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OnCampus Pulse

College Media Strategies

  • 3 Tips for Advertising to Generation Z

    September 25, 2018

    Generation Z, people born between 1995 and 2015, are rapidly taking over the consumer population. Forbes magazine stated in an article, “Generation Z will account for 40% of all consumers by 2020”. As this generation starts to take over the consumer market, we have to identify their characteristics and habits in order to best reach them. College advertisers need to focus their advertising to Generation Z  Generation Z has grown up alongside Instagram, Snapchat, and Facebook. People born within the Gen Z time period either saw social media platforms come alive or grew up waiting to Read More
  • Tips for Advertising to College Students

    August 24, 2018

    Advertising to college students isn’t always easy. Advertisements bombard students not only everywhere they go but also every time they look at their phone (which is, typically, a lot). Many students do not actively engage with things immediately perceived as an ad. Even those that do cannot possibly recall everything they have seen. For these reasons it’s important to find ways to stand out and make sure you appeal to college students. Here’s some tips for making that happen:   Grab Their Attention This may seem like common sense, but too often brands continue to ignore the im Read More
  • The Benefits of Working with an College Advertising Agency

    July 27, 2018

    As more new ways to advertise continue to be developed, advertising campaigns increasingly become more complex . Trying to manage these campaigns can become very difficult for a business trying to juggle many other things. For this and other reasons, it can be incredibly useful to turn to an agency. Here are some reasons why hiring an college advertising agency could be beneficial to your business. Save Time The biggest and most obvious benefit of working with a college advertising agency is the time it will save your business. Don't rely on your own internal team to craft a potentially expa Read More
  • How Your Offline Marketing Can Help Your Online Marketing

    April 12, 2018

    Everything starts with a story and ends with a story. This common saying can be highly applicable to the world of college marketing. What happens in between these stories is what your customers want to purchase. The first story is told by the marketer, and the second, hopefully by a satisfied customer. The relationship between these two stories makes whatever you are selling unique and tells the strength between your online and offline efforts. Your online story can lead to an offline product, service or experience. One of the ways to strengthen your online marketing is to amplify offline prom Read More
  • Spring Clean Your College Marketing Strategy

    April 3, 2018

    It is spring cleaning time, which means brands are taking a look at their proverbial marketing closet and getting rid of the outdated and unsuccessful things that just don’t work for them anymore. Here are a few strategies to tidy up your marketing this year and prevent a huge mess.   Trending hashtags or topics everyone is talking about Getting in on the latest buzz or hot topic, especially when targeting college students, can be tempting. However, it is important to proceed with caution when it comes to certain topics. There can be a certain gap of when something works and Read More
  • Market your Brand by Targeting Male College Students

    March 6, 2018

    What is the best way to build loyalty and influence the college generation? Engaging young men. According to MediaPost, college aged males are 50% more likely than women to drive brand conversations, and in more than a few select categories. They are emerging as key influencers from sports to auto to travel and more. Additionally, young men are more influential in several categories that women usually dominated, breaking away from gender stereotypes.   Male college students have 12 brand conversations a day – 20% more than their female peers More young men qualified as key infl Read More
  • College Students Top 10 Brands of Late 2017

    September 29, 2017

    A top critique of college students is that they are fickle with the brands they choose to associate with. However, well established brands and newer ones alike both make an appearance on the latest release of  YouGov BrandIndex latest survey. As one might expect, Facebook and Netflix reign on top of the list, with Facebook obtaining a score of 83.5% and Netflix 75.8%. Surprisingly, the rest of the top 5 spots are filled by southern grocer H-E-B, Walmart and Victoria’s Secret. YouGov obtains this information to measure brand health on 16 different measures across 32 global markets. 20 Read More
  • College Marketing: The In-Store Experience

    September 21, 2017

    The stereotypes of college students always glued to their phones is one that has permeated most of the marketing world. Most brands think college students simply just don’t appreciate the in-store experience, which is reinforced by declining retail sales year after year. However, it is interesting to discover that college students actually enjoy and prefer shopping in store. There are three important aspects that brands must pay attention to in order to speak to college students, and they are value, getting a deal and the in-store experience. Value. This seems like an obvious aspect to ke Read More
  • Mistakes to Stay Away from in College Marketing

    September 7, 2017

    Adopting a college marketing strategy for any brand is a tried and true method to obtain some of their lucrative share of wallet. According to RetailLeader, this generation has a spending power of over $200 billion annually. Numbers this high certainly verify the attractiveness of this market, however, not everyone is successful in capturing this audience. The majority of the college student generation has grown up in a world constantly filled with flashy advertisements, with many now just five inches away from their faces with the popularity of mobile. According to Content Science Review, Read More
  • Same Same but Different: The Surprising Truth Behind Marketing to College Students

    February 10, 2017

    College students are more similar to previous generations than you think. A recent study by Yahoo7 analyzed their media and consumption behavior in comparison to other generations with their use of social and digital media. “When it comes to reaching college students, we encourage advertisers to use a bit more mobile, social and online video in line with increased usage, but this doesn’t mean you should completely abandon desktop devices or traditional channels,” said Peter Hammer, head of insights and analytics at Yahoo7. The report noticed similarity in seven different channels: Read More
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