blog image

OnCampus Pulse

  • The Future of College Out of Home Advertising

    April 24, 2018

    Out of home advertising is a channel that can deliver high reach and relevance to college students as they go their separate ways for the summer. Once a traditional media outlet, the channel now has a bright, lucrative and effective future ahead of them. Here are some predictable trends about the future of out of home advertising. An IPA study conducted by Les Binet and Peter Field discusses how importance of reach and time spent with a medium are key drivers of effectiveness. Out of home continues to deliver over 90% reach and over three hours spent in its company every day, solidifying the c Read More
  • How Your Offline Marketing Can Help Your Online Marketing

    April 12, 2018

    Everything starts with a story and ends with a story. This common saying can be highly applicable to the world of college marketing. What happens in between these stories is what your customers want to purchase. The first story is told by the marketer, and the second, hopefully by a satisfied customer. The relationship between these two stories makes whatever you are selling unique and tells the strength between your online and offline efforts. Your online story can lead to an offline product, service or experience. One of the ways to strengthen your online marketing is to amplify offline prom Read More
  • Effective Email Marketing Strategies to Engage College Students

    April 6, 2018

    Email marketing campaigns are an important media channel. When done correctly, it can be one of the most effective ways to acquire and retain customers. A good portion of customers check their email daily, and college students are no exception. Especially with their smartphones at hand at any given point, they are scrolling through their inboxes. Here are some strategies to demonstrate your brand and product’s value through email marketing.   Creating buyer personas Buyer personas are semi-fictional representations of your customers, based on actual customer data and market Read More
  • Spring Clean Your College Marketing Strategy

    April 3, 2018

    It is spring cleaning time, which means brands are taking a look at their proverbial marketing closet and getting rid of the outdated and unsuccessful things that just don’t work for them anymore. Here are a few strategies to tidy up your marketing this year and prevent a huge mess.   Trending hashtags or topics everyone is talking about Getting in on the latest buzz or hot topic, especially when targeting college students, can be tempting. However, it is important to proceed with caution when it comes to certain topics. There can be a certain gap of when something works and Read More
  • Four Reasons to Start a College Mobile Marketing Campaign Today

    March 29, 2018

    Mobile marketing is a booming media channel that is growing like never before. Mobile marketing makes it effortless for marketers to offer better service to the college student market. Today’s college student has at least one mobile device besides their personal laptop and/or tablet, and 70% access the internet through them. The number of smartphones and tablets owned are still growing. In fact, 1.54 billion smartphones were sold worldwide in 2017. As mobile takes off, it is paving the way for the success of college mobile marketing strategies.   Student shoppers use mobile more Read More
  • The Benefits of College Newspaper Advertising

    March 26, 2018

    Business owners looking to market to college students to help brand recognition, product sales, repeat business, and brand loyalty. Although the advancements of digital marketing can be advantageous, local college advertising efforts offer many benefits that make investments worthwhile. Here are some benefits of college newspaper advertising.   Proactive audience College newspaper readers often actively read and look to pages that offer deals and coupons. Placing your ad in a newspaper doesn’t guarantee readers will notice it, but certain readers actively looking for deals is Read More
  • Hit the Email Marketing Sweet Spot with College Students

    March 20, 2018

    While it may seem like college students are constantly on their smartphones, that doesn’t necessarily mean they are checking their email every second of the day. As a marketer, it is important to know when to send an email, what to include in it and how to optimize click-through rate. In a study conducted by Senditblue, 63% of respondents said email was their number one choice of communication with retailers, with only 14% choosing text messaging. The research on this study revealed insights into what college students like and dislike from marketers.   Retailers: give them what Read More
  • Engaging College Students: The Value of Conversations

    March 14, 2018

    The oldest and most basic form of marketing is also the most powerful: word of mouth conversations. Although today’s advanced tools offer a variety of data and endless ways to connect with college students, it is more important to get involved in conversations. Word of mouth is still the most trusted source of information regarding brands and purchase influencers. According to Nielsen, 84% of consumers reported trusting recommendations from influencers, friends, family members. Here are some tips on how to get your brand in on trustworthy, person-to-person messaging.   Understan Read More
  • Uncovering Buying Behaviors and Purchasing Decisions of College Women

    March 9, 2018

    College women are a huge demographic that have very different buying behavior and purchasing decisions from their male counterparts. A recent report by Merkle and Levo discovered important findings about college aged women. This demographic has the highest spending velocity and volume. Among young women, the top 60% spenders are 19% more likely to spend during a specific time frame and will spend 25% more than other segments of the US population. This research suggests the trend toward experiential marketing will continue to grow. College women are willing to pay more and work harder to get th Read More
  • Market your Brand by Targeting Male College Students

    March 6, 2018

    What is the best way to build loyalty and influence the college generation? Engaging young men. According to MediaPost, college aged males are 50% more likely than women to drive brand conversations, and in more than a few select categories. They are emerging as key influencers from sports to auto to travel and more. Additionally, young men are more influential in several categories that women usually dominated, breaking away from gender stereotypes.   Male college students have 12 brand conversations a day – 20% more than their female peers More young men qualified as key infl Read More
Contact Us