July 21, 2017
With Fourth of July festivities almost over, it’s time for marketers, parents and students to set their attention on back to school. The consumer trends for this year’s BTS season are in, according to a survey by BrandingBrand.com. Here are some of the key findings.
3 in 4 plan to spend the same or more as last year.
Only 22% of shoppers are interesting in spending more than they did last year, with 53% are confident they will spend around the same. 1 in 4 are interested in spending less in comparison to last year.
Online and mobile are becoming popular channels to shop.
A majority of shoppers are planning on purchasing items online. 80% said they will buy online this year, with 62% buying directly from their smartphones. The top three shopping destinations are Target, Walmart and Amazon. Half said they were planning on buying from Amazon, with 64% chose both Target and Walmart for all their back to school needs.
1 in 4 will use mobile payments.
18% of shoppers plan on using Apple Pay, and around 7% said they will use Android and Samsung Pay respectively.
Most are planning on starting and finishing their shopping in August.
Although almost half say they will start in August, 15% of consumers have already started. 54% of shoppers said they plan to finish their shopping in August, but 1 in 4 surveyed won’t be entirely finished until after class has started.
Make sure to check back with our blog for updates on back to school shopping marketing trends all summer.