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OnCampus Pulse

Youth Marketing Strategies

  • Marketing to the College Students on their Summer Travels

    May 9, 2017

    With the spring semester coming to an end, college students are prepping for their summer vacation travels. College students have more opportunities to travel, with a whole summer free of classes and the opportunity to study abroad. Seventy-five percent of college students want to travel as much as possible – it is a big priority as students’ value experiences more than tangible items. How can marketers reach students that are traveling anywhere? Effective channels Facebook and other social media channels are effective at ensuring authenticity and building trust. College students wan Read More
  • Trust and Engagement Drive Purchase Behavior for College Students

    April 28, 2017

    Authenticity and transparency are important key words when discussing on how brands should connect with college audiences. What is a brand to do in today’s competitive environment that has shaped the expectations to consistently search for authenticity, transparency, and brands that really connect and understand them? Here are some four elements of your strategy to drive purchase behavior and ultimately brand loyalty for college students: Humanize your brand Have a relatable story with clear and consistent messaging. Spend time cultivating this story – not as a marketing narrative Read More
  • College Student Shopping Trends Your Brand Should Not Ignore

    April 25, 2017

    The ideal retail experience for college students is changing and is no longer a giant superstore full of endless product options. College students value simplicity, quality and authenticity, according to the 10 Trends Millennial Retail report from Kelton. Here are four shopping trends popular with college students and how your business can take advantage of them. Focus on quality, not price Less is more for college students, as many are rejecting mass consumption and the waste it brings about. Instead, they are focusing on purchasing fewer but higher-quality products. The essential pro Read More
  • Mistakes to Avoid When Marketing to College Students

    April 21, 2017

    College students are extremely connected in this digital age as almost half are online for over 10 hours per day. Given these statistics, it should make sense that companies would want to point their efforts advertising online. A recent prediction by eMarketer says that this year, more money will be spent on digital marketing than any other form of advertisement, including television. However, it is important to avoid making the following mistakes that have the potential to damage your brand’s potential to attract this lucrative market. Mistake #1: Making Outdated or Irrelevant References Read More
  • Summer Marketing Strategies: Boost Business When Class Isn’t In Session

    April 14, 2017

    With the end of the spring semester approaching and college students are buckling down for finals, it is time for businesses to put their summer marketing strategies into gear. As the seasons are changing, students get ready for summer by going their separate ways – whether it be going away on vacation, traveling back home, or even staying on campus for summer classes. Businesses should not be put off by student exodus from campus and see it as a lower season for sales and revenue. Here are some marketing tips to heat up your summer marketing strategy. Implement mobile With students Read More
  • Marketing Your Startup to College Students

    March 29, 2017

    College students are a desired group of consumers that have unbreakable loyalties to brands they know and trust. However, this is not to be dissuaded that they cannot be convinced to try new brands. If a business has the opportunity to connect with college students and tell them their story, they can establish consumer relationships that will last long after graduation. How does a startup compete with the many big name brands out in the marketing space? Here are some tips to get your startup on college students’ radar. Make a video Websites such as Netflix and YouTube are commonly fr Read More
  • Marketing to Multicultural College Students and the Differences between Them

    February 24, 2017

    When businesses think about marketing to college students, they often don’t address the fact that almost half (43%) of college students are multicultural- Hispanic, Asian, African-American or mixed race. Other businesses focus solely on Hispanic college students, while 23% of the college student population is African-American. The “tried and true” methods of marketing include in-language creative and media, such as running a 30-second ad in Spanish. It is important to go after a specific and different marketing strategy to engage multicultural college students. O’Dwyer’s Internationa Read More
  • Traditional versus Digital Marketing Strategies

    February 3, 2017

    Nowadays there seems to be a battle between traditional marketing and digital marketing. Our economy runs on the art of persuading consumers to purchase a product or service. Recently, there has been a gradual transition to utilizing more digital strategies. However, this should not discredit the power of traditional advertising strategies – as both has their own respective strengths and weaknesses. Here are the pros of each advertising strategy to see which one best suits the route you want to take in advertising your brand. Traditional marketing Traditional marketing is a great too Read More
  • Apps and Technologies Trending with College Students

    January 27, 2017

    The trending apps and technologies utilized the most by college students demonstrate what, how and where students want brands to connect with them. Most college students use Uber as transportation at night, Spotify to listen to their favorite songs and Venmo to pay and receive money from their friends. A recent survey from Fluent discovered that these three brands are becoming increasingly integrated into college students’ everyday lives. The report was based on data from October-November of 2016 of over 500 college students aged 17-24 years old from all over the US. Over three-quarters (78% Read More
  • Attract College Students to Your Brand with these Tips

    January 17, 2017

    College students make up a large amount of the American population, and brands that aren’t tailoring their message to suit them are losing out. When trying to reach this audience, it is important for businesses to have more than just a great and appealing concept. Even if your company solves a common problem college students have, your product will not perform as well if it does not have an authentic message. College students are used to instant gratification – the ability to have what they want whenever they want it, and they do not want to waste time or money when it is not necessary Read More
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