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OnCampus Pulse

Youth Marketing Strategies

  • Marketing to Multicultural College Students and the Differences between Them

    February 24, 2017

    When businesses think about marketing to college students, they often don’t address the fact that almost half (43%) of college students are multicultural- Hispanic, Asian, African-American or mixed race. Other businesses focus solely on Hispanic college students, while 23% of the college student population is African-American. The “tried and true” methods of marketing include in-language creative and media, such as running a 30-second ad in Spanish. It is important to go after a specific and different marketing strategy to engage multicultural college students. O’Dwyer’s Internationa Read More
  • Traditional versus Digital Marketing Strategies

    February 3, 2017

    Nowadays there seems to be a battle between traditional marketing and digital marketing. Our economy runs on the art of persuading consumers to purchase a product or service. Recently, there has been a gradual transition to utilizing more digital strategies. However, this should not discredit the power of traditional advertising strategies – as both has their own respective strengths and weaknesses. Here are the pros of each advertising strategy to see which one best suits the route you want to take in advertising your brand. Traditional marketing Traditional marketing is a great too Read More
  • Apps and Technologies Trending with College Students

    January 27, 2017

    The trending apps and technologies utilized the most by college students demonstrate what, how and where students want brands to connect with them. Most college students use Uber as transportation at night, Spotify to listen to their favorite songs and Venmo to pay and receive money from their friends. A recent survey from Fluent discovered that these three brands are becoming increasingly integrated into college students’ everyday lives. The report was based on data from October-November of 2016 of over 500 college students aged 17-24 years old from all over the US. Over three-quarters (78% Read More
  • Attract College Students to Your Brand with these Tips

    January 17, 2017

    College students make up a large amount of the American population, and brands that aren’t tailoring their message to suit them are losing out. When trying to reach this audience, it is important for businesses to have more than just a great and appealing concept. Even if your company solves a common problem college students have, your product will not perform as well if it does not have an authentic message. College students are used to instant gratification – the ability to have what they want whenever they want it, and they do not want to waste time or money when it is not necessary Read More
  • Engage College Students with these Four Different Ways

    January 5, 2017

    While high school students are receiving more attention lately, college students are still one of the most influential and profitable consumer groups. Businesses have given large amounts of time and money to understand the behavior in hopes of capturing the attentions and wallets of this group. College students are exposed to over 3,000 advertisements a day, according to business.com. Therefore, it is more crucial than ever to differentiate your message in order to engage with this valuable consumer. The most effective brands are able to overcome this saturated market through building crea Read More
  • The Most Memorable Marketing Campaigns of 2016

    December 28, 2016

    With 2016 is just days away from ending, it is time to reflect on the year’s best marketing campaigns. This year gave companies some of the most unforgettable campaigns and images in the marketing world. Here are a few of the most memorable ones. Virgin – Seize the Holiday Live video moved from marketing trend to marketing tool within the span of the year. Virgin Holidays’ “Seize the Holiday” campaign utilized live video in a creative and engaging way. The video ad choreographs live streaming activities from all around the world – jet skiing, having dinner on a cruise, Read More
  • How Your Marketing Can Turn College Students into Brand Ambassadors

    December 19, 2016

    Connecting your business with college students on campus can be seen as a logistical challenge. However, with the assistance of brand ambassadors, spreading the word about your brand can be a breeze. Here are some tips on how to communicate and organize the perfect marketing strategy with college students on campus.   Help organizations fundraise Student organizations on campus usually collaborate with companies and brands with the purpose of fundraising for a good cause. The best time to reach out to these groups is often at the start of the fall or spring semester, where new Read More
  • Marketing Trends to Look Forward to in 2017

    December 14, 2016

    Predicting marketing trends is a good way to connect with consumers in the hopes of persuading them to buy a product or service in the future. However, it can be difficult to find different and exciting ways to persuade college students to purchase a product. Over the years, marketers have taken advantage of the many channels to reach college student consumers. 2017 will bring new opportunities to review the marketing landscape and judge which ones are working for you. Here are six trends in marketing to look forward to in 2017:   Even more investment in mobile   Mobil Read More
  • What College Students Want From Brands This Holiday Season

    December 9, 2016

    Today, college student shoppers are experts in the digital realm, and expect instant gratification when it comes to items that can fulfill their needs. With the holiday season now in full swing, it is important to recognize that holiday shopping has changed over the years. College student shoppers want and expect to shop for what is convenient for them at the right time. They look to brands to provide a personalized experience in and out of store. With the assistance of smartphones, laptops and tablets, students can view any product no matter where they are. Therefore, they expect all of the p Read More
  • 3 Things to Know About Marketing to Millennial Women

    October 20, 2016

    Millennials make up about ¼ of the population, or approximately 81 million people. Millennial women represent about half of that, or 40 million people. Surveys and statistics show that this demographic is extremely different from previous generations of women. Millennial women have different values and expectations towards brands, lifestyles and spending habits. Here are four things marketers should know about millennial women: They make their own consumer journeys. Millennial women constantly research brands and products they are interested in purchasing. Although millennials take pride in Read More
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