blog image

OnCampus Pulse

  • Marketing Your Startup to College Students

    March 29, 2017

    College students are a desired group of consumers that have unbreakable loyalties to brands they know and trust. However, this is not to be dissuaded that they cannot be convinced to try new brands. If a business has the opportunity to connect with college students and tell them their story, they can establish consumer relationships that will last long after graduation. How does a startup compete with the many big name brands out in the marketing space? Here are some tips to get your startup on college students’ radar. Make a video Websites such as Netflix and YouTube are commonly fr Read More
  • Out of Home Advertising and its Digital Options

    March 24, 2017

    As advertising has evolved from newspapers and television ads to more focus on web and social media advertising, the digital wave is now in towards its full height of popularity. However, for out of home advertising solutions, these digital trends have provided a whole new set of tools to assist in providing customers with more personalized products. Before, out of home advertising provided a one-fits-all solution, regardless of market, demographic or age groups. However, in today’s age, outdoor advertising requires a more targeted, data-driven and responsive approach. According to the D Read More
  • College Students: Driving Brands to Practice Socially Responsible Marketing

    March 22, 2017

    It is no secret that college students are a very lucrative target for businesses. They are constantly surrounded with brands messaging to them and attempting to grab their attention. A rising trend for all college students is the preference of purchasing from brands that follow social responsibility and give back to the community. Therefore, it is imperative for companies to understand and act upon the expectations of this consumer group to enact socially responsible marketing. Pro-social messaging, sustainable emphasis on manufacturing methods and ethical business standards are some of the ma Read More
  • Newspaper Advertising: Newspaper Subscriptions are on the Rise

    March 16, 2017

    The newspaper industry is nowhere near dead - newspaper advertising is still a great way to market to consumers. According to a Nielsen study, over 169 million adults in the US now read newspapers every month in print, online and mobile, which is almost 70% of the population. Almost a quarter of this number is comprised of college students. The New York Times brought home 130,000 new subscribers last November – which is 10 times their average monthly growth rate. Wall Street Journal subscriptions spiked 300 percent, while the LA Times went up 61% and Vanity Fair landed 13,000 new subscriptio Read More
  • How Fast Food is Keeping Up with College Students

    March 14, 2017

    College students are changing the way fast food industries introduce new food products. According to an article by Y Pulse, they are changing their strategy to stay relevant with the trendy young consumer. Fast food is an industry that doesn’t get a lot of love from college students, as they are in search of healthier and more natural options like Chipotle, Shake Shack and Five Guys. Although college students are interested in eating healthier, they still have cravings for fast food. Meanwhile, the big brands behind fast food are staying relevant to this market while continuing to serve all Read More
  • Email Marketing Trends for 2017

    March 8, 2017

    Keeping up with the latest email marketing trends is an important way to communicate with your consumers and take your business to a whole new level of engagement. One of the biggest benefits to email marketing is its ability to build a solid customer base and establishes customer loyalty. Here are a few of the most-buzzed about email marketing trends for 2017:   Mobile-friendly emails will gain even more popularity There is no denying the fact that mobile-friendly emails will be an important piece of developing a marketing campaign. The days of checking emails on desktops have Read More
  • Spring Break Marketing Strategies: Marketing to Students over Spring Break

    March 3, 2017

    In the upcoming weeks, college students around the country will be enjoying spring break – a week of free of academic commitments and full of fun memories. How can your business tap into this lucrative time period and get ahead on spring break marketing? Here are some tips on how to market to college students during this mid-semester vacation. Give away free stuff. If there is any universal strategy that is guaranteed to always attract college students, it is the promise of free things. Free swag, food or clothing because it prompts students to purchase from your brand in the future. Read More
  • Email Marketing is Set to Grow in 2017

    March 1, 2017

    Email marketing is still a profitable marketing channel, according to a new Email on Acid study. The channel will continue to grow in revenue for 2017, suggesting that marketers and developers will spend more money on email marketing for the rest of the year. According to MediaPost, Email on Acid surveyed 3,000 individuals who work in the email industry, including marketers and developers, on their email marketing programs for 2017. Seventy-four percent of respondents planned on dedicating more of their time on their email programs for the year, while 87% planned to invest more money in their Read More
  • Marketing to Multicultural College Students and the Differences between Them

    February 24, 2017

    When businesses think about marketing to college students, they often don’t address the fact that almost half (43%) of college students are multicultural- Hispanic, Asian, African-American or mixed race. Other businesses focus solely on Hispanic college students, while 23% of the college student population is African-American. The “tried and true” methods of marketing include in-language creative and media, such as running a 30-second ad in Spanish. It is important to go after a specific and different marketing strategy to engage multicultural college students. O’Dwyer’s Internationa Read More
  • Understanding Multicultural College Students

    February 21, 2017

    Multicultural college students are a great sub-market to target if your brand is looking to target bold trendsetters who are unapologetic, resilient and risk-takers. The Buzz Marketing Group performed a study of multi-cultural college students to gain more insight on what they want, where they want it and when they want it. Multicultural college students are knowledgeable and attuned to the latest and buzzed about products, and want brands to understand what they are asking from them.  According to CEO and Buzz Marketing Group founder Tina Wells, “When it comes to loyalty, multicultural mil Read More
Contact Us