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OnCampus Pulse

Email and Direct Mail

  • Effective Email Marketing Strategies to Engage College Students

    April 6, 2018

    Email marketing campaigns are an important media channel. When done correctly, it can be one of the most effective ways to acquire and retain customers. A good portion of customers check their email daily, and college students are no exception. Especially with their smartphones at hand at any given point, they are scrolling through their inboxes. Here are some strategies to demonstrate your brand and product’s value through email marketing.   Creating buyer personas Buyer personas are semi-fictional representations of your customers, based on actual customer data and market Read More
  • Hit the Email Marketing Sweet Spot with College Students

    March 20, 2018

    While it may seem like college students are constantly on their smartphones, that doesn’t necessarily mean they are checking their email every second of the day. As a marketer, it is important to know when to send an email, what to include in it and how to optimize click-through rate. In a study conducted by Senditblue, 63% of respondents said email was their number one choice of communication with retailers, with only 14% choosing text messaging. The research on this study revealed insights into what college students like and dislike from marketers.   Retailers: give them what Read More
  • Make Your College Email Marketing Stand Out in the Inbox

    March 1, 2018

    Email marketing to college students should be considered for every college marketing campaign. Marketers are fortunate to have access to endless data that allows them to understand their consumers on a more personal level. Segmentation is a great strategy to refine messaging and hone in on specific target audiences within the wide sector of college students. How a company chooses to segment their college audience can depend on the brand’s overall mission and goals. Here are some tips to have your email marketing message stand out in the inbox:   Set the tone Read More
  • Email Marketing Lessons from the Big Brands: Part 2

    February 5, 2018

    We can all learn something from big name brands when it comes to email marketing. According to the Radicati Group, 269 billion emails are sent every day, and projected to increase by 19% over the next three years. Here are the final three valuable lessons we can learn from big brands about email marketing. For more email marketing lessons, click here. Kenneth Cole: Send them gentle reminders Consumers aren’t fond of being sold to, but they love to buy things. Retargeting ads constantly follow users around when they see something they like, but don’t buy it.  Sometimes it c Read More
  • Email Marketing Lessons from the Big Brands: Part 1

    January 30, 2018

    According to the Radicati Group, 269 billion emails are sent every day, and projected to increase by 19% over the next three years. This means consumers are facing pretty clogged inboxes. We can all learn something from brands that are able to stand out from the clutter and those who succeed at delivering meaningful experiences. Here are five of seven valuable lessons we can learn from big brands about email marketing. Dunkin’ Donuts: Make their lives easier With mobile pay being all the rage for coffee fanatics, consumers can save time and money by ordering online and picking up Read More
  • Five Email Marketing Trends to Look For in 2018

    November 21, 2017

    Email marketing was at its peak in 2017. According to the Radicati Group, over 3.7 billion people use email around the globe as of January 2017, with expected growth in the next year to be 3%. The email marketing platform is only becoming a stronger and more powerful tool for marketers. 59% of marketers chose email as the most effective platform for generating the highest revenue. Here are some predictions on some email marketing trends for the 2018 year.   Interactive emails Making emails fun to read and interactive to the subscriber is a great way to increase engagement and o Read More
  • The Best Time to Send an Email

    June 7, 2017

    When it comes to email marketing, there are many different sources that claim the best times to send an email. These sources all provide mostly the same answer: it depends. Every brand wants to know the best time to send an email to get the highest open and click through rates. Your email subscription list should be a collection of your most loyal customers who are willing to share your content to their peers, ultimately creating more business for you. An article by CoSchedule breaks down all the sources out there to deliver clear answers to all your email optimization questions. What is Read More
  • How to Email Market to College Students

    May 31, 2017

    The key to engaging college students is not in social media marketing or pulling publicity stunts by using email right, according to the Harvard Business Review. It is true that college students are dependent on Snapchat and Instagram, but they are more dependent on email. Aweber discovered that students perceive social networks “for fun” and email “for serious business.” The data backs up the significance of email in communicating with college students. Not convinced? Here are the benefits of email marketing. To make email marketing a breeze for your business, follow these steps. Read More
  • The Benefits of Email Marketing

    May 22, 2017

    Email marketing is a widely used and extremely cost-friendly marketing channel, which has the ability to spread information to college students quickly and effectively. Here are the top benefits of email marketing, according to the 2017 Email Marketing & Marketing Automation Report. 1. Generating more leads Encouraging consumers/potential consumers to subscribe to your brand’s emailing list or sending out emails to students on campus is one way to generate leads. College students check their email daily – it is a part of their daily routine of checking all t Read More
  • Improve Brand Loyalty Through Email Marketing

    April 7, 2017

    Email marketing serves a lot of purposes – from integrating other marketing channels, communicating a message effectively and advertising promotions or exclusive deals. Most email marketers focus on the goal of click-throughs –as more traffic to your online site generates more revenue. However, the dimension of brand loyalty is another way to yield an even longer-term return on investment. Brand loyalty is how you obtain repeat customers who are willing to buy again and again – and tell their friends. Here is how to use email marketing to increase brand loyalty:   Send out i Read More
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