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OnCampus Pulse

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  • Last-Minute Holiday Shopping Strategies

    December 14, 2017

    The holiday season is in full swing, with many students either studying for finals or packing up to head home. However, for marketers, there is still time to advertise as college students rush to finish last-minute gifting. With nine out of ten busiest shopping days being in December, this is the prime time to keep marketing strong and at the forefront of your brand. Last-minute shoppers are a huge demographic, especially within college students. Here are some ideas to attract last-minute shoppers in the height of the holiday season.   Discounts and free shipping Follow in the Read More
  • Prepare Your Business for the Upcoming Holiday Season

    November 8, 2017

    No matter what product or service is being offered to the college student market, your brand is likely already have started to think about the approaching holiday season. Even if your brand does not offer the traditional “gift-able” item, you should not discount this season of increased spending. When building a strategy, it is important to push efforts to communicate marketing to consumers. The 2016 holiday season revealed that holiday consumer spending had gone up in comparison to previous years. Here are some ways to capitalize and prepare for this year’s holiday season. Focus on Read More
  • What Your Brand Needs to Know about Hispanic College Students

    August 18, 2017

    It is no secret that college students are one of the most diverse generations in the US. Of the 75 million, over 42% are multicultural. 24 million identify themselves as Hispanic, comprising half of the total US population, according to Viant. Their study takes a look into the insights for marketers to understand this fastest growing segment. The power of Hispanic women Latina women are quickly becoming the new majority customer for retail, as their purchasing power is up to $3.3 billion. They average spending $1,998 on apparel and service purchases per year, in comparison to $1,569 for Read More
  • College Students and their Financial Vices

    July 19, 2017

    Country wide, education costs and student spending are at an all time high. College tuition is a huge cost and most students have to adjust to living on a tight budget. College students are also stereotyped to be “broke” – but this does not mean they aren’t spending money. This demographic is adopting some spendy habits, according to new data by Bankrate. Additionally, according to a report by Charles Schwab, college students are more likely to spend money on comforts and conveniences like pricey lattes, Ubers, and trendy restaurants to buy the latest food and drinks. Sixty percent of Read More
  • Turning College Students into Customers

    June 21, 2017

    No one college student is similar to the next, and this diverse demographic is predicted to spend $800 billion annually starting in 2017, and $10 trillion in their lifetime. College students vary in life stages, lifestyles and preferences. Learning how to reach and obtain this demographic as loyal customers is important for every brand, as this demographic is the one changing the face of marketing. Here are five steps to success in targeting college students:   Recognize the diversity College students are not just ethnically and racially diverse; they also vary in their technol Read More
  • How Fast Food is Keeping Up with College Students

    March 14, 2017

    College students are changing the way fast food industries introduce new food products. According to an article by Y Pulse, they are changing their strategy to stay relevant with the trendy young consumer. Fast food is an industry that doesn’t get a lot of love from college students, as they are in search of healthier and more natural options like Chipotle, Shake Shack and Five Guys. Although college students are interested in eating healthier, they still have cravings for fast food. Meanwhile, the big brands behind fast food are staying relevant to this market while continuing to serve all Read More
  • Understanding Multicultural College Students

    February 21, 2017

    Multicultural college students are a great sub-market to target if your brand is looking to target bold trendsetters who are unapologetic, resilient and risk-takers. The Buzz Marketing Group performed a study of multi-cultural college students to gain more insight on what they want, where they want it and when they want it. Multicultural college students are knowledgeable and attuned to the latest and buzzed about products, and want brands to understand what they are asking from them.  According to CEO and Buzz Marketing Group founder Tina Wells, “When it comes to loyalty, multicultural mil Read More
  • 10 Luxury Brands Millennials Want to Own the Most

    February 15, 2017

    Young shoppers today are now shifting to a different version of luxury. Luxury brands are facing a challenge with these consumers, who do not think high-end brands are necessarily cool due to its high price tag. Millennials also value traveling and other intangible experiences over expensive jewelry, clothing and bags. Flaunting expensive clothing is also unappealing for this demographic. According to MediaPost’s most recent survey, 81% of 13-34 year olds think “showing off expensive things you bought on social media is not cool.” However, last year luxury brands began to make changes in Read More
  • Why Millennials Love Athleisure Brands

    August 26, 2016

     Millennials are flocking to brands like Nike, Under Armour and Lululemon for one reason: they are tricky customers. They prefer spending money on experiences rather than tangible products and are picky about the clothing they buy in general. Consumers tend to buy athleisure products over traditional clothing because athleisure clothing promotes a certain lifestyle and a wide range of activities. However, with the large range of athleisure brands in the market – which ones reign on top? Jeff Fromm, a consultant from the research company FutureCast, believes Lululemon, Nike and Un Read More
  • Trends Marketers Should Know About Millenials

    August 17, 2016

    Millennials have captured the minds and hearts of marketers everywhere. This is due to the fact that they are extremely different from previous generations, which means that they require a unique marketing approach. Over 10,000 millennials turn 21 in the US alone every day, which means that more and more consumers are fully entering the job and consumer market. It is important for marketers to comprehend the millennial mindset in order to learn how to advertise to them more efficiently. Here are some five general trends that are applicable to most millennials: Millennials: More than a Generat Read More
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