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OnCampus Pulse

  • What Your Brand Needs to Know about Hispanic College Students

    August 18, 2017

    It is no secret that college students are one of the most diverse generations in the US. Of the 75 million, over 42% are multicultural. 24 million identify themselves as Hispanic, comprising half of the total US population, according to Viant. Their study takes a look into the insights for marketers to understand this fastest growing segment. The power of Hispanic women Latina women are quickly becoming the new majority customer for retail, as their purchasing power is up to $3.3 billion. They average spending $1,998 on apparel and service purchases per year, in comparison to $1,569 for Read More
  • How Luxury Brands Can Take Advantage of the Back to School Market

    August 17, 2017

    As students are getting ready to move back to campus, rising consumer confidence has become a trending market. There is a huge spending potential for the back to school market, however, most luxury brands have not been focusing their efforts towards this audience. “There are two main drivers of this trend: the growth of ecommerce and the on-trend influencer marketing space,” says Naomi Davidowitz, Chief Customer officer at Crowdtap. “Both have converged at the right time for back-to-school shoppers. Parents and empowered kids are consuming content and are influenced at all hours of th Read More
  • Optimize Marketing Strategies This Back to School Season

    August 2, 2017

    August is here, which means back to school season is starting to gain momentum. Today, thousands of parents and students are researching the Internet for the best deals on the latest shoes, fashion, dorm furnishings, devices and more. Back-to-school is an extremely important season, as it generates 17% of annual retail sales – a $75.8 billion retail opportunity in 2016. In order to stay ahead of your competitors, here are some online marketing tips that will boost effectiveness in the back to school season rush.   Understand what shoppers are looking for Your first order of b Read More
  • 2017 Shopping Trends and Insights for Marketing

    July 28, 2017

    Targeting college students is nothing new for marketers. Reaching this lucrative group has proven to be a challenge, as they are the largest and most diverse generation in the US. This generation is also a prime target for brands, as they are also spending a projected $200 billion each year. Here are five trends into the shopping behavior of college students to better influence your marketing strategies. Social media is the number one source for shopping research   A survey by Blackhawk Network asked college students how they learn about products, sales and shopping trends. Read More
  • Consumer Shopping Trends: Back to School 2017

    July 21, 2017

    With Fourth of July festivities almost over, it’s time for marketers, parents and students to set their attention on back to school. The consumer trends for this year’s BTS season are in, according to a survey by BrandingBrand.com. Here are some of the key findings.   3 in 4 plan to spend the same or more as last year. Only 22% of shoppers are interesting in spending more than they did last year, with 53% are confident they will spend around the same. 1 in 4 are interested in spending less in comparison to last year.   Online and mobile are becoming popular channel Read More
  • College Students and their Financial Vices

    July 19, 2017

    Country wide, education costs and student spending are at an all time high. College tuition is a huge cost and most students have to adjust to living on a tight budget. College students are also stereotyped to be “broke” – but this does not mean they aren’t spending money. This demographic is adopting some spendy habits, according to new data by Bankrate. Additionally, according to a report by Charles Schwab, college students are more likely to spend money on comforts and conveniences like pricey lattes, Ubers, and trendy restaurants to buy the latest food and drinks. Sixty percent of Read More
  • Travel Brands Shift their Focus to the College Audience

    July 7, 2017

    The travel and hospitality industries have targeted older generations for a long time. Historically, adults with established careers or upcoming retirement were the hot customers for brands in the travel industry. Although these demographics are still a focus, college students are quickly gaining the attention of travel brands. The millennial generation’s insatiable appetite for travel and gaining new experiences all around the world is beginning to rival the 60% of seniors who open up to traveling when their retirement begins. As it is with most significant differences between generation Read More
  • How the iPhone Began a Mobile Engagement Revolution

    July 5, 2017

    Ten years ago, Steve Jobs unveiled the “revolutionary product” of the iPhone. When he introduced it in 2007, Jobs said that the iPhone would be three revolutionary products in one: a phone, an iPod and an Internet browsing device. Ten years, ten models, and ten iOS updates later, the iPhone has become the most powerful products ever. Not only has it completely transformed the way we live, but it has also changed the face of marketing and communications. Today, businesses rely on mobile to engage with their audience, but that wasn’t always how brands communicated. The evolution of mobi Read More
  • Turning Customers into Brand Ambassadors

    June 28, 2017

    Building a loyal customer base of college students without being too cheesy or annoying can be a difficult feat. Often, the best way to tap into the college student audience is by recruiting a few students to become brand ambassadors and spread the word about your product to their peers. “Your customers should essentially be the voice of your brand. Five or ten years ago, brands used to pay celebrities or bloggers to talk about them, and have celebrities as their ambassadors, but now I think it’s shifted,” says Hazel Francis, communications and marketing manager at the University of t Read More
  • Convincing Consumers to Buy Through Mobile Marketing

    June 23, 2017

    Marketing used to live within the four walls of a store and was limited to promotions. The move towards digital shopping is becoming more and more of a trend. Technology-enhanced shopping behavior justifies that 70% of shoppers use their smartphones to shop before purchasing in-store at least once over the past year, according to a Bain & Company study. The Amazon Effect revealed to marketers that consumers were price-matching by scanning barcodes or searching online for a cheaper price. Investment in mobile solutions creates a positive experience for consumers and supports their behaviors Read More
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