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OnCampus Pulse

College Media Strategies

  • College Students Top 10 Brands of Late 2017

    September 29, 2017

    A top critique of college students is that they are fickle with the brands they choose to associate with. However, well established brands and newer ones alike both make an appearance on the latest release of  YouGov BrandIndex latest survey. As one might expect, Facebook and Netflix reign on top of the list, with Facebook obtaining a score of 83.5% and Netflix 75.8%. Surprisingly, the rest of the top 5 spots are filled by southern grocer H-E-B, Walmart and Victoria’s Secret. YouGov obtains this information to measure brand health on 16 different measures across 32 global markets. 20 Read More
  • Same Same but Different: The Surprising Truth Behind Marketing to College Students

    February 10, 2017

    College students are more similar to previous generations than you think. A recent study by Yahoo7 analyzed their media and consumption behavior in comparison to other generations with their use of social and digital media. “When it comes to reaching college students, we encourage advertisers to use a bit more mobile, social and online video in line with increased usage, but this doesn’t mean you should completely abandon desktop devices or traditional channels,” said Peter Hammer, head of insights and analytics at Yahoo7. The report noticed similarity in seven different channels: Read More
  • Traditional versus Digital Marketing Strategies

    February 3, 2017

    Nowadays there seems to be a battle between traditional marketing and digital marketing. Our economy runs on the art of persuading consumers to purchase a product or service. Recently, there has been a gradual transition to utilizing more digital strategies. However, this should not discredit the power of traditional advertising strategies – as both has their own respective strengths and weaknesses. Here are the pros of each advertising strategy to see which one best suits the route you want to take in advertising your brand. Traditional marketing Traditional marketing is a great too Read More
  • Marketing Trends to Look Forward to in 2017

    December 14, 2016

    Predicting marketing trends is a good way to connect with consumers in the hopes of persuading them to buy a product or service in the future. However, it can be difficult to find different and exciting ways to persuade college students to purchase a product. Over the years, marketers have taken advantage of the many channels to reach college student consumers. 2017 will bring new opportunities to review the marketing landscape and judge which ones are working for you. Here are six trends in marketing to look forward to in 2017:   Even more investment in mobile   Mobil Read More
  • Highlights from the US News & World Report Higher Education Rankings

    September 16, 2016

    A few days ago, the US News & World Report announced the Best College rankings overall and based on a few categories to help students determine the academic quality of over 1,800 schools in the US. Princeton University remains the highest in the Best National Schools. Williams College remains the top on the Best National Liberal Arts Colleges list for the 14th consecutive year. Schools in California and military schools made a strong appearance on this year’s list, with UC Berkeley being the Top Public School for the 19th year in a row, and the US Naval Academy being the top Public Sc Read More
  • The Best Platforms to Connect with College Students

    September 8, 2016

    When marketing to college students, it is important to engage with them on their own turf. By engaging with them on their favorite platforms, your brand will be able to communicate with a larger amount of your target market on a deeper level. According to a survey we conducted at OnCampus Advertising, the preferred media formats of college students are social media and Internet music. Almost 77% and 58% of students spend over 2 hours a week on these platforms. About 17% of students spend over 10 hours a week on social media, and 20% spend more than 10 hours a week on Internet radio sites. N Read More
  • Do College Students Notice Campus Media?

    September 1, 2016

    Advertising on campus is a promising way to get your brand out there to college students. According to a study we conducted here at OnCampus, college students surveyed reported that they engaged with campus media over 50% of the time. When creating an advertising campaign geared towards college students, it is important to analyze and compare the different types of campus media channels. On campus, there are many opportunities to advertise your brand or product through both online and offline. However, it is important to understand your target market’s perception of each different college ch Read More
  • Student Newspapers Are Still A Widely Popular Advertising Medium

    August 30, 2016

    College newspaper readership is still a largely popular advertising medium, according to a study we conducted here at OnCampus Advertising. Over half (53%) of respondents at 25 major US universities said they had read their college newspaper in the last 7 days. In April and May of 2016, we conducted an online media consumption survey at 25 large US universities. By running an online advertising campaign on 25 college newspaper websites, students and faculty could click on a banner ad leading them to the survey. The survey obtained 309 responses, 141 from college students, 77 from alumni and Read More
  • How Yik Yak Won Over College Students

    May 13, 2016

    Almost three years ago, Furman University graduate Brooks Buffington decided to develop mobile apps with his friend and classmate, Tyler Droll. A few weeks ago, Buffington spoke in front of a multitude of entrepreneurs, tech professionals, marketers and investors on how they won over the college student generation with their app Yik Yak. What is Yik Yak exactly? It is an app has caused a massive buzz on over 2,000 college campuses. Users post anonymously on the app and Yik Yak displays all the feed it received within a set radius, which usually falls around the radius of universit Read More
  • Tips to Accurately Market to Millennials

    April 24, 2016

    Millennials are quickly becoming the greatest force in the marketplace, and their buying power will keep increasing in the years to come. Also called Generation Y, these individuals are part of the largest generation, with 79 million to date. In the next five years, millennials will be involved in 30 percent of all retail purchases and comprise of 50 percent of the workforce. Although most millennials are still in school, they still hold a considerable amount of economic influence, with about $170 billion buying power a year, according to a ComScore report. Here are some insights in Read More
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