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OnCampus Pulse

  • Same Same but Different: The Surprising Truth Behind Marketing to College Students

    February 10, 2017

    College students are more similar to previous generations than you think. A recent study by Yahoo7 analyzed their media and consumption behavior in comparison to other generations with their use of social and digital media. “When it comes to reaching college students, we encourage advertisers to use a bit more mobile, social and online video in line with increased usage, but this doesn’t mean you should completely abandon desktop devices or traditional channels,” said Peter Hammer, head of insights and analytics at Yahoo7. The report noticed similarity in seven different channels: Read More
  • These Statistics Show Why College Brand Ambassadors are So Important

    February 8, 2017

    College brand ambassadors provide a great way to encourage customers on the edge about making a purchase to buy your product or service. College campuses include huge groups of students, and the best way to reach them is through creating a brand ambassador program. Word of mouth and recommendations from friends, peers and classmates are a powerful way to spread the message about your brand. Here are some surprising facts about referral marketing that solidify the crucial need for brand ambassadors: Consumers are four times more likely to make a purchase when referred from a friend Read More
  • Traditional versus Digital Marketing Strategies

    February 3, 2017

    Nowadays there seems to be a battle between traditional marketing and digital marketing. Our economy runs on the art of persuading consumers to purchase a product or service. Recently, there has been a gradual transition to utilizing more digital strategies. However, this should not discredit the power of traditional advertising strategies – as both has their own respective strengths and weaknesses. Here are the pros of each advertising strategy to see which one best suits the route you want to take in advertising your brand. Traditional marketing Traditional marketing is a great too Read More
  • Tips for Mobile Marketing Success in 2017

    January 31, 2017

    Mobile marketing is becoming a critical piece in a marketer's toolbox. Today’s college students are increasingly dependent on their mobile phones to juggle their different interests and daily tasks. In addition to their laptops, students are turning to their smartphones, tablets, and even smartwatches to get information. With mobile quickly supplanting desktops, mobile marketing is no longer just one of the many options for marketing as it was before. Mobile marketing is crucial to connecting with consumers and developing long term relationships in today’s digital age. Here are four tips t Read More
  • Apps and Technologies Trending with College Students

    January 27, 2017

    The trending apps and technologies utilized the most by college students demonstrate what, how and where students want brands to connect with them. Most college students use Uber as transportation at night, Spotify to listen to their favorite songs and Venmo to pay and receive money from their friends. A recent survey from Fluent discovered that these three brands are becoming increasingly integrated into college students’ everyday lives. The report was based on data from October-November of 2016 of over 500 college students aged 17-24 years old from all over the US. Over three-quarters (78% Read More
  • Out of Home Advertising is Moving Towards a Digital Renaissance

      Out of home advertising is everywhere you look. When sports teams want to sell more tickets, celebrate pivotal moments during the game, or thank die-hard fans, they turn to digital billboards. Out of home advertising play an important role in marketing because it is able to change its messaging to accommodate to different brands’ needs. According to the Outdoor Advertising Association of America (OAAA), OOH traces back to obelisks in ancient Egypt, and includes circus posters and the infamous Coca Cola holiday campaigns in the early 20th century. Now, this channel is undergoing a d Read More
  • Brand Ambassador Strategies to Engage Digitally-Connected College Students

    January 20, 2017

    Brands that recruit college brand ambassadors have been around for quite some time, and for good reason. Having a student represent your brand is a great way to quickly increase brand awareness and promote a positive reputation on campus. Although the reasons brands recruit ambassadors have not changed much, the act of properly marketing to college students is always in a state of change. As technology and communication channels evolve, college students’ needs and desires also change. Recruiting college brand ambassadors requires a lot of work – interviewing, training, Read More
  • Attract College Students to Your Brand with these Tips

    January 17, 2017

    College students make up a large amount of the American population, and brands that aren’t tailoring their message to suit them are losing out. When trying to reach this audience, it is important for businesses to have more than just a great and appealing concept. Even if your company solves a common problem college students have, your product will not perform as well if it does not have an authentic message. College students are used to instant gratification – the ability to have what they want whenever they want it, and they do not want to waste time or money when it is not necessary Read More
  • 2017 Marketing Strategies

    January 10, 2017

    Now is the time of year where businesses should reflect on the marketing strategies of 2016. Additionally, businesses should understand and analyze what’s on the horizon in the New Year. Here are the most relevant marketing trends for 2017 that will help build, grow and sustain brands. Raise the bar of customer service One of the biggest challenges for marketers for this year, past years, and years to come is to stay calm, focused and knowledgeable about your customers. The key to identifying them, engaging them, making them purchase, having them stay loyal and recommend your brand t Read More
  • Engage College Students with these Four Different Ways

    January 5, 2017

    While high school students are receiving more attention lately, college students are still one of the most influential and profitable consumer groups. Businesses have given large amounts of time and money to understand the behavior in hopes of capturing the attentions and wallets of this group. College students are exposed to over 3,000 advertisements a day, according to business.com. Therefore, it is more crucial than ever to differentiate your message in order to engage with this valuable consumer. The most effective brands are able to overcome this saturated market through building crea Read More
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