchase to buy your product or service. College campuses include huge groups of students, and the best way to reach them is through creating a brand ambassador program. Word of mouth and recommendations from friends, peers and classmates are a powerful way to spread the message about your brand. Here are some surprising facts about referral marketing that solidify the crucial need for brand ambassadors: Consumers are four times more likely to make a purchase when referred from a friend Read More
  • Traditional versus Digital Marketing Strategies

    February 3, 2017

    Nowadays there seems to be a battle between traditional marketing and digital marketing. Our economy runs on the art of persuading consumers to purchase a product or service. Recently, there has been a gradual transition to utilizing more digital strategies. However, this should not discredit the power of traditional advertising strategies – as both has their own respective strengths and weaknesses. Here are the pros of each advertising strategy to see which one best suits the route you want to take in advertising your brand. Traditional marketing Traditional marketing is a great too Read More
  • Tips for Mobile Marketing Success in 2017

    January 31, 2017

    Mobile marketing is becoming a critical piece in a marketer's toolbox. Today’s college students are increasingly dependent on their mobile phones to juggle their different interests and daily tasks. In addition to their laptops, students are turning to their smartphones, tablets, and even smartwatches to get information. With mobile quickly supplanting desktops, mobile marketing is no longer just one of the many options for marketing as it was before. Mobile marketing is crucial to connecting with consumers and developing long term relationships in today’s digital age. Here are four tips t Read More
  • Apps and Technologies Trending with College Students

    January 27, 2017

    The trending apps and technologies utilized the most by college students demonstrate what, how and where students want brands to connect with them. Most college students use Uber as transportation at night, Spotify to listen to their favorite songs and Venmo to pay and receive money from their friends. A recent survey from Fluent discovered that these three brands are becoming increasingly integrated into college students’ everyday lives. The report was based on data from October-November of 2016 of over 500 college students aged 17-24 years old from all over the US. Over three-quarters (78% Read More
  • Out of Home Advertising is Moving Towards a Digital Renaissance

      Out of home advertising is everywhere you look. When sports teams want to sell more tickets, celebrate pivotal moments during the game, or thank die-hard fans, they turn to digital billboards. Out of home advertising play an important role in marketing because it is able to change its messaging to accommodate to different brands’ needs. According to the Outdoor Advertising Association of America (OAAA), OOH traces back to obelisks in ancient Egypt, and includes circus posters and the infamous Coca Cola holiday campaigns in the early 20th century. Now, this channel is undergoing a d Read More
  • Brand Ambassador Strategies to Engage Digitally-Connected College Students

    January 20, 2017

    Brands that recruit college brand ambassadors have been around for quite some time, and for good reason. Having a student represent your brand is a great way to quickly increase brand awareness and promote a positive reputation on campus. Although the reasons brands recruit ambassadors have not changed much, the act of properly marketing to college students is always in a state of change. As technology and communication channels evolve, college students’ needs and desires also change. Recruiting college brand ambassadors requires a lot of work – interviewing, training, Read More
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