February 3, 2017
Nowadays there seems to be a battle between traditional marketing and digital marketing. Our economy runs on the art of persuading consumers to purchase a product or service. Recently, there has been a gradual transition to utilizing more digital strategies. However, this should not discredit the power of traditional advertising strategies – as both has their own respective strengths and weaknesses. Here are the pros of each advertising strategy to see which one best suits the route you want to take in advertising your brand.
Traditional marketing is a great tool to advertise your product to a broad audience, such as an entire college campus. This includes methods such as distributing flyers, ads in college newspapers, and out-of-home advertising on bus stops and other public transportation. Brand ambassadors are also included in this because they are a part of a carefully cultivated network that advertises your brand for you.
Many people have a strong affinity towards traditional marketing due to its ability to withstand time and familiarity. We all know and look forward to the SuperBowl for their creative and funny advertisements, and some people watch those more religiously than the actual game. Additionally, traditional marketing is one of the best ways to sell your brand to a localized market. College newspapers have high readership across the country and students read and pay attention to ads in it – especially when it is accompanied by coupons. However, some methods (like TV advertising) are more expensive than others. It is also much harder to track the results of a traditional advertising campaign – as there is no easy way to check how effective your ad was.
Digital marketing strategies revolve around using interactive online, mobile and social media platforms to sell your product or service. The goal of digital marketing is for customers to find you on the platforms they are always on – the Internet, their smartphones, and their social media accounts. Digital marketing has become a powerful and widely used platform in today’s digital economy. While it is possible to tailor to a larger audience, digital marketing can pinpoint and personalize any message to fit to each unique person. Digital marketing tools also allow for consumer feedback and performance results. However, digital marketing requires training and know-how with online workings. Before your campaign can bear any meaningful results, a lot of hard work and background research is required.
While both strategies have their pros and cons, it is important to note that the two can work together cohesively. Newspapers now have online sites which allow you to have both print as well as online ad banners to capture different audiences and maximize exposure. Contact us at OnCampus Advertising to start your traditional and digital college advertising strategies today.