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OnCampus Pulse

Email and Direct Mail

  • Email Marketing Trends for 2017

    March 8, 2017

    Keeping up with the latest email marketing trends is an important way to communicate with your consumers and take your business to a whole new level of engagement. One of the biggest benefits to email marketing is its ability to build a solid customer base and establishes customer loyalty. Here are a few of the most-buzzed about email marketing trends for 2017:   Mobile-friendly emails will gain even more popularity There is no denying the fact that mobile-friendly emails will be an important piece of developing a marketing campaign. The days of checking emails on desktops have Read More
  • The Most Effective Marketing Channels in 2017

    January 3, 2017

    The most effective marketing channel in 2017 is expected to be brand websites, according to research from Ascend2. The December 2016 survey was based on data from 265 marketers (47% B2B, 35% B2C and 18% both B2B and B2C). Sixty-three percent of marketers say that brand websites are one of the most effective marketing channels to be included in the 2017 strategy. The second most important to include was email (53%) and the third most important channel is social media. However, although these channels prove to be effective, they also prove difficult to execute. Survey respondents said tha Read More
  • Before Emailing College Students, Marketers Should Ask These Questions

    December 2, 2016

    Some of the biggest challenges businesses face is how to identify and reach out the specified target market of college students. According to the US Chamber of Commerce Foundation’s Millennial Generation Research Review, this demographic is likely to be the most studied generation. College students fall within this demographic, and are likely to follow the same behaviors as millennials. The full market potential of college students, however, have yet to be realized as they can easily influence their peers. In order to execute email programs that are effective and show results, here are s Read More
  • Go Above and Beyond With Email Marketing

    October 5, 2016

    Email marketing is a great way to turn data into personalized experiences that resonate with your consumer. Email marketing is far from being a strategy of the past. In fact, it is one of the most effective ways to connect with consumers and build lifelong relationships. Investing in email marketing is more than just hitting the send button! Personalizing messages to maximize rates Personalizing messages to tailor to different customer segments seems like a no-brainer - yet only 5% of businesses do it. Here are some tips in order to stand out among your competitors in your target market: Read More
  • The Benefits of Email Marketing

    September 30, 2016

    Some believe email marketing is on the cusp of dying out in the advertising world. However, email marketing is one of the most profitable marketing strategies to increase your business's ROI. Unlike social media and online advertising, email marketing allows for businesses to create and connect with consumers at a minimal cost. Why? You control who gets your email. Brands that utilize email marketing can segment their targets based on an endless amount of demographics, including age, gender, and nationality. This allows you to customize your message to each different group in order to make i Read More
  • Engaging Email Marketing Tactics for Millennials

    August 11, 2016

    According to Adobe, millennials spend almost six hours a day checking their email. Businesses can take advantage of this amount of time spent reading emails to focus on their email marketing strategies. The following are some tips marketers can use to make a large impact on millennials through the email channel: Break away from the ordinary. According to Radicati, over 215 million emails are sent every day, and this number will only increase over time. It is essential to set yourself apart from the rest in order to increase open and engagement rates. The subject line is a crucial a Read More
  • Create a Lasting First Impression with Email Marketing

    August 5, 2016

    Businesses are constantly facing the challenge of obtaining new customers and engaging them into the workings of their brand. There are many marketing channels businesses can use to get their message out to their target audience. Email marketing is a strong channel for marketers to connect and engage with potential and existing customers. Campaigner recently conducted a study to show how email marketers can implement a lasting first-impression email marketing strategy. Here is what they found: Start off with a warm welcome. According to the survey, 60% of marketers feel they aren Read More
  • Dormify’s Successful Email Marketing Strategy

    June 17, 2016

    The email-marketing channel proves to be an important one for marketing to millennials. According to a recent survey by Adestra, 68% of teens prefer to engage with businesses through email, as opposed to 7% for both text and push notifications. Dormify, a dorm décor company, has found success in their recent email marketing strategy. The New York based startup recently saw a 92 percent increase in revenue from email marketing and doubled its web conversion rate. “Before you can market effectively to a younger audience in particular, you need to establish a solid brand and produ Read More
  • How to Optimize Your Email Millennial Marketing Strategy

    June 1, 2016

    What is the first thing you do when you wake up? For millennials, it is a habit to reach across the bed to light up their smartphone. According to a report from IDC Research, 80% of smartphone users check their devices within 15 minutes of waking up in the mornings. When it comes to this demographic, it is critical to understand that millennials treat technology differently than other generations. Marketers must realize that the strategies they use to approach email marketing is synonymous to their success rate. Here are some tips to keep in mind before pressing send on that email: Read More
  • The Dos and Don’ts of Email Marketing

    April 12, 2016

    Email marketing provides one of the highest return on investments, according to a survey byEconsultancy, with 58% of those surveyed saying email delivered excellent or good ROIs. Sending emails to consumers can help solidify brand loyalty and keep your consumers coming back for more. In order for your business to take more advantage of al email marketing has to offer, follow these dos and don’ts: Do: Use personalization. Don’t: Send the same email to every recipient. Personalized emails encourages six times higher transaction rates, according to Experian. However, the company al Read More
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