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OnCampus Pulse

Out-of-Home Advertising

  • Out of Home Advertising Boosts Market Share by a Third

    January 25, 2018

    Out of home advertising has seen growth for the seventh year in a row, proving it is an effective media channel to engage consumers. However, not all brands are willing to incorporate this media channel in their advertising campaigns. A new report by Rapport analyst Peter Field discovered that using out of home in advertising campaigns increases market share growth by 36%. The channel also boosts profit growth by 20% and attracts 15% more new customers compared to campaigns without out of home. The report, commissioned by Rapport and in association with the IPA, analyzed 147 case studies of ef Read More
  • Out of Home Advertising and its Digital Options

    March 24, 2017

    As advertising has evolved from newspapers and television ads to more focus on web and social media advertising, the digital wave is now in towards its full height of popularity. However, for out of home advertising solutions, these digital trends have provided a whole new set of tools to assist in providing customers with more personalized products. Before, out of home advertising provided a one-fits-all solution, regardless of market, demographic or age groups. However, in today’s age, outdoor advertising requires a more targeted, data-driven and responsive approach. According to the D Read More
  • Out of Home Advertising is Moving Towards a Digital Renaissance

    January 27, 2017

      Out of home advertising is everywhere you look. According to the Outdoor Advertising Association of America (OAAA), OOH traces back to obelisks in ancient Egypt, and includes circus posters and the infamous Coca Cola holiday campaigns in the early 20th century. Now, this channel is undergoing a digital makeover. “The physical world is becoming more and more connected, and as digital screens, mobile devices, free high-speed WiFi, proximity networks, and so on continue to become ubiquitous, your journey through the world will become more and more like a web browsing experience, wi Read More
  • Advantages of Out-of-Home Advertising

    October 25, 2016

    Is your brand looking to market your product or service to your consumers within five seconds of exposure? Look no further than out of home advertising. OOH advertising is extremely popular, especially with large companies. Your brand has the ability to make an impact on any passerby where your advertisement is located. Along with connecting with consumers in a short span of time, one billboard will connect with you with almost an entire college campus. Here are some advantages of out of home advertising: Its structure catches a large and diverse market Because OOH is so huge and eye catchin Read More
  • Do College Students Notice Campus Media?

    September 1, 2016

    Advertising on campus is a promising way to get your brand out there to college students. According to a study we conducted here at OnCampus, college students surveyed reported that they engaged with campus media over 50% of the time. When creating an advertising campaign geared towards college students, it is important to analyze and compare the different types of campus media channels. On campus, there are many opportunities to advertise your brand or product through both online and offline. However, it is important to understand your target market’s perception of each different college ch Read More
  • Outdoor Summer Marketing Strategies

    June 14, 2016

    In order to boost business this summer, it is important to implement a marketing strategy that has the ability to reach college students across a wide area. Your brand’s marketing strategy does not have to end after students’ last finals – in fact, in order to keep your brand in mind during the upcoming back to school months, it is wise to keep marketing strategies going during the summer. Here are a few different outdoor marketing strategy to increase awareness and engagement with your product over the summer months: Advertisements in student newspapers Although many stude Read More
  • How To Make Your Ads Relatable and Actionable

    January 22, 2015

    Ad content can be filled with a treasure map for gold, however if the content is not appealing to your audience on a personal level, your ad will be overlooked liked a dingy apple in a pile of red shiny perfection. Content must be relatable and actionable. Here are some tips to help you achieve this goal. Asses Your Current State Look at previous campaigns, posts, and blogs and see how they were received. What got the most attention and the best feedback? Investigate what works for your company and your audience in order to ensure a successful campaign. KISS (Keep It Sim Read More
  • Advantages of Outdoor Advertising

    October 28, 2014

    What form of advertising can be experienced 24 hours a day, seven days a week, is not surrounded by editorial, programming or photographs, and can be targeted to reach specific audiences by neighborhood? The right answer is Outdoor Advertising my friend. With outdoor advertising you gain immediate awareness from your customer and it is a constant reminder of your message throughout the day.  Put it simply like this, your ads and image can’t be turned-off, tuned-out or put aside. Consumers and commuters travel the same road every day – they are familiar with it. And with a huge Read More
  • How to Advertise on Campuses

    August 8, 2014

    Print – Advertising in campus newspapers is a classic way to reach college aged students. The majority of college campuses around the country have widely-read publications, with plenty of space for diverse and varied methods of advertising; including placing different print ads throughout the newspaper, or inserting pre-printed flyers and coupons into each paper. Online – Many college newspapers have begun publishing online as well. This allows for students past, present and future to stay up to date on what is happening on their campus. Placing banner ads on these websi Read More
  • Traditional Advertising Media Developing to Address the Younger Generation

    July 17, 2014

    The world is becoming more technologically advanced everyday which has forced advertisers to create new forms of media to reach their target consumers. In the past few years trends such as mobile marketing and online advertising have taken off. However, with this increase in technological based advertising, one has to wonder if more traditional forms of advertising such as out-of-home are still doing their job of drawing in the consumer or if they are now being glanced over. With the rise of the millennial generation, out-of-home advertising is beginning to become more technological Read More
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