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OnCampus Pulse

Online Advertising

  • Creating Online and In-Store Moments that Matter to College Students

    April 27, 2018

    College students already live in an omnichannel shopping mindset. These young shoppers carry the expectation that seamless and consistent online and offline engagements are the norm across their purchasing journey. The goal of omnichannel marketing is to create one unified brand-to-consumer interaction across all channels. And with the college student demographic looking to spend almost $200 billion in the coming years, omnichannel should become more of a focus. Here are some ways to inspire college students through omnichannel marketing.   The social experience According to Me Read More
  • How Your Offline Marketing Can Help Your Online Marketing

    April 12, 2018

    Everything starts with a story and ends with a story. This common saying can be highly applicable to the world of college marketing. What happens in between these stories is what your customers want to purchase. The first story is told by the marketer, and the second, hopefully by a satisfied customer. The relationship between these two stories makes whatever you are selling unique and tells the strength between your online and offline efforts. Your online story can lead to an offline product, service or experience. One of the ways to strengthen your online marketing is to amplify offline prom Read More
  • Google’s Four Steps to Improve your Online Marketing Strategy

    January 23, 2018

    On January 11, Google’s manager of New Partner Development in North America, discussed the best practices for businesses looking to sharpen their online marketing presence. Whether the goal of the new year is improving your Google search ranking or increasing engagement, 2018 is the time to take your online business to the next level. During his seminar at AmericasMart Atlanta, Tucker detailed four important steps to success.   Think mobile first According to statistics by ComScore, 69% of a user’s average of media consumption is on a smartphone, and 80% of social media con Read More
  • 2017 Marketing Strategies

    January 10, 2017

    Now is the time of year where businesses should reflect on the marketing strategies of 2016. Additionally, businesses should understand and analyze what’s on the horizon in the New Year. Here are the most relevant marketing trends for 2017 that will help build, grow and sustain brands. Raise the bar of customer service One of the biggest challenges for marketers for this year, past years, and years to come is to stay calm, focused and knowledgeable about your customers. The key to identifying them, engaging them, making them purchase, having them stay loyal and recommend your brand t Read More
  • The Importance of Direct to Publisher Relationships

    December 22, 2016

    In today’s world, direct to publisher relationships in online advertising is an important key to guaranteeing quality ads with the assistance of experienced directors. However, the Internet allows businesses to invest in digital marketing campaigns without human assistance. This has a dangerous and dark side, with the prominence of online scams. US cybersecurity company WhiteOps recently uncovered the largest online advertising scam ever operating in Russia. The scam was making between $2.6 million and $5.2 million a day – almost four times more than what the New York Times earns from adve Read More
  • Marketing Trends to Look Forward to in 2017

    December 14, 2016

    Predicting marketing trends is a good way to connect with consumers in the hopes of persuading them to buy a product or service in the future. However, it can be difficult to find different and exciting ways to persuade college students to purchase a product. Over the years, marketers have taken advantage of the many channels to reach college student consumers. 2017 will bring new opportunities to review the marketing landscape and judge which ones are working for you. Here are six trends in marketing to look forward to in 2017:   Even more investment in mobile   Mobil Read More
  • Do College Students Notice Campus Media?

    September 1, 2016

    Advertising on campus is a promising way to get your brand out there to college students. According to a study we conducted here at OnCampus, college students surveyed reported that they engaged with campus media over 50% of the time. When creating an advertising campaign geared towards college students, it is important to analyze and compare the different types of campus media channels. On campus, there are many opportunities to advertise your brand or product through both online and offline. However, it is important to understand your target market’s perception of each different college ch Read More
  • Online Marketing Trends to Leverage

    July 11, 2016

    Online marketing is an important channel for businesses to use to spread their message to their consumers. 2016 statistics predict that digital advertisement spending will surpass TV advertisement spending, which is an important milestone that has been on the horizon for years. In order to remain on top, businesses must be aware and follow the latest trends within online marketing. Video advertisements are on the rise. Video used to be a secondary form of advertisement, but now it has evolved into a primary form of advertisement due to the emphasis on mobile. Most people, especia Read More
  • Myths about Millennial Shoppers

    October 21, 2015

    Are millennials are truly an unique breed of plugged-in networking-reliant consumers, or do they share at least some of the critical similarities with previous generations? To find the answer to this question, Accenture conducted a global market research on the shopping behaviors of over a thousand millennials. Here is the results they found and myths they debunked about millennials and their online purchasing habits. Myth #1: It’s all about online shopping. While they are certainly very savvy and often check online, the survey conducted discovered that many consumers prefer vi Read More
  • Where Did Everybody Go? TV Premiere Week Ratings Sag As Young Viewers Vamoose

    September 24, 2015

    TV viewership among college students has been declining for some time now, but it is now falling off a cliff.  The first two nights of the fall premier season saw a 20% decline in 18-24 viewership. OnCampus Advertising offers an alternative to TV, with innovative media strategies that reach the college students where they live and learn and the 18-24 demo.  Our multi-media approach ranges from campus-specific digital media, to OOH to campus, print advertising in college newspapers and promotional activities, all reaching students on campus. Excerpt from AdAge article (9/23/15): Read More
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