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OnCampus Pulse

Online Advertising

  • 2017 Marketing Strategies

    January 10, 2017

    Now is the time of year where businesses should reflect on the marketing strategies of 2016. Additionally, businesses should understand and analyze what’s on the horizon in the New Year. Here are the most relevant marketing trends for 2017 that will help build, grow and sustain brands. Raise the bar of customer service One of the biggest challenges for marketers for this year, past years, and years to come is to stay calm, focused and knowledgeable about your customers. The key to identifying them, engaging them, making them purchase, having them stay loyal and recommend your brand t Read More
  • The Importance of Direct to Publisher Relationships

    December 22, 2016

    In today’s world, direct to publisher relationships in online advertising is an important key to guaranteeing quality ads with the assistance of experienced directors. However, the Internet allows businesses to invest in digital marketing campaigns without human assistance. This has a dangerous and dark side, with the prominence of online scams. US cybersecurity company WhiteOps recently uncovered the largest online advertising scam ever operating in Russia. The scam was making between $2.6 million and $5.2 million a day – almost four times more than what the New York Times earns from adve Read More
  • Marketing Trends to Look Forward to in 2017

    December 14, 2016

    Predicting marketing trends is a good way to connect with consumers in the hopes of persuading them to buy a product or service in the future. However, it can be difficult to find different and exciting ways to persuade college students to purchase a product. Over the years, marketers have taken advantage of the many channels to reach college student consumers. 2017 will bring new opportunities to review the marketing landscape and judge which ones are working for you. Here are six trends in marketing to look forward to in 2017:   Even more investment in mobile   Mobil Read More
  • Do College Students Notice Campus Media?

    September 1, 2016

    Advertising on campus is a promising way to get your brand out there to college students. According to a study we conducted here at OnCampus, college students surveyed reported that they engaged with campus media over 50% of the time. When creating an advertising campaign geared towards college students, it is important to analyze and compare the different types of campus media channels. On campus, there are many opportunities to advertise your brand or product through both online and offline. However, it is important to understand your target market’s perception of each different college ch Read More
  • Online Marketing Trends to Leverage

    July 11, 2016

    Online marketing is an important channel for businesses to use to spread their message to their consumers. 2016 statistics predict that digital advertisement spending will surpass TV advertisement spending, which is an important milestone that has been on the horizon for years. In order to remain on top, businesses must be aware and follow the latest trends within online marketing. Video advertisements are on the rise. Video used to be a secondary form of advertisement, but now it has evolved into a primary form of advertisement due to the emphasis on mobile. Most people, especia Read More
  • Myths about Millennial Shoppers

    October 21, 2015

    Are millennials are truly an unique breed of plugged-in networking-reliant consumers, or do they share at least some of the critical similarities with previous generations? To find the answer to this question, Accenture conducted a global market research on the shopping behaviors of over a thousand millennials. Here is the results they found and myths they debunked about millennials and their online purchasing habits. Myth #1: It’s all about online shopping. While they are certainly very savvy and often check online, the survey conducted discovered that many consumers prefer vi Read More
  • Where Did Everybody Go? TV Premiere Week Ratings Sag As Young Viewers Vamoose

    September 24, 2015

    TV viewership among college students has been declining for some time now, but it is now falling off a cliff.  The first two nights of the fall premier season saw a 20% decline in 18-24 viewership. OnCampus Advertising offers an alternative to TV, with innovative media strategies that reach the college students where they live and learn and the 18-24 demo.  Our multi-media approach ranges from campus-specific digital media, to OOH to campus, print advertising in college newspapers and promotional activities, all reaching students on campus. Excerpt from AdAge article (9/23/15): Read More
  • How to Gain Brand Loyalty From Millennials

    May 20, 2015

    Once your brand learns how to successfully market and capture the attention of millennial college students (click here for more information), the next step is to solidify consumers’ loyalty to your brand. Millennials can be a difficult group to market to, as they are more complicated than generations previous and their behaviors stray from the expected. Millennials are comprised of the 21.6 million students in college today, and they wield an immense buying power that is only growing. By 2017, millennials will have more spending power than any other generation. Obtaining their loya Read More
  • How To Make Your Ads Relatable and Actionable

    January 22, 2015

    Ad content can be filled with a treasure map for gold, however if the content is not appealing to your audience on a personal level, your ad will be overlooked liked a dingy apple in a pile of red shiny perfection. Content must be relatable and actionable. Here are some tips to help you achieve this goal. Asses Your Current State Look at previous campaigns, posts, and blogs and see how they were received. What got the most attention and the best feedback? Investigate what works for your company and your audience in order to ensure a successful campaign. KISS (Keep It Sim Read More
  • The 5 W’s of Identifying A Target Audience for Your Online Marketing

    September 30, 2014

    In order to have a successful advertising campaign, it is extremely important that you know your target audience. Not only should you know your audience, you should know how to target them.Defining the target audience for your marketing can help you tailor content like social media posts, paid advertisements, photos and videos, as well as help you determine which marketing methods may be most beneficial to your business.  Targeting the right consumers can make your money spent in advertising go a lot further. In order to identify your ideal target audience you have to answer the 5 W’s: who, Read More
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