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OnCampus Pulse

  • Consumer Shopping Trends: Back to School 2017

    July 21, 2017

    With Fourth of July festivities almost over, it’s time for marketers, parents and students to set their attention on back to school. The consumer trends for this year’s BTS season are in, according to a survey by BrandingBrand.com. Here are some of the key findings.   3 in 4 plan to spend the same or more as last year. Only 22% of shoppers are interesting in spending more than they did last year, with 53% are confident they will spend around the same. 1 in 4 are interested in spending less in comparison to last year.   Online and mobile are becoming popular channel Read More
  • College Students and their Financial Vices

    July 19, 2017

    Country wide, education costs and student spending are at an all time high. College tuition is a huge cost and most students have to adjust to living on a tight budget. College students are also stereotyped to be “broke” – but this does not mean they aren’t spending money. This demographic is adopting some spendy habits, according to new data by Bankrate. Additionally, according to a report by Charles Schwab, college students are more likely to spend money on comforts and conveniences like pricey lattes, Ubers, and trendy restaurants to buy the latest food and drinks. Sixty percent of Read More
  • Travel Brands Shift their Focus to the College Audience

    July 7, 2017

    The travel and hospitality industries have targeted older generations for a long time. Historically, adults with established careers or upcoming retirement were the hot customers for brands in the travel industry. Although these demographics are still a focus, college students are quickly gaining the attention of travel brands. The millennial generation’s insatiable appetite for travel and gaining new experiences all around the world is beginning to rival the 60% of seniors who open up to traveling when their retirement begins. As it is with most significant differences between generation Read More
  • How the iPhone Began a Mobile Engagement Revolution

    July 5, 2017

    Ten years ago, Steve Jobs unveiled the “revolutionary product” of the iPhone. When he introduced it in 2007, Jobs said that the iPhone would be three revolutionary products in one: a phone, an iPod and an Internet browsing device. Ten years, ten models, and ten iOS updates later, the iPhone has become the most powerful products ever. Not only has it completely transformed the way we live, but it has also changed the face of marketing and communications. Today, businesses rely on mobile to engage with their audience, but that wasn’t always how brands communicated. The evolution of mobi Read More
  • Turning Customers into Brand Ambassadors

    June 28, 2017

    Building a loyal customer base of college students without being too cheesy or annoying can be a difficult feat. Often, the best way to tap into the college student audience is by recruiting a few students to become brand ambassadors and spread the word about your product to their peers. “Your customers should essentially be the voice of your brand. Five or ten years ago, brands used to pay celebrities or bloggers to talk about them, and have celebrities as their ambassadors, but now I think it’s shifted,” says Hazel Francis, communications and marketing manager at the University of t Read More
  • Convincing Consumers to Buy Through Mobile Marketing

    June 23, 2017

    Marketing used to live within the four walls of a store and was limited to promotions. The move towards digital shopping is becoming more and more of a trend. Technology-enhanced shopping behavior justifies that 70% of shoppers use their smartphones to shop before purchasing in-store at least once over the past year, according to a Bain & Company study. The Amazon Effect revealed to marketers that consumers were price-matching by scanning barcodes or searching online for a cheaper price. Investment in mobile solutions creates a positive experience for consumers and supports their behaviors Read More
  • Turning College Students into Customers

    June 21, 2017

    No one college student is similar to the next, and this diverse demographic is predicted to spend $800 billion annually starting in 2017, and $10 trillion in their lifetime. College students vary in life stages, lifestyles and preferences. Learning how to reach and obtain this demographic as loyal customers is important for every brand, as this demographic is the one changing the face of marketing. Here are five steps to success in targeting college students:   Recognize the diversity College students are not just ethnically and racially diverse; they also vary in their technol Read More
  • The Best Time to Send an Email

    June 7, 2017

    When it comes to email marketing, there are many different sources that claim the best times to send an email. These sources all provide mostly the same answer: it depends. Every brand wants to know the best time to send an email to get the highest open and click through rates. Your email subscription list should be a collection of your most loyal customers who are willing to share your content to their peers, ultimately creating more business for you. An article by CoSchedule breaks down all the sources out there to deliver clear answers to all your email optimization questions. What is Read More
  • College Students and Charitable Giving

    June 2, 2017

    College students are not top of mind when thinking about giving back to the community. The stereotype of a broke college student obsessed with social media is one that is not completely true. Here are some more myths about college students that brands should know before marketing to them. The truth is that college students do care about things other than themselves and are willing and able to pitch in to charitable causes. According to the 2015 Millennial Impact Report, 84% of millennials made a charitable contribution in 2015. An article by BusinessConnect revealed insight to how the college Read More
  • How to Email Market to College Students

    May 31, 2017

    The key to engaging college students is not in social media marketing or pulling publicity stunts by using email right, according to the Harvard Business Review. It is true that college students are dependent on Snapchat and Instagram, but they are more dependent on email. Aweber discovered that students perceive social networks “for fun” and email “for serious business.” The data backs up the significance of email in communicating with college students. Not convinced? Here are the benefits of email marketing. To make email marketing a breeze for your business, follow these steps. Read More
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