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OnCampus Pulse

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  • College Students: Driving Brands to Practice Socially Responsible Marketing

    March 22, 2017

    It is no secret that college students are a very lucrative target for businesses. They are constantly surrounded with brands messaging to them and attempting to grab their attention. A rising trend for all college students is the preference of purchasing from brands that follow social responsibility and give back to the community. Therefore, it is imperative for companies to understand and act upon the expectations of this consumer group to enact socially responsible marketing. Pro-social messaging, sustainable emphasis on manufacturing methods and ethical business standards are some of the ma Read More
  • How Fast Food is Keeping Up with College Students

    March 14, 2017

    College students are changing the way fast food industries introduce new food products. According to an article by Y Pulse, they are changing their strategy to stay relevant with the trendy young consumer. Fast food is an industry that doesn’t get a lot of love from college students, as they are in search of healthier and more natural options like Chipotle, Shake Shack and Five Guys. Although college students are interested in eating healthier, they still have cravings for fast food. Meanwhile, the big brands behind fast food are staying relevant to this market while continuing to serve all Read More
  • Email Marketing is Set to Grow in 2017

    March 1, 2017

    Email marketing is still a profitable marketing channel, according to a new Email on Acid study. The channel will continue to grow in revenue for 2017, suggesting that marketers and developers will spend more money on email marketing for the rest of the year. According to MediaPost, Email on Acid surveyed 3,000 individuals who work in the email industry, including marketers and developers, on their email marketing programs for 2017. Seventy-four percent of respondents planned on dedicating more of their time on their email programs for the year, while 87% planned to invest more money in their Read More
  • Understanding Multicultural College Students

    February 21, 2017

    Multicultural college students are a great sub-market to target if your brand is looking to target bold trendsetters who are unapologetic, resilient and risk-takers. The Buzz Marketing Group performed a study of multi-cultural college students to gain more insight on what they want, where they want it and when they want it. Multicultural college students are knowledgeable and attuned to the latest and buzzed about products, and want brands to understand what they are asking from them.  According to CEO and Buzz Marketing Group founder Tina Wells, “When it comes to loyalty, multicultural mil Read More
  • 10 Luxury Brands Millennials Want to Own the Most

    February 15, 2017

    Young shoppers today are now shifting to a different version of luxury. Luxury brands are facing a challenge with these consumers, who do not think high-end brands are necessarily cool due to its high price tag. Millennials also value traveling and other intangible experiences over expensive jewelry, clothing and bags. Flaunting expensive clothing is also unappealing for this demographic. According to MediaPost’s most recent survey, 81% of 13-34 year olds think “showing off expensive things you bought on social media is not cool.” However, last year luxury brands began to make changes in Read More
  • Out of Home Advertising is Moving Towards a Digital Renaissance

    January 27, 2017

      Out of home advertising is everywhere you look. When sports teams want to sell more tickets, celebrate pivotal moments during the game, or thank die-hard fans, they turn to digital billboards. Out of home advertising play an important role in marketing because it is able to change its messaging to accommodate to different brands’ needs. According to the Outdoor Advertising Association of America (OAAA), OOH traces back to obelisks in ancient Egypt, and includes circus posters and the infamous Coca Cola holiday campaigns in the early 20th century. Now, this channel is undergoing a d Read More
  • Why Millennials Love Athleisure Brands

    August 26, 2016

     Millennials are flocking to brands like Nike, Under Armour and Lululemon for one reason: they are tricky customers. They prefer spending money on experiences rather than tangible products and are picky about the clothing they buy in general. Consumers tend to buy athleisure products over traditional clothing because athleisure clothing promotes a certain lifestyle and a wide range of activities. However, with the large range of athleisure brands in the market – which ones reign on top? Jeff Fromm, a consultant from the research company FutureCast, believes Lululemon, Nike and Un Read More
  • Trends Marketers Should Know About Millenials

    August 17, 2016

    Millennials have captured the minds and hearts of marketers everywhere. This is due to the fact that they are extremely different from previous generations, which means that they require a unique marketing approach. Over 10,000 millennials turn 21 in the US alone every day, which means that more and more consumers are fully entering the job and consumer market. It is important for marketers to comprehend the millennial mindset in order to learn how to advertise to them more efficiently. Here are some five general trends that are applicable to most millennials: Millennials: More than a Generat Read More
  • Important Marketing Lessons from Beyonce

    May 6, 2016

    Beyonce has gotten everyone in the world talking about Lemonade – and not the refreshing summer drink, but her latest album (and film) drop. She has truly created a brand for herself – and earned millions of fans by marketing her music and her attitude to the fullest. Here are a few tips to keep in mind for your brand to enjoy Beyonce status in your industry. Integrate multiple channels to increase consumer experience. Although Beyonce was not the first to introduce a visual album, Lemonade intersects film and music. As such, her fans gathered a much fuller experience from wa Read More
  • Spring Break Marketing to College Students

    March 8, 2016

    There is one thing that gets college students through classes in the winter – spring break. It is a week where students from all years, majors and schools meet up at a few popular warm destinations and celebrate a week without class or responsibilities. Over the years, media outlets have hyped up the concept of the spring break experience so much that it can often be considered a national holiday in college students’ eyes – making it one of the most anticipated events of the year. Every year, businesses scramble to obtain a piece of the $208 billion yearly market. Destinations, parties a Read More
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