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OnCampus Pulse

Email and Direct Mail

  • Email Marketing Lessons from the Big Brands: Part 1

    January 30, 2018

    According to the Radicati Group, 269 billion emails are sent every day, and projected to increase by 19% over the next three years. This means consumers are facing pretty clogged inboxes. We can all learn something from brands that are able to stand out from the clutter and those who succeed at delivering meaningful experiences. Here are five of seven valuable lessons we can learn from big brands about email marketing. Dunkin’ Donuts: Make their lives easier With mobile pay being all the rage for coffee fanatics, consumers can save time and money by ordering online and picking up Read More
  • Five Email Marketing Trends to Look For in 2018

    November 21, 2017

    Email marketing was at its peak in 2017. According to the Radicati Group, over 3.7 billion people use email around the globe as of January 2017, with expected growth in the next year to be 3%. The email marketing platform is only becoming a stronger and more powerful tool for marketers. 59% of marketers chose email as the most effective platform for generating the highest revenue. Here are some predictions on some email marketing trends for the 2018 year.   Interactive emails Making emails fun to read and interactive to the subscriber is a great way to increase engagement and o Read More
  • The Best Time to Send an Email

    June 7, 2017

    When it comes to email marketing, there are many different sources that claim the best times to send an email. These sources all provide mostly the same answer: it depends. Every brand wants to know the best time to send an email to get the highest open and click through rates. Your email subscription list should be a collection of your most loyal customers who are willing to share your content to their peers, ultimately creating more business for you. An article by CoSchedule breaks down all the sources out there to deliver clear answers to all your email optimization questions. What is Read More
  • How to Email Market to College Students

    May 31, 2017

    The key to engaging college students is not in social media marketing or pulling publicity stunts by using email right, according to the Harvard Business Review. It is true that college students are dependent on Snapchat and Instagram, but they are more dependent on email. Aweber discovered that students perceive social networks “for fun” and email “for serious business.” The data backs up the significance of email in communicating with college students. Not convinced? Here are the benefits of email marketing. To make email marketing a breeze for your business, follow these steps. Read More
  • The Benefits of Email Marketing

    May 22, 2017

    Email marketing is a widely used and extremely cost-friendly marketing channel, which has the ability to spread information to college students quickly and effectively. Here are the top benefits of email marketing, according to the 2017 Email Marketing & Marketing Automation Report. 1. Generating more leads Encouraging consumers/potential consumers to subscribe to your brand’s emailing list or sending out emails to students on campus is one way to generate leads. College students check their email daily – it is a part of their daily routine of checking all t Read More
  • Improve Brand Loyalty Through Email Marketing

    April 7, 2017

    Email marketing serves a lot of purposes – from integrating other marketing channels, communicating a message effectively and advertising promotions or exclusive deals. Most email marketers focus on the goal of click-throughs –as more traffic to your online site generates more revenue. However, the dimension of brand loyalty is another way to yield an even longer-term return on investment. Brand loyalty is how you obtain repeat customers who are willing to buy again and again – and tell their friends. Here is how to use email marketing to increase brand loyalty:   Send out i Read More
  • Email Marketing Trends for 2017

    March 8, 2017

    Keeping up with the latest email marketing trends is an important way to communicate with your consumers and take your business to a whole new level of engagement. One of the biggest benefits to email marketing is its ability to build a solid customer base and establishes customer loyalty. Here are a few of the most-buzzed about email marketing trends for 2017:   Mobile-friendly emails will gain even more popularity There is no denying the fact that mobile-friendly emails will be an important piece of developing a marketing campaign. The days of checking emails on desktops have Read More
  • The Most Effective Marketing Channels in 2017

    January 3, 2017

    The most effective marketing channel in 2017 is expected to be brand websites, according to research from Ascend2. The December 2016 survey was based on data from 265 marketers (47% B2B, 35% B2C and 18% both B2B and B2C). Sixty-three percent of marketers say that brand websites are one of the most effective marketing channels to be included in the 2017 strategy. The second most important to include was email (53%) and the third most important channel is social media. However, although these channels prove to be effective, they also prove difficult to execute. Survey respondents said tha Read More
  • Before Emailing College Students, Marketers Should Ask These Questions

    December 2, 2016

    Some of the biggest challenges businesses face is how to identify and reach out the specified target market of college students. According to the US Chamber of Commerce Foundation’s Millennial Generation Research Review, this demographic is likely to be the most studied generation. College students fall within this demographic, and are likely to follow the same behaviors as millennials. The full market potential of college students, however, have yet to be realized as they can easily influence their peers. In order to execute email programs that are effective and show results, here are s Read More
  • Go Above and Beyond With Email Marketing

    October 5, 2016

    Email marketing is a great way to turn data into personalized experiences that resonate with your consumer. Email marketing is far from being a strategy of the past. In fact, it is one of the most effective ways to connect with consumers and build lifelong relationships. Investing in email marketing is more than just hitting the send button! Personalizing messages to maximize rates Personalizing messages to tailor to different customer segments seems like a no-brainer - yet only 5% of businesses do it. Here are some tips in order to stand out among your competitors in your target market: Read More
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