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OnCampus Pulse

Mobile Advertising

  • Traditional versus Digital Marketing Strategies

    February 3, 2017

    Nowadays there seems to be a battle between traditional marketing and digital marketing. Our economy runs on the art of persuading consumers to purchase a product or service. Recently, there has been a gradual transition to utilizing more digital strategies. However, this should not discredit the power of traditional advertising strategies – as both has their own respective strengths and weaknesses. Here are the pros of each advertising strategy to see which one best suits the route you want to take in advertising your brand. Traditional marketing Traditional marketing is a great too Read More
  • Tips for Mobile Marketing Success in 2017

    January 31, 2017

    Mobile marketing is becoming a critical piece in a marketer's toolbox. Today’s college students are increasingly dependent on their mobile phones to juggle their different interests and daily tasks. In addition to their laptops, students are turning to their smartphones, tablets, and even smartwatches to get information. With mobile quickly supplanting desktops, mobile marketing is no longer just one of the many options for marketing as it was before. Mobile marketing is crucial to connecting with consumers and developing long term relationships in today’s digital age. Here are four tips t Read More
  • 2017 Marketing Strategies

    January 10, 2017

    Now is the time of year where businesses should reflect on the marketing strategies of 2016. Additionally, businesses should understand and analyze what’s on the horizon in the New Year. Here are the most relevant marketing trends for 2017 that will help build, grow and sustain brands. Raise the bar of customer service One of the biggest challenges for marketers for this year, past years, and years to come is to stay calm, focused and knowledgeable about your customers. The key to identifying them, engaging them, making them purchase, having them stay loyal and recommend your brand t Read More
  • Marketing Trends to Look Forward to in 2017

    December 14, 2016

    Predicting marketing trends is a good way to connect with consumers in the hopes of persuading them to buy a product or service in the future. However, it can be difficult to find different and exciting ways to persuade college students to purchase a product. Over the years, marketers have taken advantage of the many channels to reach college student consumers. 2017 will bring new opportunities to review the marketing landscape and judge which ones are working for you. Here are six trends in marketing to look forward to in 2017:   Even more investment in mobile   Mobil Read More
  • College Students and Mobile

    October 28, 2016

    If your brand isn’t on the mobile bandwagon, you may be quickly falling behind. Online advertising in the US has experienced consistent growth year after year, with a total of $10 billion more in 2015 than in 2014, according to Mary Meeker’s Internet Trends Report. In 2015 alone, $21 billion was spent just on mobile advertising. This advertising channel has demonstrated that it has the largest room for growth and success in the future, with other channels still popular, but slowly declining. Even if college consumers aren’t your critical customers, it is important to keep them in Read More
  • Do College Students Notice Campus Media?

    September 1, 2016

    Advertising on campus is a promising way to get your brand out there to college students. According to a study we conducted here at OnCampus, college students surveyed reported that they engaged with campus media over 50% of the time. When creating an advertising campaign geared towards college students, it is important to analyze and compare the different types of campus media channels. On campus, there are many opportunities to advertise your brand or product through both online and offline. However, it is important to understand your target market’s perception of each different college ch Read More
  • The Three Pillars of Mobile Marketing

    July 21, 2016

    Although we are only halfway through 2016, the growth and importance of mobile marketing has increased dramatically. Consumers are relying on their mobile devices such as smartphones and tablets for more than just checking emails or sending text messages. These devices have become a part of consumers’ every day lives. In fact, a Facebook study found that 73% of people always have their mobile devices on their person. Mobile usage is skyrocketing and is showing no sign of slowing down. Therefore, it is important for businesses to focus on the three pillars of mobile marketing: Emai Read More
  • The Success of Pokemon GO from a Marketing Standpoint

    July 14, 2016

    The highly popular mobile game Pokemon GO has been generating massive headlines, and the hype has only just begun. The mobile app’s game developer Niantic is preparing to amp up their strategy from a gaming and advertising point of view. The mobile app uses augmented reality to send players on a quest to hunt and train for Pokemon in the real world. The app became so popular that it hassurpassed the dating app Tinder on Android device installs and has more downloads and revenue than any other iPhone app in the US. Additionally, the Guardian also reported that Pokemon GO’s active users Read More
  • Mobile Marketing Strategies to Implement in Summer

    June 21, 2016

    Summer is one of the best times to attract new customers. With school out, there is more time for students to spend money, along with the fact that many college students that return home get a summer job or internship. This provides an opportunity for businesses to entice consumers with sales, promotions and discounts. The product categories that benefits the most from summertime are clothing, travel, tourism, outdoor items, entertainment and local goods. Here are a few mobile marketing strategies to use this summer: Promote offers on mobile channels to push mobile-driven sales. Read More
  • How to Maximize Your Brand’s Mobile Impact

    May 3, 2016

    It is slowly becoming a mobile world, with over 71% of millennials owning a smartphone and checking their mobile devices 18 hours per day. With most universities wrapping up their spring semester and college students are packing to go back home, it is important to keep engaging with these students wherever they are through mobile.  Here are some tips for your brand to maximize the impact your brand has over mobile advertising. Proximity. Eighty-two percent of smartphone users use mobile search engines to look up local businesses, according to a survey by Consumer Barometer. Smar Read More
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