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OnCampus Pulse

College Media Strategies

  • The Benefits of Working with an College Advertising Agency

    July 27, 2018

    As more new ways to advertise continue to be developed, advertising campaigns increasingly become more complex . Trying to manage these campaigns can become very difficult for a business trying to juggle many other things. For this and other reasons, it can be incredibly useful to turn to an agency. Here are some reasons why hiring an college advertising agency could be beneficial to your business. Save Time The biggest and most obvious benefit of working with a college advertising agency is the time it will save your business. Don't rely on your own internal team to craft a potentially expa Read More
  • How Your Offline Marketing Can Help Your Online Marketing

    April 12, 2018

    Everything starts with a story and ends with a story. This common saying can be highly applicable to the world of college marketing. What happens in between these stories is what your customers want to purchase. The first story is told by the marketer, and the second, hopefully by a satisfied customer. The relationship between these two stories makes whatever you are selling unique and tells the strength between your online and offline efforts. Your online story can lead to an offline product, service or experience. One of the ways to strengthen your online marketing is to amplify offline prom Read More
  • Spring Clean Your College Marketing Strategy

    April 3, 2018

    It is spring cleaning time, which means brands are taking a look at their proverbial marketing closet and getting rid of the outdated and unsuccessful things that just don’t work for them anymore. Here are a few strategies to tidy up your marketing this year and prevent a huge mess.   Trending hashtags or topics everyone is talking about Getting in on the latest buzz or hot topic, especially when targeting college students, can be tempting. However, it is important to proceed with caution when it comes to certain topics. There can be a certain gap of when something works and Read More
  • Market your Brand by Targeting Male College Students

    March 6, 2018

    What is the best way to build loyalty and influence the college generation? Engaging young men. According to MediaPost, college aged males are 50% more likely than women to drive brand conversations, and in more than a few select categories. They are emerging as key influencers from sports to auto to travel and more. Additionally, young men are more influential in several categories that women usually dominated, breaking away from gender stereotypes.   Male college students have 12 brand conversations a day – 20% more than their female peers More young men qualified as key infl Read More
  • College Students Top 10 Brands of Late 2017

    September 29, 2017

    A top critique of college students is that they are fickle with the brands they choose to associate with. However, well established brands and newer ones alike both make an appearance on the latest release of  YouGov BrandIndex latest survey. As one might expect, Facebook and Netflix reign on top of the list, with Facebook obtaining a score of 83.5% and Netflix 75.8%. Surprisingly, the rest of the top 5 spots are filled by southern grocer H-E-B, Walmart and Victoria’s Secret. YouGov obtains this information to measure brand health on 16 different measures across 32 global markets. 20 Read More
  • College Marketing: The In-Store Experience

    September 21, 2017

    The stereotypes of college students always glued to their phones is one that has permeated most of the marketing world. Most brands think college students simply just don’t appreciate the in-store experience, which is reinforced by declining retail sales year after year. However, it is interesting to discover that college students actually enjoy and prefer shopping in store. There are three important aspects that brands must pay attention to in order to speak to college students, and they are value, getting a deal and the in-store experience. Value. This seems like an obvious aspect to ke Read More
  • Mistakes to Stay Away from in College Marketing

    September 7, 2017

    Adopting a college marketing strategy for any brand is a tried and true method to obtain some of their lucrative share of wallet. According to RetailLeader, this generation has a spending power of over $200 billion annually. Numbers this high certainly verify the attractiveness of this market, however, not everyone is successful in capturing this audience. The majority of the college student generation has grown up in a world constantly filled with flashy advertisements, with many now just five inches away from their faces with the popularity of mobile. According to Content Science Review, Read More
  • Same Same but Different: The Surprising Truth Behind Marketing to College Students

    February 10, 2017

    College students are more similar to previous generations than you think. A recent study by Yahoo7 analyzed their media and consumption behavior in comparison to other generations with their use of social and digital media. “When it comes to reaching college students, we encourage advertisers to use a bit more mobile, social and online video in line with increased usage, but this doesn’t mean you should completely abandon desktop devices or traditional channels,” said Peter Hammer, head of insights and analytics at Yahoo7. The report noticed similarity in seven different channels: Read More
  • Traditional versus Digital Marketing Strategies

    February 3, 2017

    Nowadays there seems to be a battle between traditional marketing and digital marketing. Our economy runs on the art of persuading consumers to purchase a product or service. Recently, there has been a gradual transition to utilizing more digital strategies. However, this should not discredit the power of traditional advertising strategies – as both has their own respective strengths and weaknesses. Here are the pros of each advertising strategy to see which one best suits the route you want to take in advertising your brand. Traditional marketing Traditional marketing is a great too Read More
  • Marketing Trends to Look Forward to in 2017

    December 14, 2016

    Predicting marketing trends is a good way to connect with consumers in the hopes of persuading them to buy a product or service in the future. However, it can be difficult to find different and exciting ways to persuade college students to purchase a product. Over the years, marketers have taken advantage of the many channels to reach college student consumers. 2017 will bring new opportunities to review the marketing landscape and judge which ones are working for you. Here are six trends in marketing to look forward to in 2017:   Even more investment in mobile   Mobil Read More
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