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OnCampus Pulse

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  • Target College Students on Spring Break with Experiential Marketing

    February 20, 2018

    Although spring break has a huge partying stereotype, this “holiday” is a huge opportunity for marketers to connect with college students and remain relevant to this audience. In 2009, college students were responsible for over $175 billion a year for consumer spending. Almost ten years later, this number has most likely amplified and continued to grow as a source of purchasing power. Spring break is the perfect time to target a large group of students since they gather in groups to take a trip. It may seem like only the biggest brands can capture this major opportunity. However, spring Read More
  • Email Marketing Lessons from the Big Brands: Part 2

    February 5, 2018

    We can all learn something from big name brands when it comes to email marketing. According to the Radicati Group, 269 billion emails are sent every day, and projected to increase by 19% over the next three years. Here are the final three valuable lessons we can learn from big brands about email marketing. For more email marketing lessons, click here. Kenneth Cole: Send them gentle reminders Consumers aren’t fond of being sold to, but they love to buy things. Retargeting ads constantly follow users around when they see something they like, but don’t buy it.  Sometimes it can b Read More
  • Mobile Marketing Trends that Will Rule 2018

    January 11, 2018

    The message for businesses this year is to go mobile or go home. 2018 will be the year to focus on the rising growth of consumers who use smartphones and tablets as their first – and sometimes only – device. According to Google, over half of search queries globally are from mobile devices. The category with the highest percent of mobile search is food and beverage at 72 percent. Following the food industry is health, sports, news, lifestyle and retail industries. Here are nine of the mobile marketing trends to keep in mind for College Marketing in 2018.   Progressive web apps Read More
  • Last-Minute Holiday Shopping Strategies

    December 14, 2017

    The holiday season is in full swing, with many students either studying for finals or packing up to head home. However, for marketers, there is still time to advertise as college students rush to finish last-minute gifting. With nine out of ten busiest shopping days being in December, this is the prime time to keep marketing strong and at the forefront of your brand. Last-minute shoppers are a huge demographic, especially within college students. Here are some ideas to attract last-minute shoppers in the height of the holiday season.   Discounts and free shipping Follow in the Read More
  • Prepare Your Business for the Upcoming Holiday Season

    November 8, 2017

    No matter what product or service is being offered to the college student market, your brand is likely already have started to think about the approaching holiday season. Even if your brand does not offer the traditional “gift-able” item, you should not discount this season of increased spending. When building a strategy, it is important to push efforts to communicate marketing to consumers. The 2016 holiday season revealed that holiday consumer spending had gone up in comparison to previous years. Here are some ways to capitalize and prepare for this year’s holiday season. Focus on Read More
  • Engage College Students through Event Marketing

    November 6, 2017

    College students are spending their money in different ways in comparison to previous generations. Studies consistently express that college students prefer buying experiences over purchasing tangible objects. They enjoy collecting memories and sharing them with their peers over social media. Concerts, traveling, musicals and other exhibitions are just a few events that college students enjoy spending money on, and will go out of their way to promote them. Experiential and event marketing allows consumers to engage with products or services, develop connections, foster memories and ultimately Read More
  • Three Areas Mobile Marketers Should Focus on Before the Holidays

    October 26, 2017

    As midterm season is in full swing, marketers targeting college students are turning their attention to advertising campaigns for the holiday season. Advancing mobile technology and shifts in consumer behavior should be factored into any marketing strategy to attract college students. Here are three areas marketers should focus their attention on to get a head start:   Consumers are starting to buy earlier in the holiday season If your company hasn’t started thinking about holiday programs, you are already behind. According to the National Retail Federation, consumers are thi Read More
  • College Marketing: The In-Store Experience

    September 21, 2017

    The stereotypes of college students always glued to their phones is one that has permeated most of the marketing world. Most brands think college students simply just don’t appreciate the in-store experience, which is reinforced by declining retail sales year after year. However, it is interesting to discover that college students actually enjoy and prefer shopping in store. There are three important aspects that brands must pay attention to in order to speak to college students, and they are value, getting a deal and the in-store experience. Value. This seems like an obvious aspect to ke Read More
  • Don’t Miss Out on OOH for Your College Marketing Strategy

    September 13, 2017

    Does your brand incorporate out of home advertising into its college marketing strategy? If not, a significant amount of revenue and reach can be missed. According to a recent report by MAGNA Intelligence and Rapport, OOH advertising is a $29 billion market in the US, and is responsible for 6% of the $500 billion global advertising spend. OOH is also predicted to grow by 3-4% per year in the next five years, ultimately reaching $33 billion by 2021. OOH is the only traditional marketing medium that has been growing ad sales consistently over the last ten years and isn’t ready to stop n Read More
  • Mistakes to Stay Away from in College Marketing

    September 7, 2017

    Adopting a college marketing strategy for any brand is a tried and true method to obtain some of their lucrative share of wallet. According to RetailLeader, this generation has a spending power of over $200 billion annually. Numbers this high certainly verify the attractiveness of this market, however, not everyone is successful in capturing this audience. The majority of the college student generation has grown up in a world constantly filled with flashy advertisements, with many now just five inches away from their faces with the popularity of mobile. According to Content Science Review, Read More
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