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OnCampus Pulse

Event Marketing

  • Target College Students on Spring Break with Experiential Marketing

    February 20, 2018

    Although spring break has a huge partying stereotype, this “holiday” is a huge opportunity for marketers to connect with college students and remain relevant to this audience. In 2009, college students were responsible for over $175 billion a year for consumer spending. Almost ten years later, this number has most likely amplified and continued to grow as a source of purchasing power. Spring break is the perfect time to target a large group of students since they gather in groups to take a trip. It may seem like only the biggest brands can capture this major opportunity. However, spring Read More
  • Tips for Leveraging College Sporting Events to Drive Engagement

    February 13, 2018

    For years, brands have curated marketing campaigns specialized for major sporting events, capitalizing on the millions of viewers who watch them. They recognize that creative, out-of-the-box advertisements play a significant part in the user experience. One study showed that more college students now watch the Super Bowl for the commercials than for the game itself. Marketing campaigns for the World Cup, the Olympics, and the Super Bowl offer valuable examples of how targeting college sporting events can drive success for your brand.   Sponsorship no longer guarantees the upper ha Read More
  • Engage College Students through Event Marketing

    November 6, 2017

    College students are spending their money in different ways in comparison to previous generations. Studies consistently express that college students prefer buying experiences over purchasing tangible objects. They enjoy collecting memories and sharing them with their peers over social media. Concerts, traveling, musicals and other exhibitions are just a few events that college students enjoy spending money on, and will go out of their way to promote them. Experiential and event marketing allows consumers to engage with products or services, develop connections, foster memories and ultimately Read More
  • Spring Break Marketing Strategies: Marketing to Students over Spring Break

    March 3, 2017

    In the upcoming weeks, college students around the country will be enjoying spring break – a week of free of academic commitments and full of fun memories. How can your business tap into this lucrative time period and get ahead on spring break marketing? Here are some tips on how to market to college students during this mid-semester vacation. Give away free stuff. If there is any universal strategy that is guaranteed to always attract college students, it is the promise of free things. Free swag, food or clothing because it prompts students to purchase from your brand in the future. Read More
  • The Most Memorable Marketing Campaigns of 2016

    December 28, 2016

    With 2016 is just days away from ending, it is time to reflect on the year’s best marketing campaigns. This year gave companies some of the most unforgettable campaigns and images in the marketing world. Here are a few of the most memorable ones. Virgin – Seize the Holiday Live video moved from marketing trend to marketing tool within the span of the year. Virgin Holidays’ “Seize the Holiday” campaign utilized live video in a creative and engaging way. The video ad choreographs live streaming activities from all around the world – jet skiing, having dinner on a cruise, Read More
  • How Your Marketing Can Turn College Students into Brand Ambassadors

    December 19, 2016

    Connecting your business with college students on campus can be seen as a logistical challenge. However, with the assistance of brand ambassadors, spreading the word about your brand can be a breeze. Here are some tips on how to communicate and organize the perfect marketing strategy with college students on campus.   Help organizations fundraise Student organizations on campus usually collaborate with companies and brands with the purpose of fundraising for a good cause. The best time to reach out to these groups is often at the start of the fall or spring semester, where new Read More
  • College Student Holiday Shopper Trends

    November 28, 2016

    College holiday shoppers are now headed back to campus to finish up their studies before winter break. Holiday shopping is expected to reach peak levels since the Great Recession, according to PwC’s 2016 Holiday Outlook. Digital and online shopping is predicted to grow by 25% - meaning businesses should emphasize creativity and strategy to attract college student shoppers. College students are already bombarded with news about different sales during the holiday season. The ones that make the biggest impact are ones that provide a seamlessly integrated experience. Here are some key findings f Read More
  • Halloween: The Millennial Holiday

    October 14, 2016

    Halloween spending this year is expected to reach $8.6 billion, according to the National Retail Federation. Although Halloween was originally geared towards children, it has since become the 6th most important retail holiday, thanks to millennials. According to the National Retail Federation, over 157 million people celebrated Halloween in 2015 – and 8 out of 10 were millennials. Over the past decade, young adults have been spending more money on costumes, decorations and supplies for Halloween. Retailers exploit Halloween marketing opportunities by opening up impulse-friendly Halloween s Read More
  • 4th of July Millennial Marketing Strategies

    July 1, 2016

    As our nation’s holiday is vastly approaching, all around the country students are gearing up in red, white and blue and making plans for barbeques and parties for the 4th of July. Businesses should not forget that this particular holiday is very lucrative from a marketing perspective – it sees a 32% revenue increase from email marketing. Here are some 4th of July marketing tips to profit from before your business closes up for the holiday:   Social Media Contests Social media campaigns are an effective way to engage and communicate with your audience. It gives an o Read More
  • Inspired by Millennials, Sports Teams Are Going Digital

    May 26, 2016

    For college students, getting good seats at their favorite sports teams’ most anticipated game can be a highlight in their student experience. Like any other major events, it is essential to tag the stadium in an Instagram post, live Tweet the game or check in on Facebook. However, it has become a huge frustration for students who cannot connect to the Internet or browse their favorite apps during the game. In fact, fans often leave the stadium at halftime if they have troubles connecting to the Internet. The desire to share their experience at the game with followers, friends and family i Read More
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