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OnCampus Pulse

Brand Ambassador Marketing

  • Why Brand Ambassadors Could Be Your Best Strategy to Engage College Students

    January 18, 2018

    A brand ambassador is a person who promotes your brand to their personal network in order to boost awareness and sales. Most of the time, brand ambassadors are assumed to be celebrities, or someone with high influence or recognition. While this type of influencer marketing is still popular, not all brands have the money to spend to invest in them. However, especially when marketing to college students, recruiting peers to become brand ambassadors is a great channel to market your brand or product. When you have a great product, brand, service and/or work environment, people are more excited Read More
  • 4 Ways to Build Your Brand Ambassador Campaign

    October 12, 2017

    Unlike social media influencers, brand ambassadors aren’t people who started their social media accounts with a specific theme in mind, accrued followers with a certain hashtag or by following similar accounts. Brand ambassadors are natural consumers with following of real-life friends and peers who trust their opinion. Eighty-three percent of consumers surveyed by a Nielsen Global Trust in Advertising Report said they trusted their friends recommendations and were also more likely to discuss products offline with friends than to contact a micro-influencer. Here are some ways to build a bran Read More
  • Turning Customers into Brand Ambassadors

    June 28, 2017

    Building a loyal customer base of college students without being too cheesy or annoying can be a difficult feat. Often, the best way to tap into the college student audience is by recruiting a few students to become brand ambassadors and spread the word about your product to their peers. “Your customers should essentially be the voice of your brand. Five or ten years ago, brands used to pay celebrities or bloggers to talk about them, and have celebrities as their ambassadors, but now I think it’s shifted,” says Hazel Francis, communications and marketing manager at the University of t Read More
  • These Statistics Show Why College Brand Ambassadors are So Important

    February 8, 2017

    College brand ambassadors provide a great way to encourage customers on the edge about making a purchase to buy your product or service. College campuses include huge groups of students, and the best way to reach them is through creating a brand ambassador program. Word of mouth and recommendations from friends, peers and classmates are a powerful way to spread the message about your brand. Here are some surprising facts about referral marketing that solidify the crucial need for brand ambassadors: Consumers are four times more likely to make a purchase when referred from a friend Read More
  • Traditional versus Digital Marketing Strategies

    February 3, 2017

    Nowadays there seems to be a battle between traditional marketing and digital marketing. Our economy runs on the art of persuading consumers to purchase a product or service. Recently, there has been a gradual transition to utilizing more digital strategies. However, this should not discredit the power of traditional advertising strategies – as both has their own respective strengths and weaknesses. Here are the pros of each advertising strategy to see which one best suits the route you want to take in advertising your brand. Traditional marketing Traditional marketing is a great too Read More
  • Brand Ambassador Strategies to Engage Digitally-Connected College Students

    January 20, 2017

    Brands that recruit college brand ambassadors have been around for quite some time, and for good reason. Having a student represent your brand is a great way to quickly increase brand awareness and promote a positive reputation on campus. Although the reasons brands recruit ambassadors have not changed much, the act of properly marketing to college students is always in a state of change. As technology and communication channels evolve, college students’ needs and desires also change. Recruiting college brand ambassadors requires a lot of work – interviewing, training, Read More
  • Attract College Students to Your Brand with these Tips

    January 17, 2017

    College students make up a large amount of the American population, and brands that aren’t tailoring their message to suit them are losing out. When trying to reach this audience, it is important for businesses to have more than just a great and appealing concept. Even if your company solves a common problem college students have, your product will not perform as well if it does not have an authentic message. College students are used to instant gratification – the ability to have what they want whenever they want it, and they do not want to waste time or money when it is not necessary Read More
  • How Your Marketing Can Turn College Students into Brand Ambassadors

    December 19, 2016

    Connecting your business with college students on campus can be seen as a logistical challenge. However, with the assistance of brand ambassadors, spreading the word about your brand can be a breeze. Here are some tips on how to communicate and organize the perfect marketing strategy with college students on campus.   Help organizations fundraise Student organizations on campus usually collaborate with companies and brands with the purpose of fundraising for a good cause. The best time to reach out to these groups is often at the start of the fall or spring semester, where new Read More
  • Creating College Brand Ambassadors

    November 11, 2016

    Word of mouth is the oldest, least expensive and most effective forms of marketing. Consumers trust recommendations from their peers. College brand ambassadors are a key marketing tactic to spread awareness on campus. College brand ambassadors are one of key influencers in purchasing a product. How can businesses looking to target college students implement a word of mouth strategy that actually works? In order to make word of mouth as cost effective as possible, your brand needs college brand ambassadors. According to the Center for Market Research, college students “look for informatio Read More
  • How to Market on Campus Through Brand Ambassadors

    September 13, 2016

    Word of mouth and peer recommendations are a great way to increase your customer base and create buzz about your brand on college campuses. However, even your most loyal supporters may not be able to market your product and help gain the attention your brand needs. Brand ambassadors are a great resource to wield influence in your target market and serve as trusted “vehicles” of information to report back feedback, trends and needs firsthand. Here are some tips on how to market your brand using brand ambassadors: 1.Choose carefully. Your goal is to reach as many potential consumers as Read More
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