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OnCampus Pulse

  • Target College Students on Spring Break with Experiential Marketing

    February 20, 2018

    Although spring break has a huge partying stereotype, this “holiday” is a huge opportunity for marketers to connect with college students and remain relevant to this audience. In 2009, college students were responsible for over $175 billion a year for consumer spending. Almost ten years later, this number has most likely amplified and continued to grow as a source of purchasing power. Spring break is the perfect time to target a large group of students since they gather in groups to take a trip. It may seem like only the biggest brands can capture this major opportunity. However, spring Read More
  • 2018 Mobile Marketing Innovations

    February 16, 2018

    A mobile-first approach should be a no-brainer with over 70% of Internet searches and purchases worldwide are regularly done on a mobile device. Today’s internet marketer needs to effectively reach customers during their micro-moments, the times when they reach for their smartphone to look up exactly what they need. Here are some mobile marketing innovations to help boost your strategy:   Augmented reality to enhance micro-moments While virtual reality creates an immersive experience, it is expensive to create, maintain and download. Augmented reality enhances and supports re Read More
  • Tips for Leveraging College Sporting Events to Drive Engagement

    February 13, 2018

    For years, brands have curated marketing campaigns specialized for major sporting events, capitalizing on the millions of viewers who watch them. They recognize that creative, out-of-the-box advertisements play a significant part in the user experience. One study showed that more college students now watch the Super Bowl for the commercials than for the game itself. Marketing campaigns for the World Cup, the Olympics, and the Super Bowl offer valuable examples of how targeting college sporting events can drive success for your brand.   Sponsorship no longer guarantees the upper ha Read More
  • Three Ways Startup Companies Can Build Loyalty with College Students

    February 8, 2018

    One of the main challenges for startup companies is how to market their brand and install brand loyalty to their customer base of college students. Customer loyalty is no easy feat – which is why companies pump a lot of money in their budget to attract repeat buyers. Because the college student generation has an estimated purchasing power of up to $600 billion, it is beneficial to build a long-lasting relationship. Here are three ways startups can start building up customer loyalty:   Emphasize quality Regardless of how sophisticated your products or services are, if the bran Read More
  • Email Marketing Lessons from the Big Brands: Part 2

    February 5, 2018

    We can all learn something from big name brands when it comes to email marketing. According to the Radicati Group, 269 billion emails are sent every day, and projected to increase by 19% over the next three years. Here are the final three valuable lessons we can learn from big brands about email marketing. For more email marketing lessons, click here. Kenneth Cole: Send them gentle reminders Consumers aren’t fond of being sold to, but they love to buy things. Retargeting ads constantly follow users around when they see something they like, but don’t buy it.  Sometimes it can b Read More
  • Email Marketing Lessons from the Big Brands: Part 1

    January 30, 2018

    According to the Radicati Group, 269 billion emails are sent every day, and projected to increase by 19% over the next three years. This means consumers are facing pretty clogged inboxes. We can all learn something from brands that are able to stand out from the clutter and those who succeed at delivering meaningful experiences. Here are five of seven valuable lessons we can learn from big brands about email marketing. Dunkin’ Donuts: Make their lives easier With mobile pay being all the rage for coffee fanatics, consumers can save time and money by ordering online and picking up Read More
  • Out of Home Advertising Boosts Market Share by a Third

    January 25, 2018

    Out of home advertising has seen growth for the seventh year in a row, proving it is an effective media channel to engage consumers. However, not all brands are willing to incorporate this media channel in their advertising campaigns. A new report by Rapport analyst Peter Field discovered that using out of home in advertising campaigns increases market share growth by 36%. The channel also boosts profit growth by 20% and attracts 15% more new customers compared to campaigns without out of home. The report, commissioned by Rapport and in association with the IPA, analyzed 147 case studies of ef Read More
  • Google’s Four Steps to Improve your Online Marketing Strategy

    January 23, 2018

    On January 11, Google’s manager of New Partner Development in North America, discussed the best practices for businesses looking to sharpen their online marketing presence. Whether the goal of the new year is improving your Google search ranking or increasing engagement, 2018 is the time to take your online business to the next level. During his seminar at AmericasMart Atlanta, Tucker detailed four important steps to success.   Think mobile first According to statistics by ComScore, 69% of a user’s average of media consumption is on a smartphone, and 80% of social media con Read More
  • Why Brand Ambassadors Could Be Your Best Strategy to Engage College Students

    January 18, 2018

    A brand ambassador is a person who promotes your brand to their personal network in order to boost awareness and sales. Most of the time, brand ambassadors are assumed to be celebrities, or someone with high influence or recognition. While this type of influencer marketing is still popular, not all brands have the money to spend to invest in them. However, especially when marketing to college students, recruiting peers to become brand ambassadors is a great channel to market your brand or product. When you have a great product, brand, service and/or work environment, people are more excited Read More
  • Mobile Marketing Trends that Will Rule 2018

    January 11, 2018

    The message for businesses this year is to go mobile or go home. 2018 will be the year to focus on the rising growth of consumers who use smartphones and tablets as their first – and sometimes only – device. According to Google, over half of search queries globally are from mobile devices. The category with the highest percent of mobile search is food and beverage at 72 percent. Following the food industry is health, sports, news, lifestyle and retail industries. Here are nine of the mobile marketing trends to keep in mind for College Marketing in 2018.   Progressive web apps Read More
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