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OnCampus Pulse

Brand Ambassador Marketing

  • Who are College Brand Ambassadors?

    October 17, 2018

    When thinking about college brand ambassadors, some might have a misperception about who they actually are. We see celebrities promoting just about anything on their social media platforms, or social influencers with 10s of thousands of followers. We often wonder how they even got to that point. The answer is, everyone has to start from the bottom and work their way up. Anyone who wants to be a brand ambassador has the ability to be one. If you scrolled through your Instagram feed, the odds you would see one of your friends promoting something is higher than you think. A college brand ambassad Read More
  • Engaging College Students: The Value of Conversations

    March 14, 2018

    The oldest and most basic form of marketing is also the most powerful: word of mouth conversations. Although today’s advanced tools offer a variety of data and endless ways to connect with college students, it is more important to get involved in conversations. Word of mouth is still the most trusted source of information regarding brands and purchase influencers. According to Nielsen, 84% of consumers reported trusting recommendations from influencers, friends, family members. Here are some tips on how to get your brand in on trustworthy, person-to-person messaging. Understan Read More
  • Why Brand Ambassadors Could Be Your Best Strategy to Engage College Students

    January 18, 2018

    A brand ambassador is a person who promotes your brand to their personal network in order to boost awareness and sales. Most of the time, brand ambassadors are assumed to be celebrities, or someone with high influence or recognition. While this type of influencer marketing is still popular, not all brands have the money to spend to invest in them. However, especially when marketing to college students, recruiting peers to become brand ambassadors is a great channel to market your brand or product.When you have a great product, brand, service and/or work environment, people are more excited Read More
  • 4 Ways to Build Your Brand Ambassador Campaign

    October 12, 2017

    Unlike social media influencers, brand ambassadors aren’t people who started their social media accounts with a specific theme in mind, accrued followers with a certain hashtag or by following similar accounts. Brand ambassadors are natural consumers with following of real-life friends and peers who trust their opinion. Eighty-three percent of consumers surveyed by a Nielsen Global Trust in Advertising Report said they trusted their friends recommendations and were also more likely to discuss products offline with friends than to contact a micro-influencer. Here are some ways to build a bran Read More
  • Turning Customers into Brand Ambassadors

    June 28, 2017

    Building a loyal customer base of college students without being too cheesy or annoying can be a difficult feat. Often, the best way to tap into the college student audience is by recruiting a few students to become brand ambassadors and spread the word about your product to their peers.“Your customers should essentially be the voice of your brand. Five or ten years ago, brands used to pay celebrities or bloggers to talk about them, and have celebrities as their ambassadors, but now I think it’s shifted,” says Hazel Francis, communications and marketing manager at the University of t Read More
  • These Statistics Show Why College Brand Ambassadors are So Important

    February 8, 2017

    College brand ambassadors provide a great way to encourage customers on the edge about making a purchase to buy your product or service. College campuses include huge groups of students, and the best way to reach them is through creating a brand ambassador program. Word of mouth and recommendations from friends, peers and classmates are a powerful way to spread the message about your brand. Here are some surprising facts about referral marketing that solidify the crucial need for brand ambassadors:Consumers are four times more likely to make a purchase when referred from a friendRead More
  • Traditional versus Digital Marketing Strategies

    February 3, 2017

    Nowadays there seems to be a battle between traditional marketing and digital marketing. Our economy runs on the art of persuading consumers to purchase a product or service. Recently, there has been a gradual transition to utilizing more digital strategies. However, this should not discredit the power of traditional advertising strategies – as both has their own respective strengths and weaknesses. Here are the pros of each advertising strategy to see which one best suits the route you want to take in advertising your brand.Traditional marketingTraditional marketing is a great too Read More
  • Brand Ambassador Strategies to Engage Digitally-Connected College Students

    January 20, 2017

    Brands that recruit college brand ambassadors have been around for quite sometime, and for good reason. Having a student represent your brand is a great way toquickly increase brand awareness and promote a positive reputation on campus.Although the reasons brands recruit ambassadors have not changed much, the act ofproperly marketing to college students is always in a state of change. As technologyand communication channels evolve, college students’ needs and desires alsochange. Recruiting college brand ambassadors requires a lot of work – interviewing,training, Read More
  • Attract College Students to Your Brand with these Tips

    January 17, 2017

    College students make up a large amount of the American population, and brands that aren’t tailoring their message to suit them are losing out. When trying to reach this audience, it is important for businesses to have more than just a great and appealing concept. Even if your company solves a common problem college students have, your product will not perform as well if it does not have an authentic message. College students are used to instant gratification – the ability to have what they want whenever they want it, and they do not want to waste time or money when it is not necessary Read More
  • How Your Marketing Can Turn College Students into Brand Ambassadors

    December 19, 2016

    Connecting your business with college students on campus can be seen as a logistical challenge. However, with the assistance of brand ambassadors, spreading the word about your brand can be a breeze. Here are some tips on how to communicate and organize the perfect marketing strategy with college students on campus. Help organizations fundraiseStudent organizations on campus usually collaborate with companies and brands with the purpose of fundraising for a good cause. The best time to reach out to these groups is often at the start of the fall or spring semester, where new Read More
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