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OnCampus Pulse

Out-of-Home Advertising

  • The Future of College Out of Home Advertising

    April 24, 2018

    Out of home advertising is a channel that can deliver high reach and relevance to college students as they go their separate ways for the summer. Once a traditional media outlet, the channel now has a bright, lucrative and effective future ahead of them. Here are some predictable trends about the future of out of home advertising. An IPA study conducted by Les Binet and Peter Field discusses how importance of reach and time spent with a medium are key drivers of effectiveness. Out of home continues to deliver over 90% reach and over three hours spent in its company every day, solidifying the c Read More
  • Out of Home Advertising Boosts Market Share by a Third

    January 25, 2018

    Out of home advertising has seen growth for the seventh year in a row, proving it is an effective media channel to engage consumers. However, not all brands are willing to incorporate this media channel in their advertising campaigns. A new report by Rapport analyst Peter Field discovered that using out of home in advertising campaigns increases market share growth by 36%. The channel also boosts profit growth by 20% and attracts 15% more new customers compared to campaigns without out of home. The report, commissioned by Rapport and in association with the IPA, analyzed 147 case studies of ef Read More
  • Don’t Miss Out on OOH for Your College Marketing Strategy

    September 13, 2017

    Does your brand incorporate out of home advertising into its college marketing strategy? If not, a significant amount of revenue and reach can be missed. According to a recent report by MAGNA Intelligence and Rapport, OOH advertising is a $29 billion market in the US, and is responsible for 6% of the $500 billion global advertising spend. OOH is also predicted to grow by 3-4% per year in the next five years, ultimately reaching $33 billion by 2021. OOH is the only traditional marketing medium that has been growing ad sales consistently over the last ten years and isn’t ready to stop n Read More
  • Out of Home Advertising and its Digital Options

    March 24, 2017

    As advertising has evolved from newspapers and television ads to more focus on web and social media advertising, the digital wave is now in towards its full height of popularity. However, for out of home advertising solutions, these digital trends have provided a whole new set of tools to assist in providing customers with more personalized products. Before, out of home advertising provided a one-fits-all solution, regardless of market, demographic or age groups. However, in today’s age, outdoor advertising requires a more targeted, data-driven and responsive approach. According to the D Read More
  • Out of Home Advertising is Moving Towards a Digital Renaissance

    January 27, 2017

      Out of home advertising is everywhere you look. According to the Outdoor Advertising Association of America (OAAA), OOH traces back to obelisks in ancient Egypt, and includes circus posters and the infamous Coca Cola holiday campaigns in the early 20th century. Now, this channel is undergoing a digital makeover. “The physical world is becoming more and more connected, and as digital screens, mobile devices, free high-speed WiFi, proximity networks, and so on continue to become ubiquitous, your journey through the world will become more and more like a web browsing experience, wi Read More
  • Advantages of Out-of-Home Advertising

    October 25, 2016

    Is your brand looking to market your product or service to your consumers within five seconds of exposure? Look no further than out of home advertising. OOH advertising is extremely popular, especially with large companies. Your brand has the ability to make an impact on any passerby where your advertisement is located. Along with connecting with consumers in a short span of time, one billboard will connect with you with almost an entire college campus. Here are some advantages of out of home advertising: Its structure catches a large and diverse market Because OOH is so huge and eye catchin Read More
  • Do College Students Notice Campus Media?

    September 1, 2016

    Advertising on campus is a promising way to get your brand out there to college students. According to a study we conducted here at OnCampus, college students surveyed reported that they engaged with campus media over 50% of the time. When creating an advertising campaign geared towards college students, it is important to analyze and compare the different types of campus media channels. On campus, there are many opportunities to advertise your brand or product through both online and offline. However, it is important to understand your target market’s perception of each different college ch Read More
  • Outdoor Summer Marketing Strategies

    June 14, 2016

    In order to boost business this summer, it is important to implement a marketing strategy that has the ability to reach college students across a wide area. Your brand’s marketing strategy does not have to end after students’ last finals – in fact, in order to keep your brand in mind during the upcoming back to school months, it is wise to keep marketing strategies going during the summer. Here are a few different outdoor marketing strategy to increase awareness and engagement with your product over the summer months: Advertisements in student newspapers Although many stude Read More
  • How To Make Your Ads Relatable and Actionable

    January 22, 2015

    Ad content can be filled with a treasure map for gold, however if the content is not appealing to your audience on a personal level, your ad will be overlooked liked a dingy apple in a pile of red shiny perfection. Content must be relatable and actionable. Here are some tips to help you achieve this goal. Asses Your Current State Look at previous campaigns, posts, and blogs and see how they were received. What got the most attention and the best feedback? Investigate what works for your company and your audience in order to ensure a successful campaign. KISS (Keep It Sim Read More
  • Advantages of Outdoor Advertising

    October 28, 2014

    What form of advertising can be experienced 24 hours a day, seven days a week, is not surrounded by editorial, programming or photographs, and can be targeted to reach specific audiences by neighborhood? The right answer is Outdoor Advertising my friend. With outdoor advertising you gain immediate awareness from your customer and it is a constant reminder of your message throughout the day.  Put it simply like this, your ads and image can’t be turned-off, tuned-out or put aside. Consumers and commuters travel the same road every day – they are familiar with it. And with a huge Read More
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