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OnCampus Pulse

  • Last-Minute Holiday Shopping Strategies

    December 14, 2017

    The holiday season is in full swing, with many students either studying for finals or packing up to head home. However, for marketers, there is still time to advertise as college students rush to finish last-minute gifting. With nine out of ten busiest shopping days being in December, this is the prime time to keep marketing strong and at the forefront of your brand. Last-minute shoppers are a huge demographic, especially within college students. Here are some ideas to attract last-minute shoppers in the height of the holiday season.   Discounts and free shipping Follow in the Read More
  • Five Email Marketing Trends to Look For in 2018

    November 21, 2017

    Email marketing was at its peak in 2017. According to the Radicati Group, over 3.7 billion people use email around the globe as of January 2017, with expected growth in the next year to be 3%. The email marketing platform is only becoming a stronger and more powerful tool for marketers. 59% of marketers chose email as the most effective platform for generating the highest revenue. Here are some predictions on some email marketing trends for the 2018 year.   Interactive emails Making emails fun to read and interactive to the subscriber is a great way to increase engagement and o Read More
  • Prepare Your Business for the Upcoming Holiday Season

    November 8, 2017

    No matter what product or service is being offered to the college student market, your brand is likely already have started to think about the approaching holiday season. Even if your brand does not offer the traditional “gift-able” item, you should not discount this season of increased spending. When building a strategy, it is important to push efforts to communicate marketing to consumers. The 2016 holiday season revealed that holiday consumer spending had gone up in comparison to previous years. Here are some ways to capitalize and prepare for this year’s holiday season. Focus on Read More
  • Engage College Students through Event Marketing

    November 6, 2017

    College students are spending their money in different ways in comparison to previous generations. Studies consistently express that college students prefer buying experiences over purchasing tangible objects. They enjoy collecting memories and sharing them with their peers over social media. Concerts, traveling, musicals and other exhibitions are just a few events that college students enjoy spending money on, and will go out of their way to promote them. Experiential and event marketing allows consumers to engage with products or services, develop connections, foster memories and ultimately Read More
  • Three Areas Mobile Marketers Should Focus on Before the Holidays

    October 26, 2017

    As midterm season is in full swing, marketers targeting college students are turning their attention to advertising campaigns for the holiday season. Advancing mobile technology and shifts in consumer behavior should be factored into any marketing strategy to attract college students. Here are three areas marketers should focus their attention on to get a head start:   Consumers are starting to buy earlier in the holiday season If your company hasn’t started thinking about holiday programs, you are already behind. According to the National Retail Federation, consumers are thi Read More
  • 4 Ways to Build Your Brand Ambassador Campaign

    October 12, 2017

    Unlike social media influencers, brand ambassadors aren’t people who started their social media accounts with a specific theme in mind, accrued followers with a certain hashtag or by following similar accounts. Brand ambassadors are natural consumers with following of real-life friends and peers who trust their opinion. Eighty-three percent of consumers surveyed by a Nielsen Global Trust in Advertising Report said they trusted their friends recommendations and were also more likely to discuss products offline with friends than to contact a micro-influencer. Here are some ways to build a bran Read More
  • College Students Top 10 Brands of Late 2017

    September 29, 2017

    A top critique of college students is that they are fickle with the brands they choose to associate with. However, well established brands and newer ones alike both make an appearance on the latest release of  YouGov BrandIndex latest survey. As one might expect, Facebook and Netflix reign on top of the list, with Facebook obtaining a score of 83.5% and Netflix 75.8%. Surprisingly, the rest of the top 5 spots are filled by southern grocer H-E-B, Walmart and Victoria’s Secret. YouGov obtains this information to measure brand health on 16 different measures across 32 global markets. 20 Read More
  • College Marketing: The In-Store Experience

    September 21, 2017

    The stereotypes of college students always glued to their phones is one that has permeated most of the marketing world. Most brands think college students simply just don’t appreciate the in-store experience, which is reinforced by declining retail sales year after year. However, it is interesting to discover that college students actually enjoy and prefer shopping in store. There are three important aspects that brands must pay attention to in order to speak to college students, and they are value, getting a deal and the in-store experience. Value. This seems like an obvious aspect to ke Read More
  • Don’t Miss Out on OOH for Your College Marketing Strategy

    September 13, 2017

    Does your brand incorporate out of home advertising into its college marketing strategy? If not, a significant amount of revenue and reach can be missed. According to a recent report by MAGNA Intelligence and Rapport, OOH advertising is a $29 billion market in the US, and is responsible for 6% of the $500 billion global advertising spend. OOH is also predicted to grow by 3-4% per year in the next five years, ultimately reaching $33 billion by 2021. OOH is the only traditional marketing medium that has been growing ad sales consistently over the last ten years and isn’t ready to stop n Read More
  • Mistakes to Stay Away from in College Marketing

    September 7, 2017

    Adopting a college marketing strategy for any brand is a tried and true method to obtain some of their lucrative share of wallet. According to RetailLeader, this generation has a spending power of over $200 billion annually. Numbers this high certainly verify the attractiveness of this market, however, not everyone is successful in capturing this audience. The majority of the college student generation has grown up in a world constantly filled with flashy advertisements, with many now just five inches away from their faces with the popularity of mobile. According to Content Science Review, Read More
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