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OnCampus Pulse

Mobile Advertising

  • How Businesses Can Succeed in a Mobile-First World

    June 19, 2018

    It’s a mobile first world, and statistics are there to prove it. Most of the world’s Internet traffic is now mobile. Almost 70% of the dollars spent on digital advertising is spent on mobile, and over 90% of Facebook’s revenue is comprised of mobile revenue. Although college student consumers are deep in the mobile adoption curve, most marketers are still lagging behind. For companies to connect with mobile first college students, they must keep these three principles in mind. Understand how and when students use their phones The world has been shifting to a mobile-first approach Read More
  • Four Reasons to Start a College Mobile Marketing Campaign Today

    March 29, 2018

    Mobile marketing is a booming media channel that is growing like never before. Mobile marketing makes it effortless for marketers to offer better service to the college student market. Today’s college student has at least one mobile device besides their personal laptop and/or tablet, and 70% access the internet through them. The number of smartphones and tablets owned are still growing. In fact, 1.54 billion smartphones were sold worldwide in 2017. As mobile takes off, it is paving the way for the success of college mobile marketing strategies.   Student shoppers use mobile more Read More
  • 2018 Mobile Marketing Innovations

    February 16, 2018

    A mobile-first approach should be a no-brainer with over 70% of Internet searches and purchases worldwide are regularly done on a mobile device. Today’s internet marketer needs to effectively reach customers during their micro-moments, the times when they reach for their smartphone to look up exactly what they need. Here are some mobile marketing innovations to help boost your strategy:   Augmented reality to enhance micro-moments While virtual reality creates an immersive experience, it is expensive to create, maintain and download. Augmented reality enhances and supports re Read More
  • Mobile Marketing Trends that Will Rule 2018

    January 11, 2018

    The message for businesses this year is to go mobile or go home. 2018 will be the year to focus on the rising growth of consumers who use smartphones and tablets as their first – and sometimes only – device. According to Google, over half of search queries globally are from mobile devices. The category with the highest percent of mobile search is food and beverage at 72 percent. Following the food industry is health, sports, news, lifestyle and retail industries. Here are nine of the mobile marketing trends to keep in mind for College Marketing in 2018.   Progressive web apps Read More
  • Three Areas Mobile Marketers Should Focus on Before the Holidays

    October 26, 2017

    As midterm season is in full swing, marketers targeting college students are turning their attention to advertising campaigns for the holiday season. Advancing mobile technology and shifts in consumer behavior should be factored into any marketing strategy to attract college students. Here are three areas marketers should focus their attention on to get a head start:   Consumers are starting to buy earlier in the holiday season If your company hasn’t started thinking about holiday programs, you are already behind. According to the National Retail Federation, consumers are thi Read More
  • How the iPhone Began a Mobile Engagement Revolution

    July 5, 2017

    Ten years ago, Steve Jobs unveiled the “revolutionary product” of the iPhone. When he introduced it in 2007, Jobs said that the iPhone would be three revolutionary products in one: a phone, an iPod and an Internet browsing device. Ten years, ten models, and ten iOS updates later, the iPhone has become the most powerful products ever. Not only has it completely transformed the way we live, but it has also changed the face of marketing and communications. Today, businesses rely on mobile to engage with their audience, but that wasn’t always how brands communicated. The evolution of mobi Read More
  • Convincing Consumers to Buy Through Mobile Marketing

    June 23, 2017

    Marketing used to live within the four walls of a store and was limited to promotions. The move towards digital shopping is becoming more and more of a trend. Technology-enhanced shopping behavior justifies that 70% of shoppers use their smartphones to shop before purchasing in-store at least once over the past year, according to a Bain & Company study. The Amazon Effect revealed to marketers that consumers were price-matching by scanning barcodes or searching online for a cheaper price. Investment in mobile solutions creates a positive experience for consumers and supports their behaviors Read More
  • Traditional versus Digital Marketing Strategies

    February 3, 2017

    Nowadays there seems to be a battle between traditional marketing and digital marketing. Our economy runs on the art of persuading consumers to purchase a product or service. Recently, there has been a gradual transition to utilizing more digital strategies. However, this should not discredit the power of traditional advertising strategies – as both has their own respective strengths and weaknesses. Here are the pros of each advertising strategy to see which one best suits the route you want to take in advertising your brand. Traditional marketing Traditional marketing is a great too Read More
  • Tips for Mobile Marketing Success in 2017

    January 31, 2017

    Mobile marketing is becoming a critical piece in a marketer's toolbox. Today’s college students are increasingly dependent on their mobile phones to juggle their different interests and daily tasks. In addition to their laptops, students are turning to their smartphones, tablets, and even smartwatches to get information. With mobile quickly supplanting desktops, mobile marketing is no longer just one of the many options for marketing as it was before. Mobile marketing is crucial to connecting with consumers and developing long term relationships in today’s digital age. Here are four tips t Read More
  • 2017 Marketing Strategies

    January 10, 2017

    Now is the time of year where businesses should reflect on the marketing strategies of 2016. Additionally, businesses should understand and analyze what’s on the horizon in the New Year. Here are the most relevant marketing trends for 2017 that will help build, grow and sustain brands. Raise the bar of customer service One of the biggest challenges for marketers for this year, past years, and years to come is to stay calm, focused and knowledgeable about your customers. The key to identifying them, engaging them, making them purchase, having them stay loyal and recommend your brand t Read More
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