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OnCampus Pulse

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  • Convincing Consumers to Buy Through Mobile Marketing

    June 23, 2017

    Marketing used to live within the four walls of a store and was limited to promotions. The move towards digital shopping is becoming more and more of a trend. Technology-enhanced shopping behavior justifies that 70% of shoppers use their smartphones to shop before purchasing in-store at least once over the past year, according to a Bain & Company study. The Amazon Effect revealed to marketers that consumers were price-matching by scanning barcodes or searching online for a cheaper price. Investment in mobile solutions creates a positive experience for consumers and supports their behaviors Read More
  • Turning College Students into Customers

    June 21, 2017

    No one college student is similar to the next, and this diverse demographic is predicted to spend $800 billion annually starting in 2017, and $10 trillion in their lifetime. College students vary in life stages, lifestyles and preferences. Learning how to reach and obtain this demographic as loyal customers is important for every brand, as this demographic is the one changing the face of marketing. Here are five steps to success in targeting college students:   Recognize the diversity College students are not just ethnically and racially diverse; they also vary in their technol Read More
  • College Students: Driving Brands to Practice Socially Responsible Marketing

    March 22, 2017

    It is no secret that college students are a very lucrative target for businesses. They are constantly surrounded with brands messaging to them and attempting to grab their attention. A rising trend for all college students is the preference of purchasing from brands that follow social responsibility and give back to the community. Therefore, it is imperative for companies to understand and act upon the expectations of this consumer group to enact socially responsible marketing. Pro-social messaging, sustainable emphasis on manufacturing methods and ethical business standards are some of the ma Read More
  • How Fast Food is Keeping Up with College Students

    March 14, 2017

    College students are changing the way fast food industries introduce new food products. According to an article by Y Pulse, they are changing their strategy to stay relevant with the trendy young consumer. Fast food is an industry that doesn’t get a lot of love from college students, as they are in search of healthier and more natural options like Chipotle, Shake Shack and Five Guys. Although college students are interested in eating healthier, they still have cravings for fast food. Meanwhile, the big brands behind fast food are staying relevant to this market while continuing to serve all Read More
  • Email Marketing is Set to Grow in 2017

    March 1, 2017

    Email marketing is still a profitable marketing channel, according to a new Email on Acid study. The channel will continue to grow in revenue for 2017, suggesting that marketers and developers will spend more money on email marketing for the rest of the year. According to MediaPost, Email on Acid surveyed 3,000 individuals who work in the email industry, including marketers and developers, on their email marketing programs for 2017. Seventy-four percent of respondents planned on dedicating more of their time on their email programs for the year, while 87% planned to invest more money in their Read More
  • Understanding Multicultural College Students

    February 21, 2017

    Multicultural college students are a great sub-market to target if your brand is looking to target bold trendsetters who are unapologetic, resilient and risk-takers. The Buzz Marketing Group performed a study of multi-cultural college students to gain more insight on what they want, where they want it and when they want it. Multicultural college students are knowledgeable and attuned to the latest and buzzed about products, and want brands to understand what they are asking from them.  According to CEO and Buzz Marketing Group founder Tina Wells, “When it comes to loyalty, multicultural mil Read More
  • 10 Luxury Brands Millennials Want to Own the Most

    February 15, 2017

    Young shoppers today are now shifting to a different version of luxury. Luxury brands are facing a challenge with these consumers, who do not think high-end brands are necessarily cool due to its high price tag. Millennials also value traveling and other intangible experiences over expensive jewelry, clothing and bags. Flaunting expensive clothing is also unappealing for this demographic. According to MediaPost’s most recent survey, 81% of 13-34 year olds think “showing off expensive things you bought on social media is not cool.” However, last year luxury brands began to make changes in Read More
  • Why Millennials Love Athleisure Brands

    August 26, 2016

     Millennials are flocking to brands like Nike, Under Armour and Lululemon for one reason: they are tricky customers. They prefer spending money on experiences rather than tangible products and are picky about the clothing they buy in general. Consumers tend to buy athleisure products over traditional clothing because athleisure clothing promotes a certain lifestyle and a wide range of activities. However, with the large range of athleisure brands in the market – which ones reign on top? Jeff Fromm, a consultant from the research company FutureCast, believes Lululemon, Nike and Un Read More
  • Trends Marketers Should Know About Millenials

    August 17, 2016

    Millennials have captured the minds and hearts of marketers everywhere. This is due to the fact that they are extremely different from previous generations, which means that they require a unique marketing approach. Over 10,000 millennials turn 21 in the US alone every day, which means that more and more consumers are fully entering the job and consumer market. It is important for marketers to comprehend the millennial mindset in order to learn how to advertise to them more efficiently. Here are some five general trends that are applicable to most millennials: Millennials: More than a Generat Read More
  • Important Marketing Lessons from Beyonce

    May 6, 2016

    Beyonce has gotten everyone in the world talking about Lemonade – and not the refreshing summer drink, but her latest album (and film) drop. She has truly created a brand for herself – and earned millions of fans by marketing her music and her attitude to the fullest. Here are a few tips to keep in mind for your brand to enjoy Beyonce status in your industry. Integrate multiple channels to increase consumer experience. Although Beyonce was not the first to introduce a visual album, Lemonade intersects film and music. As such, her fans gathered a much fuller experience from wa Read More
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