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OnCampus Pulse

Event Marketing

  • The Most Memorable Marketing Campaigns of 2016

    December 28, 2016

    With 2016 is just days away from ending, it is time to reflect on the year’s best marketing campaigns. This year gave companies some of the most unforgettable campaigns and images in the marketing world. Here are a few of the most memorable ones. Virgin – Seize the Holiday Live video moved from marketing trend to marketing tool within the span of the year. Virgin Holidays’ “Seize the Holiday” campaign utilized live video in a creative and engaging way. The video ad choreographs live streaming activities from all around the world – jet skiing, having dinner on a cruise, Read More
  • How Your Marketing Can Turn College Students into Brand Ambassadors

    December 19, 2016

    Connecting your business with college students on campus can be seen as a logistical challenge. However, with the assistance of brand ambassadors, spreading the word about your brand can be a breeze. Here are some tips on how to communicate and organize the perfect marketing strategy with college students on campus.   Help organizations fundraise Student organizations on campus usually collaborate with companies and brands with the purpose of fundraising for a good cause. The best time to reach out to these groups is often at the start of the fall or spring semester, where new Read More
  • College Student Holiday Shopper Trends

    November 28, 2016

    College holiday shoppers are now headed back to campus to finish up their studies before winter break. Holiday shopping is expected to reach peak levels since the Great Recession, according to PwC’s 2016 Holiday Outlook. Digital and online shopping is predicted to grow by 25% - meaning businesses should emphasize creativity and strategy to attract college student shoppers. College students are already bombarded with news about different sales during the holiday season. The ones that make the biggest impact are ones that provide a seamlessly integrated experience. Here are some key findings f Read More
  • Halloween: The Millennial Holiday

    October 14, 2016

    Halloween spending this year is expected to reach $8.6 billion, according to the National Retail Federation. Although Halloween was originally geared towards children, it has since become the 6th most important retail holiday, thanks to millennials. According to the National Retail Federation, over 157 million people celebrated Halloween in 2015 – and 8 out of 10 were millennials. Over the past decade, young adults have been spending more money on costumes, decorations and supplies for Halloween. Retailers exploit Halloween marketing opportunities by opening up impulse-friendly Halloween s Read More
  • 4th of July Millennial Marketing Strategies

    July 1, 2016

    As our nation’s holiday is vastly approaching, all around the country students are gearing up in red, white and blue and making plans for barbeques and parties for the 4th of July. Businesses should not forget that this particular holiday is very lucrative from a marketing perspective – it sees a 32% revenue increase from email marketing. Here are some 4th of July marketing tips to profit from before your business closes up for the holiday:   Social Media Contests Social media campaigns are an effective way to engage and communicate with your audience. It gives an o Read More
  • Inspired by Millennials, Sports Teams Are Going Digital

    May 26, 2016

    For college students, getting good seats at their favorite sports teams’ most anticipated game can be a highlight in their student experience. Like any other major events, it is essential to tag the stadium in an Instagram post, live Tweet the game or check in on Facebook. However, it has become a huge frustration for students who cannot connect to the Internet or browse their favorite apps during the game. In fact, fans often leave the stadium at halftime if they have troubles connecting to the Internet. The desire to share their experience at the game with followers, friends and family i Read More
  • The Benefits of Product Sampling

    March 1, 2016

    Businesses looking to advertise a new product or test out rebrands or brand extensions should look no further than offering product samples. Product sampling continuously is one of the top marketing strategies because it has the ability that no other channel offers – placing the physical product in the hands of the consumer. Offering samples to potential customers gives them a taste of what your brand is about, the quality of your products, and why they are worth buying. The benefits of incorporating product sampling into your marketing budget are numerous – and will be profitable in the Read More
  • How to Promote Your Product with Product Sample Marketing

    February 26, 2016

    Sampling has been around for years and used by many food and cosmetics companies to introduce new products, new extensions and product rebrands. In the digital age, the act of sampling has gotten more creative with companies directly targeting bloggers, trendsetters and celebrities. The following is a plan on how to execute a product sampling advertising campaign: Step 1: Decide Why You Want to Sample For food items, it is the taste. For toys, it is the feel. For cosmetics, it is the wear. Whatever your product is, your business will first need to decide what the reasoning is beh Read More
  • Super Bowl 50 Advertisers

    January 26, 2016

    The Carolina Panthers and the Denver Broncos will compete for the title and reputation of Super Bowl winners this February 7th. However, the Super Bowl is so much more than a football battle – it is an arena for marketers to show off their latest advertising campaigns. This year, top brands are spending up to $5 million on the coveted advertising slot during the Super Bowl commercials. Here is the upcoming lineup and their advertising campaigns: Bud Light The beer company said their new advertising campaign is not just focusing on the Super Bowl. According to the brand, it wi Read More
  • How to Extend College Student Holiday Sales

    December 9, 2015

    With only just a few weeks left of holiday shopping, businesses have already hit their highest consumer spending quarter of the year. Sales are expected to rise up to almost 4% from last year, according to the National Retail Federation. By seeing how your target audiences and customers talk about and react to their favorite brands can inform a business of strategies that will drive even more sales. Here are four questions every business should ask and answer to make the most of this holiday season. Who influences my audience? Social media influencers include trend drivers such as Read More
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