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OnCampus Pulse

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  • The Biggest Advantages of College Social Influencer Marketing

    June 25, 2018

    One of the most effective ways to reach college students is through the use of social influencers, as no one is more well-versed in social media than college students. Social influencers promote a product or brand by making a post directly on their social media page, thereby reaching all of their followers. While they can exist on any social media platform, they are most common on Instagram, benefitting from its focus on photo and video content. Here are some of the biggest benefits of marketing with social influencers. Less Pushy Influencers offer a far more organic way to reach people than Read More
  • Drive Sales from College Students with these Summer Marketing Strategies

    June 12, 2018

    Summer can be a challenging season for businesses looking to target college students due to summer break. It usually means a slow down in sales from college campuses emptying out for vacation, which can cause some frustration. Here are a few ways to overcome the summer slump and get more from your summer marketing strategy.   Switch it up from last year Work with what you have and determine what worked and what didn’t. Focus on aspects like customer engagement, follow through and brand recall after events and sponsorship opportunities, and general customer feelings. If you ar Read More
  • Summer Marketing Strategies to Engage College Students All Summer Long

    May 18, 2018

    With the Memorial holiday quickly approaching, it is time for your business to begin implementation for specific marketing strategies to take you into the summer months. Here are some ideas on how to engage with college students on and off campus during summer break. Cool your customers off With the hotter months approaching quickly, students will be looking for any excuse to cool off. Hand out ice pops or bottled water with flyers about your business in populated areas such as on campus, a park, shopping center or boardwalk. You will not only provide relief, but also spread awareness Read More
  • Spring Clean Your College Marketing Strategy

    April 3, 2018

    It is spring cleaning time, which means brands are taking a look at their proverbial marketing closet and getting rid of the outdated and unsuccessful things that just don’t work for them anymore. Here are a few strategies to tidy up your marketing this year and prevent a huge mess.   Trending hashtags or topics everyone is talking about Getting in on the latest buzz or hot topic, especially when targeting college students, can be tempting. However, it is important to proceed with caution when it comes to certain topics. There can be a certain gap of when something works and Read More
  • Four Reasons to Start a College Mobile Marketing Campaign Today

    March 29, 2018

    Mobile marketing is a booming media channel that is growing like never before. Mobile marketing makes it effortless for marketers to offer better service to the college student market. Today’s college student has at least one mobile device besides their personal laptop and/or tablet, and 70% access the internet through them. The number of smartphones and tablets owned are still growing. In fact, 1.54 billion smartphones were sold worldwide in 2017. As mobile takes off, it is paving the way for the success of college mobile marketing strategies.   Student shoppers use mobile more Read More
  • The Benefits of College Newspaper Advertising

    March 26, 2018

    Business owners looking to market to college students to help brand recognition, product sales, repeat business, and brand loyalty. Although the advancements of digital marketing can be advantageous, local college advertising efforts offer many benefits that make investments worthwhile. Here are some benefits of college newspaper advertising.   Proactive audience College newspaper readers often actively read and look to pages that offer deals and coupons. Placing your ad in a newspaper doesn’t guarantee readers will notice it, but certain readers actively looking for deals is Read More
  • Market your Brand by Targeting Male College Students

    March 6, 2018

    What is the best way to build loyalty and influence the college generation? Engaging young men. According to MediaPost, college aged males are 50% more likely than women to drive brand conversations, and in more than a few select categories. They are emerging as key influencers from sports to auto to travel and more. Additionally, young men are more influential in several categories that women usually dominated, breaking away from gender stereotypes.   Male college students have 12 brand conversations a day – 20% more than their female peers More young men qualified as key infl Read More
  • Make Your College Email Marketing Stand Out in the Inbox

    March 1, 2018

    Email marketing to college students should be considered for every college marketing campaign. Marketers are fortunate to have access to endless data that allows them to understand their consumers on a more personal level. Segmentation is a great strategy to refine messaging and hone in on specific target audiences within the wide sector of college students. How a company chooses to segment their college audience can depend on the brand’s overall mission and goals. Here are some tips to have your email marketing message stand out in the inbox:   Set the tone The tone of y Read More
  • Target College Students on Spring Break with Experiential Marketing

    February 20, 2018

    Although spring break has a huge partying stereotype, this “holiday” is a huge opportunity for marketers to connect with college students and remain relevant to this audience. In 2009, college students were responsible for over $175 billion a year for consumer spending. Almost ten years later, this number has most likely amplified and continued to grow as a source of purchasing power. Spring break is the perfect time to target a large group of students since they gather in groups to take a trip. It may seem like only the biggest brands can capture this major opportunity. However, spring Read More
  • Email Marketing Lessons from the Big Brands: Part 2

    February 5, 2018

    We can all learn something from big name brands when it comes to email marketing. According to the Radicati Group, 269 billion emails are sent every day, and projected to increase by 19% over the next three years. Here are the final three valuable lessons we can learn from big brands about email marketing. For more email marketing lessons, click here. Kenneth Cole: Send them gentle reminders Consumers aren’t fond of being sold to, but they love to buy things. Retargeting ads constantly follow users around when they see something they like, but don’t buy it.  Sometimes it can b Read More
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