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OnCampus Pulse

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  • Prepare Your Business for the Upcoming Holiday Season

    November 8, 2017

    No matter what product or service is being offered to the college student market, your brand is likely already have started to think about the approaching holiday season. Even if your brand does not offer the traditional “gift-able” item, you should not discount this season of increased spending. When building a strategy, it is important to push efforts to communicate marketing to consumers. The 2016 holiday season revealed that holiday consumer spending had gone up in comparison to previous years. Here are some ways to capitalize and prepare for this year’s holiday season. Focus on Read More
  • Engage College Students through Event Marketing

    November 6, 2017

    College students are spending their money in different ways in comparison to previous generations. Studies consistently express that college students prefer buying experiences over purchasing tangible objects. They enjoy collecting memories and sharing them with their peers over social media. Concerts, traveling, musicals and other exhibitions are just a few events that college students enjoy spending money on, and will go out of their way to promote them. Experiential and event marketing allows consumers to engage with products or services, develop connections, foster memories and ultimately Read More
  • Three Areas Mobile Marketers Should Focus on Before the Holidays

    October 26, 2017

    As midterm season is in full swing, marketers targeting college students are turning their attention to advertising campaigns for the holiday season. Advancing mobile technology and shifts in consumer behavior should be factored into any marketing strategy to attract college students. Here are three areas marketers should focus their attention on to get a head start:   Consumers are starting to buy earlier in the holiday season If your company hasn’t started thinking about holiday programs, you are already behind. According to the National Retail Federation, consumers are thi Read More
  • College Marketing: The In-Store Experience

    September 21, 2017

    The stereotypes of college students always glued to their phones is one that has permeated most of the marketing world. Most brands think college students simply just don’t appreciate the in-store experience, which is reinforced by declining retail sales year after year. However, it is interesting to discover that college students actually enjoy and prefer shopping in store. There are three important aspects that brands must pay attention to in order to speak to college students, and they are value, getting a deal and the in-store experience. Value. This seems like an obvious aspect to ke Read More
  • Don’t Miss Out on OOH for Your College Marketing Strategy

    September 13, 2017

    Does your brand incorporate out of home advertising into its college marketing strategy? If not, a significant amount of revenue and reach can be missed. According to a recent report by MAGNA Intelligence and Rapport, OOH advertising is a $29 billion market in the US, and is responsible for 6% of the $500 billion global advertising spend. OOH is also predicted to grow by 3-4% per year in the next five years, ultimately reaching $33 billion by 2021. OOH is the only traditional marketing medium that has been growing ad sales consistently over the last ten years and isn’t ready to stop n Read More
  • Mistakes to Stay Away from in College Marketing

    September 7, 2017

    Adopting a college marketing strategy for any brand is a tried and true method to obtain some of their lucrative share of wallet. According to RetailLeader, this generation has a spending power of over $200 billion annually. Numbers this high certainly verify the attractiveness of this market, however, not everyone is successful in capturing this audience. The majority of the college student generation has grown up in a world constantly filled with flashy advertisements, with many now just five inches away from their faces with the popularity of mobile. According to Content Science Review, Read More
  • What Your Brand Needs to Know about Hispanic College Students

    August 18, 2017

    It is no secret that college students are one of the most diverse generations in the US. Of the 75 million, over 42% are multicultural. 24 million identify themselves as Hispanic, comprising half of the total US population, according to Viant. Their study takes a look into the insights for marketers to understand this fastest growing segment. The power of Hispanic women Latina women are quickly becoming the new majority customer for retail, as their purchasing power is up to $3.3 billion. They average spending $1,998 on apparel and service purchases per year, in comparison to $1,569 for Read More
  • How Luxury Brands Can Take Advantage of the Back to School Market

    August 17, 2017

    As students are getting ready to move back to campus, rising consumer confidence has become a trending market. There is a huge spending potential for the back to school market, however, most luxury brands have not been focusing their efforts towards this audience. “There are two main drivers of this trend: the growth of ecommerce and the on-trend influencer marketing space,” says Naomi Davidowitz, Chief Customer officer at Crowdtap. “Both have converged at the right time for back-to-school shoppers. Parents and empowered kids are consuming content and are influenced at all hours of th Read More
  • Optimize Marketing Strategies This Back to School Season

    August 2, 2017

    August is here, which means back to school season is starting to gain momentum. Today, thousands of parents and students are researching the Internet for the best deals on the latest shoes, fashion, dorm furnishings, devices and more. Back-to-school is an extremely important season, as it generates 17% of annual retail sales – a $75.8 billion retail opportunity in 2016. In order to stay ahead of your competitors, here are some online marketing tips that will boost effectiveness in the back to school season rush.   Understand what shoppers are looking for Your first order of b Read More
  • Consumer Shopping Trends: Back to School 2017

    July 21, 2017

    With Fourth of July festivities almost over, it’s time for marketers, parents and students to set their attention on back to school. The consumer trends for this year’s BTS season are in, according to a survey by BrandingBrand.com. Here are some of the key findings.   3 in 4 plan to spend the same or more as last year. Only 22% of shoppers are interesting in spending more than they did last year, with 53% are confident they will spend around the same. 1 in 4 are interested in spending less in comparison to last year.   Online and mobile are becoming popular channel Read More
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