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OnCampus Pulse

College Newspaper Advertising

  • Traditional versus Digital Marketing Strategies

    February 3, 2017

    Nowadays there seems to be a battle between traditional marketing and digital marketing. Our economy runs on the art of persuading consumers to purchase a product or service. Recently, there has been a gradual transition to utilizing more digital strategies. However, this should not discredit the power of traditional advertising strategies – as both has their own respective strengths and weaknesses. Here are the pros of each advertising strategy to see which one best suits the route you want to take in advertising your brand. Traditional marketing Traditional marketing is a great too Read More
  • College Newspaper Advertising Tips Part 2

    November 22, 2016

    College newspaper advertising is a great advertising medium to connect with college consumers. College newspapers are a lively and popular medium on campus that isn’t going away despite the latest trends of the Internet and social media. Last week, we shared some tips about effectively placing and positioning college newspaper advertisements. Here are some more tips about college newspaper advertising:   Some days are better suited for your product/brand than others. The day you are looking to place an ad should be somewhat dependent on your target audience. If you’re look Read More
  • College Newspaper Series: Advertising Tips

    November 15, 2016

    With the growth and popularity of the Internet and social media, it can be easily assumed that college newspaper advertising is becoming obsolete. However, college newspapers are alive and well, and on most campuses a must-read to keep up with local news, sports scores and happenings on campus. College newspapers have overcome the test of time, through radio, TV and now Internet, and are a great place to advertise your brand to college students. Here on at OnCampus Advertising, we provide connections to college newspapers to make your brand heard on campus. Here are a few tips on college n Read More
  • The Best Platforms to Connect with College Students

    September 8, 2016

    When marketing to college students, it is important to engage with them on their own turf. By engaging with them on their favorite platforms, your brand will be able to communicate with a larger amount of your target market on a deeper level. According to a survey we conducted at OnCampus Advertising, the preferred media formats of college students are social media and Internet music. Almost 77% and 58% of students spend over 2 hours a week on these platforms. About 17% of students spend over 10 hours a week on social media, and 20% spend more than 10 hours a week on Internet radio sites. N Read More
  • Do College Students Notice Campus Media?

    September 1, 2016

    Advertising on campus is a promising way to get your brand out there to college students. According to a study we conducted here at OnCampus, college students surveyed reported that they engaged with campus media over 50% of the time. When creating an advertising campaign geared towards college students, it is important to analyze and compare the different types of campus media channels. On campus, there are many opportunities to advertise your brand or product through both online and offline. However, it is important to understand your target market’s perception of each different college ch Read More
  • Student Newspapers Are Still A Widely Popular Advertising Medium

    August 30, 2016

    College newspaper readership is still a largely popular advertising medium, according to a study we conducted here at OnCampus Advertising. Over half (53%) of respondents at 25 major US universities said they had read their college newspaper in the last 7 days. In April and May of 2016, we conducted an online media consumption survey at 25 large US universities. By running an online advertising campaign on 25 college newspaper websites, students and faculty could click on a banner ad leading them to the survey. The survey obtained 309 responses, 141 from college students, 77 from alumni and Read More
  • Millennials and Smart Watches

    August 23, 2016

    In comparison to other demographics, millennials are more interested in products relating to the Internet of Things. It shouldn’t be a surprise that almost all (87%) of millennials own a smartphone, which is a similar percentage compared to older generations. However, millennials are almost two times more likely to own a smartwatch than non-millennials, according to MediaPost. 44% of millennials own one, compared to 22% of non-millennials. Teenagers are also catching on to the smart watch trend. Marketing company Adestra discovered through their survey that 9% of teens are likely Read More
  • Coupon Marketing Strategies

    March 11, 2016

    Although today’s emphasis is on everything mobile and online, the paper coupon is still a valuable asset to any marketing campaign. Since college students are always looking to get some bang for their buck and love a good deal, it is beneficial to include coupon advertising in your company’s marketing strategy. In order to maximize promotional efficiency and effectiveness, careful analysis of all the coupon methods is an important step. There is a variety of methods to consider when utilizing coupon advertising. Listed here are a few methods and how they meet different marketing goals. Read More
  • College Newspapers Are Still a Valuable Advertising Channel

    January 14, 2016

    With print newspaper readership declining throughout most generations, one would think it would be almost dead in the millennial generation. However, it is quite the opposite with college newspapers, which have a very high readership rate. Although there has been a decline in traditional print newspapers, research conducted by the College Media Review found that college students are still more likely to read their physical college newspapers than online versions. Here are a few reasons as to why college newspapers remain strong during this digital age: College newspapers possess man Read More
  • Millennials and Experimental Marketing

    January 13, 2016

    Experimental marketing gives marketers a valuable strategy to connect and engage with millennials. What is this type of marketing exactly? Experimental marketing is a type of advertising that focuses on providing consumers with a certain brand experience. Instead of verbal or visual communication such as print advertisements, experimental marketing utilizes as many senses as possible in order for consumers to immerse themselves in a brand experience. Because millennials (and college students especially) emphasize experiences over a physical product, engagement marketing not only promotes awa Read More
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