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OnCampus Pulse

Youth Marketing Strategies

  • 2017 Shopping Trends and Insights for Marketing

    July 28, 2017

    Targeting college students is nothing new for marketers. Reaching this lucrative group has proven to be a challenge, as they are the largest and most diverse generation in the US. This generation is also a prime target for brands, as they are also spending a projected $200 billion each year. Here are five trends into the shopping behavior of college students to better influence your marketing strategies. Social media is the number one source for shopping research   A survey by Blackhawk Network asked college students how they learn about products, sales and shopping trends. Read More
  • Travel Brands Shift their Focus to the College Audience

    July 7, 2017

    The travel and hospitality industries have targeted older generations for a long time. Historically, adults with established careers or upcoming retirement were the hot customers for brands in the travel industry. Although these demographics are still a focus, college students are quickly gaining the attention of travel brands. The millennial generation’s insatiable appetite for travel and gaining new experiences all around the world is beginning to rival the 60% of seniors who open up to traveling when their retirement begins. As it is with most significant differences between generation Read More
  • College Students and Charitable Giving

    June 2, 2017

    College students are not top of mind when thinking about giving back to the community. The stereotype of a broke college student obsessed with social media is one that is not completely true. Here are some more myths about college students that brands should know before marketing to them. The truth is that college students do care about things other than themselves and are willing and able to pitch in to charitable causes. According to the 2015 Millennial Impact Report, 84% of millennials made a charitable contribution in 2015. An article by BusinessConnect revealed insight to how the college Read More
  • Why College Students Pay Attention to Marketing Campaigns

    May 25, 2017

    There is an overwhelming number of media and content consumed daily. Therefore, it is almost impossible for consumers to pay attention to every advertisement and piece of content that is placed before them. As a result, marketers creating new campaigns for their products and services need to know the best ways to capture the attention of their target audience. Here are three reasons why college students will pay attention to marketing campaigns. The campaign addresses a current need The start of the purchase decision making process begins with the consumer identifying a particular want Read More
  • Marketing to the College Students on their Summer Travels

    May 9, 2017

    With the spring semester coming to an end, college students are prepping for their summer vacation travels. College students have more opportunities to travel, with a whole summer free of classes and the opportunity to study abroad. Seventy-five percent of college students want to travel as much as possible – it is a big priority as students’ value experiences more than tangible items. How can marketers reach students that are traveling anywhere? Effective channels Facebook and other social media channels are effective at ensuring authenticity and building trust. College students wan Read More
  • Trust and Engagement Drive Purchase Behavior for College Students

    April 28, 2017

    Authenticity and transparency are important key words when discussing on how brands should connect with college audiences. What is a brand to do in today’s competitive environment that has shaped the expectations to consistently search for authenticity, transparency, and brands that really connect and understand them? Here are some four elements of your strategy to drive purchase behavior and ultimately brand loyalty for college students: Humanize your brand Have a relatable story with clear and consistent messaging. Spend time cultivating this story – not as a marketing narrative Read More
  • College Student Shopping Trends Your Brand Should Not Ignore

    April 25, 2017

    The ideal retail experience for college students is changing and is no longer a giant superstore full of endless product options. College students value simplicity, quality and authenticity, according to the 10 Trends Millennial Retail report from Kelton. Here are four shopping trends popular with college students and how your business can take advantage of them. Focus on quality, not price Less is more for college students, as many are rejecting mass consumption and the waste it brings about. Instead, they are focusing on purchasing fewer but higher-quality products. The essential pro Read More
  • Mistakes to Avoid When Marketing to College Students

    April 21, 2017

    College students are extremely connected in this digital age as almost half are online for over 10 hours per day. Given these statistics, it should make sense that companies would want to point their efforts advertising online. A recent prediction by eMarketer says that this year, more money will be spent on digital marketing than any other form of advertisement, including television. However, it is important to avoid making the following mistakes that have the potential to damage your brand’s potential to attract this lucrative market. Mistake #1: Making Outdated or Irrelevant References Read More
  • Summer Marketing Strategies: Boost Business When Class Isn’t In Session

    April 14, 2017

    With the end of the spring semester approaching and college students are buckling down for finals, it is time for businesses to put their summer marketing strategies into gear. As the seasons are changing, students get ready for summer by going their separate ways – whether it be going away on vacation, traveling back home, or even staying on campus for summer classes. Businesses should not be put off by student exodus from campus and see it as a lower season for sales and revenue. Here are some marketing tips to heat up your summer marketing strategy. Implement mobile With students Read More
  • Marketing Your Startup to College Students

    March 29, 2017

    College students are a desired group of consumers that have unbreakable loyalties to brands they know and trust. However, this is not to be dissuaded that they cannot be convinced to try new brands. If a business has the opportunity to connect with college students and tell them their story, they can establish consumer relationships that will last long after graduation. How does a startup compete with the many big name brands out in the marketing space? Here are some tips to get your startup on college students’ radar. Make a video Websites such as Netflix and YouTube are commonly fr Read More
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