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OnCampus Pulse

Social Media Marketing

  • Traditional versus Digital Marketing Strategies

    February 3, 2017

    Nowadays there seems to be a battle between traditional marketing and digital marketing. Our economy runs on the art of persuading consumers to purchase a product or service. Recently, there has been a gradual transition to utilizing more digital strategies. However, this should not discredit the power of traditional advertising strategies – as both has their own respective strengths and weaknesses. Here are the pros of each advertising strategy to see which one best suits the route you want to take in advertising your brand. Traditional marketing Traditional marketing is a great too Read More
  • College Students and Mobile

    October 28, 2016

    If your brand isn’t on the mobile bandwagon, you may be quickly falling behind. Online advertising in the US has experienced consistent growth year after year, with a total of $10 billion more in 2015 than in 2014, according to Mary Meeker’s Internet Trends Report. In 2015 alone, $21 billion was spent just on mobile advertising. This advertising channel has demonstrated that it has the largest room for growth and success in the future, with other channels still popular, but slowly declining. Even if college consumers aren’t your critical customers, it is important to keep them in Read More
  • The Best Platforms to Connect with College Students

    September 8, 2016

    When marketing to college students, it is important to engage with them on their own turf. By engaging with them on their favorite platforms, your brand will be able to communicate with a larger amount of your target market on a deeper level. According to a survey we conducted at OnCampus Advertising, the preferred media formats of college students are social media and Internet music. Almost 77% and 58% of students spend over 2 hours a week on these platforms. About 17% of students spend over 10 hours a week on social media, and 20% spend more than 10 hours a week on Internet radio sites. N Read More
  • For Teens, Snapchat Is More Popular than Instagram

    April 15, 2016

    Snapchat is now teenagers’ app of choice, according to a recent survey by investment bank Piper Jaffrey. In fall 2015, 33% of 6,500 US teens surveyed said that they considered Instagram their top priority of mobile applications. Now, that number has decreased to 27%. Meanwhile, last year 19% of students said they considered Snapchat their most popular app, and today that number has increased to 28%, out beating Instagram. Twitter is continuing to decline in popularity, while Facebook is still high in the rankings.   Facebook recently attempted to mirror Snapchat’s feat Read More
  • How to Incentivize Loyalty Programs

    April 8, 2016

    With all of the social media and technology out there, the power to influence the popularity of products has shifted from the brand itself to the consumers. Customers have the power and choice to listen to what your brand is saying and want to keep buying your products. Many large-scale brands including Dunkin Donuts and Starbucks have incorporated a loyalty program into their marketing strategy to reward their most loyal customers and make sure they keep coming back for more. Here are some tips on how to get your loyalty program out there to your consumers: Talk about it online Read More
  • Entertainment is What Millennials Want From Brands

    November 13, 2015

    The best way to get through to millennials through social media is to entertain them, according to digital marketing and millennial-specialist agency Moosylvania, from Marketing Daily. Brands that provide either some sort of entertainment, build anticipation, or give any other have a higher chance of being shared on social media than those than just give news or information. “Having fun with consumers is what really works,” said Norty Cohen, Moosylvania’s CEO. After coming up with three years of research, they discovered that the brands Apple, Nike, Samsung, and Microsoft were Read More
  • Key Strategies to Boost Your Brand’s Social Media Marketing

    July 6, 2015

    Social media marketing strategies are important to help your business succeed in gaining and keeping loyal customers, and increasing traffic, exposure and sales. Here are some important strategies to give your brand a leg up on social media marketing. Don’t restrict posting content to set business hours. Millennials check their phones on average 43 times a day, according to a research conducted by aweb analytics company SDL. There definitely is not a certain set time that youths check their phones because their schedules vary due to classes and extracurriculars. Make sure your bran Read More
  • What Millennials Want in a Brand

    June 10, 2015

    The millennial generation is focused on themselves – and believe the brands they choose to associate with define them as a person. They crave showcasing their best version of themselves online and through social media, find comfort in getting likes through double-tapping pictures and engage with others through the click of a follow button. Millennials are constantly asking “what does this brand say about me?” They are looking for brands that enable them to become something larger than themselves. In order to introduce your brand to millennial generation, dedicate time to shape your bra Read More
  • 10 Rules For Social Media Marketing

    March 24, 2015

    The power of social media marketing is at an all time high, especially within the millennial generation. Its accessibility, friendliness, and omnipresence make social media a vital platform for marketing in 2015. Social media marketing differs from out of home advertising and print. Here are 10 rules to help you master the art.   The Rule of Listening – Social media marketing success requires more listening and less talking. Study your target audience and their online content. Join discussions and learn what they are interested in. The Rule of Focus – Specialize and Read More
  • Engaging College Students

    February 5, 2015

    There is no doubt in anyone’s mind that Generation Y is considered to be a vital demographic by almost every brand. In 2014, millennials started to have the most purchasing power that they ever had. In order for brands to keep up and remain relevant, they must maintain millennial interest through strategic campaigns and new innovations within a variety of mediums. The social aspect of millennial advertising seems to be one of the most important. Here are some tips on how to successfully incorporate the social aspect into your campaign. Social Media Paradigm Shift With our techn Read More
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