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OnCampus Pulse

  • Marketing to the College Students on their Summer Travels

    May 9, 2017

    With the spring semester coming to an end, college students are prepping for their summer vacation travels. College students have more opportunities to travel, with a whole summer free of classes and the opportunity to study abroad. Seventy-five percent of college students want to travel as much as possible – it is a big priority as students’ value experiences more than tangible items. How can marketers reach students that are traveling anywhere? Effective channels Facebook and other social media channels are effective at ensuring authenticity and building trust. College students wan Read More
  • Trust and Engagement Drive Purchase Behavior for College Students

    April 28, 2017

    Authenticity and transparency are important key words when discussing on how brands should connect with college audiences. What is a brand to do in today’s competitive environment that has shaped the expectations to consistently search for authenticity, transparency, and brands that really connect and understand them? Here are some four elements of your strategy to drive purchase behavior and ultimately brand loyalty for college students: Humanize your brand Have a relatable story with clear and consistent messaging. Spend time cultivating this story – not as a marketing narrative Read More
  • College Student Shopping Trends Your Brand Should Not Ignore

    April 25, 2017

    The ideal retail experience for college students is changing and is no longer a giant superstore full of endless product options. College students value simplicity, quality and authenticity, according to the 10 Trends Millennial Retail report from Kelton. Here are four shopping trends popular with college students and how your business can take advantage of them. Focus on quality, not price Less is more for college students, as many are rejecting mass consumption and the waste it brings about. Instead, they are focusing on purchasing fewer but higher-quality products. The essential pro Read More
  • Mistakes to Avoid When Marketing to College Students

    April 21, 2017

    College students are extremely connected in this digital age as almost half are online for over 10 hours per day. Given these statistics, it should make sense that companies would want to point their efforts advertising online. A recent prediction by eMarketer says that this year, more money will be spent on digital marketing than any other form of advertisement, including television. However, it is important to avoid making the following mistakes that have the potential to damage your brand’s potential to attract this lucrative market. Mistake #1: Making Outdated or Irrelevant References Read More
  • Summer Marketing Strategies: Boost Business When Class Isn’t In Session

    April 14, 2017

    With the end of the spring semester approaching and college students are buckling down for finals, it is time for businesses to put their summer marketing strategies into gear. As the seasons are changing, students get ready for summer by going their separate ways – whether it be going away on vacation, traveling back home, or even staying on campus for summer classes. Businesses should not be put off by student exodus from campus and see it as a lower season for sales and revenue. Here are some marketing tips to heat up your summer marketing strategy. Implement mobile With students Read More
  • Improve Brand Loyalty Through Email Marketing

    April 7, 2017

    Email marketing serves a lot of purposes – from integrating other marketing channels, communicating a message effectively and advertising promotions or exclusive deals. Most email marketers focus on the goal of click-throughs –as more traffic to your online site generates more revenue. However, the dimension of brand loyalty is another way to yield an even longer-term return on investment. Brand loyalty is how you obtain repeat customers who are willing to buy again and again – and tell their friends. Here is how to use email marketing to increase brand loyalty:   Send out i Read More
  • It’s Time to Start Preparing Your Back to College Marketing Promotional Strategies

    April 5, 2017

    It is never too early to start planning for back to school season and ways to promote your brand and product during this busy time of year. According to the National Retail Federation, the average family will spend more freely on school, college and dorm supplies. The 2016 total expected spend for K-12 and college was $75.8 billion, which is up from 2015’s $68 billion spend. The annual NRF survey concluded that 50% of back to college shoppers will start shopping three weeks to one month before coming back to school. With the end of the spring semester ahead, it is important to start looking Read More
  • Marketing Your Startup to College Students

    March 29, 2017

    College students are a desired group of consumers that have unbreakable loyalties to brands they know and trust. However, this is not to be dissuaded that they cannot be convinced to try new brands. If a business has the opportunity to connect with college students and tell them their story, they can establish consumer relationships that will last long after graduation. How does a startup compete with the many big name brands out in the marketing space? Here are some tips to get your startup on college students’ radar. Make a video Websites such as Netflix and YouTube are commonly fr Read More
  • Out of Home Advertising and its Digital Options

    March 24, 2017

    As advertising has evolved from newspapers and television ads to more focus on web and social media advertising, the digital wave is now in towards its full height of popularity. However, for out of home advertising solutions, these digital trends have provided a whole new set of tools to assist in providing customers with more personalized products. Before, out of home advertising provided a one-fits-all solution, regardless of market, demographic or age groups. However, in today’s age, outdoor advertising requires a more targeted, data-driven and responsive approach. According to the D Read More
  • College Students: Driving Brands to Practice Socially Responsible Marketing

    March 22, 2017

    It is no secret that college students are a very lucrative target for businesses. They are constantly surrounded with brands messaging to them and attempting to grab their attention. A rising trend for all college students is the preference of purchasing from brands that follow social responsibility and give back to the community. Therefore, it is imperative for companies to understand and act upon the expectations of this consumer group to enact socially responsible marketing. Pro-social messaging, sustainable emphasis on manufacturing methods and ethical business standards are some of the ma Read More
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