Contact Us | 888.428.7237
blog image

OnCampus Pulse

Back to School Marketing Strategies

  • Connect Your Business to College Student Organizations

    September 2, 2017

    Engaging your business in college marketing can be beneficial for both parties, but reaching this demographic is no easy feat. With the brand-new semester already starting up, now is the perfect time for brands to reach out to organizations to forge partnerships. Here are three easy ways to start a college marketing plan that connects businesses with student organizations to help establish a long-term relationship.   Help them fundraise Student organizations are likely to partner with companies or brands for mainly fundraising purposes. The best time to reach out to these group Read More
  • Lessons in Back to School Marketing

    May 16, 2017

    The back to school season has been in a state of constant changing over the past few years. The diverse and complex environment calls for a change in strategy for marketers. The BTS “season” should no longer be viewed as the time frame a month or two before school starts. Marketers instead should shift their focus to a year-round strategy that can capture BTS sales occurring outside the month or two before the start of a new semester.  Here are a few lessons in back to school marketing: Back to school season is departing from its traditional paradigm The retail world is in a state Read More
  • It’s Time to Start Preparing Your Back to College Marketing Promotional Strategies

    April 5, 2017

    It is never too early to start planning for back to school season and ways to promote your brand and product during this busy time of year. According to the National Retail Federation, the average family will spend more freely on school, college and dorm supplies. The 2016 total expected spend for K-12 and college was $75.8 billion, which is up from 2015’s $68 billion spend. The annual NRF survey concluded that 50% of back to college shoppers will start shopping three weeks to one month before coming back to school. With the end of the spring semester ahead, it is important to start looking Read More
  • What To Know About This Year’s Back to School Season

    August 19, 2016

    One of the largest spending seasons is vastly approaching and parents and students have an endless amount of options when it comes to where they want to spend their money this back to school season. Many businesses are vying for the share of consumers’ wallets through special in-store promotions and recently launched apps. Here are five things your business should know about the 2016 back to school shopping season. Spending is reaching an all-time high. The National Retail Federation predicted that total spending on back to school from kindergarten to college will reach $78.5 billi Read More
  • Technology Rules for This Back to School Season

    August 9, 2016

    Technology is set to be the biggest driver of consumer spending this back to school season. According to the Consumer Technology Association, they reported that almost three of every five back to school shoppers plan on spending their budget on some sort of technology item. These technology items include tech items such as smartphones, tablets, a computer, a calculator, memory drive or headphones. This figure of 59% of consumers has increased by 12% in comparison to last year. Consumers in general plan to spend $18.5 billion on technology items for back to school, which is up 6.5% from last Read More
  • What to Expect from This Year’s Back to School Season

    July 19, 2016

    Now that summer is halfway over, the back to school season will be here in the blink of an eye. The back to school season is a prime time to capture the attention of incoming college freshman and students returning back to campus. It is a huge revenue driver, as it plays a major role in the lives of every college student. US retail e-commerce is predicted to increases 15 percent in July and August of 2016, according to eMarketer. When consumers start shopping According to the National Retail Federation, by August 9 of last year, back to school shoppers had only completed 50 perce Read More
  • Attention Marketers: Back to School Shopping Has Already Begun

    May 20, 2016

    With some colleges just barely ending their spring semester, back to school shopping has already begun. Although the back-to-school marketing does not pick up pace until July, according to a Bizrate Insights survey earlier this month, 5% of consumers have already started shopping, and even started back in April. Seven percent plan to hit the stores for back to school products before June. Consumers are shopping more and more advance in order to save money and get the most out of back to school deals. Last year, consumers said they started shopping early due to the desire to save m Read More
  • How Yik Yak Won Over College Students

    May 13, 2016

    Almost three years ago, Furman University graduate Brooks Buffington decided to develop mobile apps with his friend and classmate, Tyler Droll. A few weeks ago, Buffington spoke in front of a multitude of entrepreneurs, tech professionals, marketers and investors on how they won over the college student generation with their app Yik Yak. What is Yik Yak exactly? It is an app has caused a massive buzz on over 2,000 college campuses. Users post anonymously on the app and Yik Yak displays all the feed it received within a set radius, which usually falls around the radius of universit Read More
  • How to Stay Connected with College Students During the Summer

    April 19, 2016

    Summer break is a crucial time for businesses looking to enter or stay invested in the market of college students. In the summer months, there is a mass exodus of college students as they leave their respective campuses and pack up to go to the many places they call home. However, the summer months do not have to be labeled as such a scary, unprofitable season. There is plenty of potential for businesses to establish a solid relationship with college students in the summer months. With these tips, your business will be sure to establish a solid foundation that will last until the back to sch Read More
  • It is Never Too Early to Start Thinking about Back-to-School Marketing

    March 22, 2016

    With the college spring semester starting to wrap up, college students are starting to study for finals and getting ready to go home. However, although the countdown to the beginning of the back-to-school season is farther away, it is never too early for businesses to start prepping their marketing strategy for this lucrative season. Back to school spending has increased 42% over the past 10 years. Last year, 30% of shoppers said they were planning to spend more than the year before, and over 35% planned to spend the same amount as last year, according to the National Retail Federa Read More
Contact Us