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OnCampus Pulse

Youth Marketing Strategies

  • Tips for Advertising to College Students

    August 24, 2018

    Advertising to college students isn’t always easy. Advertisements bombard students not only everywhere they go but also every time they look at their phone (which is, typically, a lot). Many students do not actively engage with things immediately perceived as an ad. Even those that do cannot possibly recall everything they have seen. For these reasons it’s important to find ways to stand out and make sure you appeal to college students. Here’s some tips for making that happen:   Grab Their Attention This may seem like common sense, but too often brands continue to ignore the im Read More
  • How Brands Can Tap Into the Market of College Students

    May 2, 2018

    Marketing to college students is shifting from focusing only on traditional outlets to combining them to fit into the digital world. Mike Iaco, employee at Power Marketing Digital, says that marketing to college students is important because they are the largest consumers right now. “You need to relate to them by targeting lifestyle marketing with entertainment and alcohol related products to get a big response,” he said. Emily Conway, an employee at Earth Web Technologies, explained that the most important strategies is to know what they want and demonstrating how your product or service Read More
  • Creating Online and In-Store Moments that Matter to College Students

    April 27, 2018

    College students already live in an omnichannel shopping mindset. These young shoppers carry the expectation that seamless and consistent online and offline engagements are the norm across their purchasing journey. The goal of omnichannel marketing is to create one unified brand-to-consumer interaction across all channels. And with the college student demographic looking to spend almost $200 billion in the coming years, omnichannel should become more of a focus. Here are some ways to inspire college students through omnichannel marketing.   The social experience According to Me Read More
  • Uncovering Buying Behaviors and Purchasing Decisions of College Women

    March 9, 2018

    College women are a huge demographic that have very different buying behavior and purchasing decisions from their male counterparts. A recent report by Merkle and Levo discovered important findings about college aged women. This demographic has the highest spending velocity and volume. Among young women, the top 60% spenders are 19% more likely to spend during a specific time frame and will spend 25% more than other segments of the US population. This research suggests the trend toward experiential marketing will continue to grow. College women are willing to pay more and work harder to get th Read More
  • Three Ways Startup Companies Can Build Loyalty with College Students

    February 8, 2018

    One of the main challenges for startup companies is how to market their brand and install brand loyalty to their customer base of college students. Customer loyalty is no easy feat – which is why companies pump a lot of money in their budget to attract repeat buyers. Because the college student generation has an estimated purchasing power of up to $600 billion, it is beneficial to build a long-lasting relationship. Here are three ways startups can start building up customer loyalty:   Emphasize quality Regardless of how sophisticated your products or services are, if the bran Read More
  • College Students Top 10 Brands of Late 2017

    September 29, 2017

    A top critique of college students is that they are fickle with the brands they choose to associate with. However, well established brands and newer ones alike both make an appearance on the latest release of  YouGov BrandIndex latest survey. As one might expect, Facebook and Netflix reign on top of the list, with Facebook obtaining a score of 83.5% and Netflix 75.8%. Surprisingly, the rest of the top 5 spots are filled by southern grocer H-E-B, Walmart and Victoria’s Secret. YouGov obtains this information to measure brand health on 16 different measures across 32 global markets. 20 Read More
  • 2017 Shopping Trends and Insights for Marketing

    July 28, 2017

    Targeting college students is nothing new for marketers. Reaching this lucrative group has proven to be a challenge, as they are the largest and most diverse generation in the US. This generation is also a prime target for brands, as they are also spending a projected $200 billion each year. Here are five trends into the shopping behavior of college students to better influence your marketing strategies. Social media is the number one source for shopping research   A survey by Blackhawk Network asked college students how they learn about products, sales and shopping trends. Read More
  • Travel Brands Shift their Focus to the College Audience

    July 7, 2017

    The travel and hospitality industries have targeted older generations for a long time. Historically, adults with established careers or upcoming retirement were the hot customers for brands in the travel industry. Although these demographics are still a focus, college students are quickly gaining the attention of travel brands. The millennial generation’s insatiable appetite for travel and gaining new experiences all around the world is beginning to rival the 60% of seniors who open up to traveling when their retirement begins. As it is with most significant differences between generation Read More
  • College Students and Charitable Giving

    June 2, 2017

    College students are not top of mind when thinking about giving back to the community. The stereotype of a broke college student obsessed with social media is one that is not completely true. Here are some more myths about college students that brands should know before marketing to them. The truth is that college students do care about things other than themselves and are willing and able to pitch in to charitable causes. According to the 2015 Millennial Impact Report, 84% of millennials made a charitable contribution in 2015. An article by BusinessConnect revealed insight to how the college Read More
  • Why College Students Pay Attention to Marketing Campaigns

    May 25, 2017

    There is an overwhelming number of media and content consumed daily. Therefore, it is almost impossible for consumers to pay attention to every advertisement and piece of content that is placed before them. As a result, marketers creating new campaigns for their products and services need to know the best ways to capture the attention of their target audience. Here are three reasons why college students will pay attention to marketing campaigns. The campaign addresses a current need The start of the purchase decision making process begins with the consumer identifying a particular want Read More
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