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OnCampus Pulse

Back to School Marketing Strategies

  • College Students Spending More on Back-to-School Supplies

    July 17, 2018

    In our last blog we discussed some of the offers and messaging college students want during the college back-to-school season. This blog explores the overall increase in spending. The data is based on a survey conducted last Fall by OnCampus Advertising in coordination with independent survey company WhatsGoodly. Spending Increases in College Back-to-School College students spending more money than ever before on back-to-school supplies. Of 527 student responses, 61% planned to maintain or increase their back-to-school spending in comparison to the previous year. Nearly half of the college s Read More
  • Back-To-School College Students Deals

    July 5, 2018

    The stereotype of cheap and thrifty college students is alive and well. Last fall OnCampus Advertising conducted a survey in coordination with independent survey company WhatsGoodly. The results show discounts and other types of deals are still a big concern for college students when they’re completing their back-to-school shopping. Results The survey results found that the purchase habits of 93% of respondents are at least partially affected by coupons. Additionally, coupons affect the purchase decisions “all the time for everything I buy,” for 22% of the respondents. This provides cl Read More
  • Drive Sales from College Students with these Summer Marketing Strategies

    June 12, 2018

    Summer can be a challenging season for businesses looking to target college students due to summer break. It usually means a slow down in sales from college campuses emptying out for vacation, which can cause some frustration. Here are a few ways to overcome the summer slump and get more from your summer marketing strategy.   Switch it up from last year Work with what you have and determine what worked and what didn’t. Focus on aspects like customer engagement, follow through and brand recall after events and sponsorship opportunities, and general customer feelings. If you ar Read More
  • Summer Marketing Strategies to Engage College Students All Summer Long

    May 18, 2018

    With the Memorial holiday quickly approaching, it is time for your business to begin implementation for specific marketing strategies to take you into the summer months. Here are some ideas on how to engage with college students on and off campus during summer break. Cool your customers off With the hotter months approaching quickly, students will be looking for any excuse to cool off. Hand out ice pops or bottled water with flyers about your business in populated areas such as on campus, a park, shopping center or boardwalk. You will not only provide relief, but also spread awareness Read More
  • Connect Your Business to College Student Organizations

    September 2, 2017

    Engaging your business in college marketing can be beneficial for both parties, but reaching this demographic is no easy feat. With the brand-new semester already starting up, now is the perfect time for brands to reach out to organizations to forge partnerships. Here are three easy ways to start a college marketing plan that connects businesses with student organizations to help establish a long-term relationship.   Help them fundraise Student organizations are likely to partner with companies or brands for mainly fundraising purposes. The best time to reach out to these group Read More
  • How Luxury Brands Can Take Advantage of the Back to School Market

    August 17, 2017

    As students are getting ready to move back to campus, rising consumer confidence has become a trending market. There is a huge spending potential for the back to school market, however, most luxury brands have not been focusing their efforts towards this audience. “There are two main drivers of this trend: the growth of ecommerce and the on-trend influencer marketing space,” says Naomi Davidowitz, Chief Customer officer at Crowdtap. “Both have converged at the right time for back-to-school shoppers. Parents and empowered kids are consuming content and are influenced at all hours of th Read More
  • Optimize Marketing Strategies This Back to School Season

    August 2, 2017

    August is here, which means back to school season is starting to gain momentum. Today, thousands of parents and students are researching the Internet for the best deals on the latest shoes, fashion, dorm furnishings, devices and more. Back-to-school is an extremely important season, as it generates 17% of annual retail sales – a $75.8 billion retail opportunity in 2016. In order to stay ahead of your competitors, here are some online marketing tips that will boost effectiveness in the back to school season rush.   Understand what shoppers are looking for Your first order of b Read More
  • Consumer Shopping Trends: Back to School 2017

    July 21, 2017

    With Fourth of July festivities almost over, it’s time for marketers, parents and students to set their attention on back to school. The consumer trends for this year’s BTS season are in, according to a survey by Here are some of the key findings.   3 in 4 plan to spend the same or more as last year. Only 22% of shoppers are interesting in spending more than they did last year, with 53% are confident they will spend around the same. 1 in 4 are interested in spending less in comparison to last year.   Online and mobile are becoming popular channel Read More
  • Lessons in Back to School Marketing

    May 16, 2017

    The back to school season has been in a state of constant changing over the past few years. The diverse and complex environment calls for a change in strategy for marketers. The BTS “season” should no longer be viewed as the time frame a month or two before school starts. Marketers instead should shift their focus to a year-round strategy that can capture BTS sales occurring outside the month or two before the start of a new semester.  Here are a few lessons in back to school marketing: Back to school season is departing from its traditional paradigm The retail world is in a state Read More
  • It’s Time to Start Preparing Your Back to College Marketing Promotional Strategies

    April 5, 2017

    It is never too early to start planning for back to school season and ways to promote your brand and product during this busy time of year. According to the National Retail Federation, the average family will spend more freely on school, college and dorm supplies. The 2016 total expected spend for K-12 and college was $75.8 billion, which is up from 2015’s $68 billion spend. The annual NRF survey concluded that 50% of back to college shoppers will start shopping three weeks to one month before coming back to school. With the end of the spring semester ahead, it is important to start looking Read More
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