blog image

OnCampus Pulse

Email and Direct Mail

  • The Benefits of Email Marketing

    May 22, 2017

    Email marketing is a widely used and extremely cost-friendly marketing channel, which has the ability to spread information to college students quickly and effectively. Here are the top benefits of email marketing, according to the 2017 Email Marketing & Marketing Automation Report. 1. Generating more leads Encouraging consumers/potential consumers to subscribe to your brand’s emailing list or sending out emails to students on campus is one way to generate leads. College students check their email daily – it is a part of their daily routine of checking all t Read More
  • Improve Brand Loyalty Through Email Marketing

    April 7, 2017

    Email marketing serves a lot of purposes – from integrating other marketing channels, communicating a message effectively and advertising promotions or exclusive deals. Most email marketers focus on the goal of click-throughs –as more traffic to your online site generates more revenue. However, the dimension of brand loyalty is another way to yield an even longer-term return on investment. Brand loyalty is how you obtain repeat customers who are willing to buy again and again – and tell their friends. Here is how to use email marketing to increase brand loyalty:   Send out i Read More
  • Email Marketing Trends for 2017

    March 8, 2017

    Keeping up with the latest email marketing trends is an important way to communicate with your consumers and take your business to a whole new level of engagement. One of the biggest benefits to email marketing is its ability to build a solid customer base and establishes customer loyalty. Here are a few of the most-buzzed about email marketing trends for 2017:   Mobile-friendly emails will gain even more popularity There is no denying the fact that mobile-friendly emails will be an important piece of developing a marketing campaign. The days of checking emails on desktops have Read More
  • The Most Effective Marketing Channels in 2017

    January 3, 2017

    The most effective marketing channel in 2017 is expected to be brand websites, according to research from Ascend2. The December 2016 survey was based on data from 265 marketers (47% B2B, 35% B2C and 18% both B2B and B2C). Sixty-three percent of marketers say that brand websites are one of the most effective marketing channels to be included in the 2017 strategy. The second most important to include was email (53%) and the third most important channel is social media. However, although these channels prove to be effective, they also prove difficult to execute. Survey respondents said tha Read More
  • Before Emailing College Students, Marketers Should Ask These Questions

    December 2, 2016

    Some of the biggest challenges businesses face is how to identify and reach out the specified target market of college students. According to the US Chamber of Commerce Foundation’s Millennial Generation Research Review, this demographic is likely to be the most studied generation. College students fall within this demographic, and are likely to follow the same behaviors as millennials. The full market potential of college students, however, have yet to be realized as they can easily influence their peers. In order to execute email programs that are effective and show results, here are s Read More
  • Go Above and Beyond With Email Marketing

    October 5, 2016

    Email marketing is a great way to turn data into personalized experiences that resonate with your consumer. Email marketing is far from being a strategy of the past. In fact, it is one of the most effective ways to connect with consumers and build lifelong relationships. Investing in email marketing is more than just hitting the send button! Personalizing messages to maximize rates Personalizing messages to tailor to different customer segments seems like a no-brainer - yet only 5% of businesses do it. Here are some tips in order to stand out among your competitors in your target market: Read More
  • The Benefits of Email Marketing

    September 30, 2016

    Some believe email marketing is on the cusp of dying out in the advertising world. However, email marketing is one of the most profitable marketing strategies to increase your business's ROI. Unlike social media and online advertising, email marketing allows for businesses to create and connect with consumers at a minimal cost. Why? You control who gets your email. Brands that utilize email marketing can segment their targets based on an endless amount of demographics, including age, gender, and nationality. This allows you to customize your message to each different group in order to make i Read More
  • Engaging Email Marketing Tactics for Millennials

    August 11, 2016

    According to Adobe, millennials spend almost six hours a day checking their email. Businesses can take advantage of this amount of time spent reading emails to focus on their email marketing strategies. The following are some tips marketers can use to make a large impact on millennials through the email channel: Break away from the ordinary. According to Radicati, over 215 million emails are sent every day, and this number will only increase over time. It is essential to set yourself apart from the rest in order to increase open and engagement rates. The subject line is a crucial a Read More
  • Create a Lasting First Impression with Email Marketing

    August 5, 2016

    Businesses are constantly facing the challenge of obtaining new customers and engaging them into the workings of their brand. There are many marketing channels businesses can use to get their message out to their target audience. Email marketing is a strong channel for marketers to connect and engage with potential and existing customers. Campaigner recently conducted a study to show how email marketers can implement a lasting first-impression email marketing strategy. Here is what they found: Start off with a warm welcome. According to the survey, 60% of marketers feel they aren Read More
  • Dormify’s Successful Email Marketing Strategy

    June 17, 2016

    The email-marketing channel proves to be an important one for marketing to millennials. According to a recent survey by Adestra, 68% of teens prefer to engage with businesses through email, as opposed to 7% for both text and push notifications. Dormify, a dorm décor company, has found success in their recent email marketing strategy. The New York based startup recently saw a 92 percent increase in revenue from email marketing and doubled its web conversion rate. “Before you can market effectively to a younger audience in particular, you need to establish a solid brand and produ Read More
Contact Us