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OnCampus Pulse

  • Hit the Email Marketing Sweet Spot with College Students

    March 20, 2018

    While it may seem like college students are constantly on their smartphones, that doesn’t necessarily mean they are checking their email every second of the day. As a marketer, it is important to know when to send an email, what to include in it and how to optimize click-through rate. In a study conducted by Senditblue, 63% of respondents said email was their number one choice of communication with retailers, with only 14% choosing text messaging. The research on this study revealed insights into what college students like and dislike from marketers.   Retailers: give them what Read More
  • Engaging College Students: The Value of Conversations

    March 14, 2018

    The oldest and most basic form of marketing is also the most powerful: word of mouth conversations. Although today’s advanced tools offer a variety of data and endless ways to connect with college students, it is more important to get involved in conversations. Word of mouth is still the most trusted source of information regarding brands and purchase influencers. According to Nielsen, 84% of consumers reported trusting recommendations from influencers, friends, family members. Here are some tips on how to get your brand in on trustworthy, person-to-person messaging.   Understan Read More
  • Uncovering Buying Behaviors and Purchasing Decisions of College Women

    March 9, 2018

    College women are a huge demographic that have very different buying behavior and purchasing decisions from their male counterparts. A recent report by Merkle and Levo discovered important findings about college aged women. This demographic has the highest spending velocity and volume. Among young women, the top 60% spenders are 19% more likely to spend during a specific time frame and will spend 25% more than other segments of the US population. This research suggests the trend toward experiential marketing will continue to grow. College women are willing to pay more and work harder to get th Read More
  • Market your Brand by Targeting Male College Students

    March 6, 2018

    What is the best way to build loyalty and influence the college generation? Engaging young men. According to MediaPost, college aged males are 50% more likely than women to drive brand conversations, and in more than a few select categories. They are emerging as key influencers from sports to auto to travel and more. Additionally, young men are more influential in several categories that women usually dominated, breaking away from gender stereotypes.   Male college students have 12 brand conversations a day – 20% more than their female peers More young men qualified as key infl Read More
  • Make Your College Email Marketing Stand Out in the Inbox

    March 1, 2018

    Email marketing to college students should be considered for every college marketing campaign. Marketers are fortunate to have access to endless data that allows them to understand their consumers on a more personal level. Segmentation is a great strategy to refine messaging and hone in on specific target audiences within the wide sector of college students. How a company chooses to segment their college audience can depend on the brand’s overall mission and goals. Here are some tips to have your email marketing message stand out in the inbox:   Set the tone The tone of y Read More
  • Target College Students on Spring Break with Experiential Marketing

    February 20, 2018

    Although spring break has a huge partying stereotype, this “holiday” is a huge opportunity for marketers to connect with college students and remain relevant to this audience. In 2009, college students were responsible for over $175 billion a year for consumer spending. Almost ten years later, this number has most likely amplified and continued to grow as a source of purchasing power. Spring break is the perfect time to target a large group of students since they gather in groups to take a trip. It may seem like only the biggest brands can capture this major opportunity. However, spring Read More
  • 2018 Mobile Marketing Innovations

    February 16, 2018

    A mobile-first approach should be a no-brainer with over 70% of Internet searches and purchases worldwide are regularly done on a mobile device. Today’s internet marketer needs to effectively reach customers during their micro-moments, the times when they reach for their smartphone to look up exactly what they need. Here are some mobile marketing innovations to help boost your strategy:   Augmented reality to enhance micro-moments While virtual reality creates an immersive experience, it is expensive to create, maintain and download. Augmented reality enhances and supports re Read More
  • Tips for Leveraging College Sporting Events to Drive Engagement

    February 13, 2018

    For years, brands have curated marketing campaigns specialized for major sporting events, capitalizing on the millions of viewers who watch them. They recognize that creative, out-of-the-box advertisements play a significant part in the user experience. One study showed that more college students now watch the Super Bowl for the commercials than for the game itself. Marketing campaigns for the World Cup, the Olympics, and the Super Bowl offer valuable examples of how targeting college sporting events can drive success for your brand.   Sponsorship no longer guarantees the upper ha Read More
  • Three Ways Startup Companies Can Build Loyalty with College Students

    February 8, 2018

    One of the main challenges for startup companies is how to market their brand and install brand loyalty to their customer base of college students. Customer loyalty is no easy feat – which is why companies pump a lot of money in their budget to attract repeat buyers. Because the college student generation has an estimated purchasing power of up to $600 billion, it is beneficial to build a long-lasting relationship. Here are three ways startups can start building up customer loyalty:   Emphasize quality Regardless of how sophisticated your products or services are, if the bran Read More
  • Email Marketing Lessons from the Big Brands: Part 2

    February 5, 2018

    We can all learn something from big name brands when it comes to email marketing. According to the Radicati Group, 269 billion emails are sent every day, and projected to increase by 19% over the next three years. Here are the final three valuable lessons we can learn from big brands about email marketing. For more email marketing lessons, click here. Kenneth Cole: Send them gentle reminders Consumers aren’t fond of being sold to, but they love to buy things. Retargeting ads constantly follow users around when they see something they like, but don’t buy it.  Sometimes it can b Read More
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