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OnCampus Pulse

  • Attract College Students to Your Brand with these Tips

    January 17, 2017

    College students make up a large amount of the American population, and brands that aren’t tailoring their message to suit them are losing out. When trying to reach this audience, it is important for businesses to have more than just a great and appealing concept. Even if your company solves a common problem college students have, your product will not perform as well if it does not have an authentic message. College students are used to instant gratification – the ability to have what they want whenever they want it, and they do not want to waste time or money when it is not necessary Read More
  • 2017 Marketing Strategies

    January 10, 2017

    Now is the time of year where businesses should reflect on the marketing strategies of 2016. Additionally, businesses should understand and analyze what’s on the horizon in the New Year. Here are the most relevant marketing trends for 2017 that will help build, grow and sustain brands. Raise the bar of customer service One of the biggest challenges for marketers for this year, past years, and years to come is to stay calm, focused and knowledgeable about your customers. The key to identifying them, engaging them, making them purchase, having them stay loyal and recommend your brand t Read More
  • Engage College Students with these Four Different Ways

    January 5, 2017

    While high school students are receiving more attention lately, college students are still one of the most influential and profitable consumer groups. Businesses have given large amounts of time and money to understand the behavior in hopes of capturing the attentions and wallets of this group. College students are exposed to over 3,000 advertisements a day, according to business.com. Therefore, it is more crucial than ever to differentiate your message in order to engage with this valuable consumer. The most effective brands are able to overcome this saturated market through building crea Read More
  • The Most Effective Marketing Channels in 2017

    January 3, 2017

    The most effective marketing channel in 2017 is expected to be brand websites, according to research from Ascend2. The December 2016 survey was based on data from 265 marketers (47% B2B, 35% B2C and 18% both B2B and B2C). Sixty-three percent of marketers say that brand websites are one of the most effective marketing channels to be included in the 2017 strategy. The second most important to include was email (53%) and the third most important channel is social media. However, although these channels prove to be effective, they also prove difficult to execute. Survey respondents said tha Read More
  • The Most Memorable Marketing Campaigns of 2016

    December 28, 2016

    With 2016 is just days away from ending, it is time to reflect on the year’s best marketing campaigns. This year gave companies some of the most unforgettable campaigns and images in the marketing world. Here are a few of the most memorable ones. Virgin – Seize the Holiday Live video moved from marketing trend to marketing tool within the span of the year. Virgin Holidays’ “Seize the Holiday” campaign utilized live video in a creative and engaging way. The video ad choreographs live streaming activities from all around the world – jet skiing, having dinner on a cruise, Read More
  • The Importance of Direct to Publisher Relationships

    December 22, 2016

    In today’s world, direct to publisher relationships in online advertising is an important key to guaranteeing quality ads with the assistance of experienced directors. However, the Internet allows businesses to invest in digital marketing campaigns without human assistance. This has a dangerous and dark side, with the prominence of online scams. US cybersecurity company WhiteOps recently uncovered the largest online advertising scam ever operating in Russia. The scam was making between $2.6 million and $5.2 million a day – almost four times more than what the New York Times earns from adve Read More
  • How Your Marketing Can Turn College Students into Brand Ambassadors

    December 19, 2016

    Connecting your business with college students on campus can be seen as a logistical challenge. However, with the assistance of brand ambassadors, spreading the word about your brand can be a breeze. Here are some tips on how to communicate and organize the perfect marketing strategy with college students on campus.   Help organizations fundraise Student organizations on campus usually collaborate with companies and brands with the purpose of fundraising for a good cause. The best time to reach out to these groups is often at the start of the fall or spring semester, where new Read More
  • Marketing Trends to Look Forward to in 2017

    December 14, 2016

    Predicting marketing trends is a good way to connect with consumers in the hopes of persuading them to buy a product or service in the future. However, it can be difficult to find different and exciting ways to persuade college students to purchase a product. Over the years, marketers have taken advantage of the many channels to reach college student consumers. 2017 will bring new opportunities to review the marketing landscape and judge which ones are working for you. Here are six trends in marketing to look forward to in 2017:   Even more investment in mobile   Mobil Read More
  • What College Students Want From Brands This Holiday Season

    December 9, 2016

    Today, college student shoppers are experts in the digital realm, and expect instant gratification when it comes to items that can fulfill their needs. With the holiday season now in full swing, it is important to recognize that holiday shopping has changed over the years. College student shoppers want and expect to shop for what is convenient for them at the right time. They look to brands to provide a personalized experience in and out of store. With the assistance of smartphones, laptops and tablets, students can view any product no matter where they are. Therefore, they expect all of the p Read More
  • Before Emailing College Students, Marketers Should Ask These Questions

    December 2, 2016

    Some of the biggest challenges businesses face is how to identify and reach out the specified target market of college students. According to the US Chamber of Commerce Foundation’s Millennial Generation Research Review, this demographic is likely to be the most studied generation. College students fall within this demographic, and are likely to follow the same behaviors as millennials. The full market potential of college students, however, have yet to be realized as they can easily influence their peers. In order to execute email programs that are effective and show results, here are s Read More
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