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OnCampus Pulse

  • Who are College Brand Ambassadors?

    October 17, 2018

    When thinking about college brand ambassadors, some might have a misperception about who they actually are. We see celebrities promoting just about anything on their social media platforms, or social influencers with 10s of thousands of followers. We often wonder how they even got to that point. The answer is, everyone has to start from the bottom and work their way up. Anyone who wants to be a brand ambassador has the ability to be one. If you scrolled through your Instagram feed, the odds you would see one of your friends promoting something is higher than you think. A college brand ambassad Read More
  • How to Improve Your Businesses Social Media to College Students?

    October 12, 2018

    In today’s world, a business’s presence on social media to college students is one of the key factors to its success. Whether it’s a start-up company or a business trying to revamp its current social platforms, there are several ways to make improvements. Businesses needs connections to both its online and offline world to grow. Connecting to customers online allows businesses to have conversations, share stories, and interact more with their individual consumers. Businesses don’t always allocate cost and/or time to building their social media platforms, however, it’s quickly becomin Read More
  • 3 Tips for Advertising to Generation Z

    September 25, 2018

    Generation Z, people born between 1995 and 2015, are rapidly taking over the consumer population. Forbes magazine stated in an article, “Generation Z will account for 40% of all consumers by 2020”. As this generation starts to take over the consumer market, we have to identify their characteristics and habits in order to best reach them. College advertisers need to focus their advertising to Generation Z  Generation Z has grown up alongside Instagram, Snapchat, and Facebook. People born within the Gen Z time period either saw social media platforms come alive or grew up waiting to Read More
  • Tips for Advertising to College Students

    August 24, 2018

    Advertising to college students isn’t always easy. Advertisements bombard students not only everywhere they go but also every time they look at their phone (which is, typically, a lot). Many students do not actively engage with things immediately perceived as an ad. Even those that do cannot possibly recall everything they have seen. For these reasons it’s important to find ways to stand out and make sure you appeal to college students. Here’s some tips for making that happen:   Grab Their Attention This may seem like common sense, but too often brands continue to ignore the im Read More
  • Benefits of Bulletin Board Advertising

    August 10, 2018

    The world is becoming increasingly digital, and so too is advertising. However, that doesn’t mean old advertising methods need to go away. In fact, some of them are still the more effective. When it comes to advertising towards college students, nothing demonstrates this better than bulletin board advertising.  Frequency of Bulletin Board Advertising While they may seem old-fashioned, bulletin boards still work. The primary reason is their placement. Colleges typically place them throughout dorms and academic buildings, two places that students are in quite often. Not only will this a Read More
  • College Bulletin Board Posters Key to Reaching Students

    August 6, 2018

    Easy-to-Find College Bulletin Board and Informational As students begin to flow back into dorms this fall, the college bulletin board becomes a very central point of easily accessible information. Many bulletin boards are in central locations (in common rooms, by elevators, etc.). They provide a perfect opportunity to market to students. Posters that actively engage students allow brands to create a connection with both new and returning college students. We recommend short, to the point messages that will hold students’ interest as they peruse various posters. Companies that want to pus Read More
  • The Benefits of Working with an College Advertising Agency

    July 27, 2018

    As more new ways to advertise continue to be developed, advertising campaigns increasingly become more complex . Trying to manage these campaigns can become very difficult for a business trying to juggle many other things. For this and other reasons, it can be incredibly useful to turn to an agency. Here are some reasons why hiring an college advertising agency could be beneficial to your business. Save Time The biggest and most obvious benefit of working with a college advertising agency is the time it will save your business. Don't rely on your own internal team to craft a potentially expa Read More
  • College Students Spending More on Back-to-School Supplies

    July 17, 2018

    In our last blog we discussed some of the offers and messaging college students want during the college back-to-school season. This blog explores the overall increase in spending. The data is based on a survey conducted last Fall by OnCampus Advertising in coordination with independent survey company WhatsGoodly. Spending Increases in College Back-to-School College students spending more money than ever before on back-to-school supplies. Of 527 student responses, 61% planned to maintain or increase their back-to-school spending in comparison to the previous year. Nearly half of the college s Read More
  • Back-To-School College Students Deals

    July 5, 2018

    The stereotype of cheap and thrifty college students is alive and well. Last fall OnCampus Advertising conducted a survey in coordination with independent survey company WhatsGoodly. The results show discounts and other types of deals are still a big concern for college students when they’re completing their back-to-school shopping. Results The survey results found that the purchase habits of 93% of respondents are at least partially affected by coupons. Additionally, coupons affect the purchase decisions “all the time for everything I buy,” for 22% of the respondents. This provides cl Read More
  • The Biggest Advantages of College Social Influencer Marketing

    June 25, 2018

    One of the most effective ways to reach college students is through the use of social influencers, as no one is more well-versed in social media than college students. Social influencers promote a product or brand by making a post directly on their social media page, thereby reaching all of their followers. While they can exist on any social media platform, they are most common on Instagram, benefitting from its focus on photo and video content. Here are some of the biggest benefits of marketing with social influencers. Less Pushy Influencers offer a far more organic way to reach people than Read More
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