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OnCampus Pulse

Social Media Marketing

  • How to Improve Your Businesses Social Media to College Students?

    October 12, 2018

    In today’s world, a business’s presence on social media to college students is one of the key factors to its success. Whether it’s a start-up company or a business trying to revamp its current social platforms, there are several ways to make improvements. Businesses needs connections to both its online and offline world to grow. Connecting to customers online allows businesses to have conversations, share stories, and interact more with their individual consumers. Businesses don’t always allocate cost and/or time to building their social media platforms, however, it’s quickly becomin Read More
  • The Biggest Advantages of College Social Influencer Marketing

    June 25, 2018

    One of the most effective ways to reach college students is through the use of social influencers, as no one is more well-versed in social media than college students. Social influencers promote a product or brand by making a post directly on their social media page, thereby reaching all of their followers. While they can exist on any social media platform, they are most common on Instagram, benefitting from its focus on photo and video content. Here are some of the biggest benefits of marketing with social influencers. Less Pushy Influencers offer a far more organic way to reach people than Read More
  • College Students: Driving Brands to Practice Socially Responsible Marketing

    March 22, 2017

    It is no secret that college students are a very lucrative target for businesses. They are constantly surrounded with brands messaging to them and attempting to grab their attention. A rising trend for all college students is the preference of purchasing from brands that follow social responsibility and give back to the community. Therefore, it is imperative for companies to understand and act upon the expectations of this consumer group to enact socially responsible marketing. Pro-social messaging, sustainable emphasis on manufacturing methods and ethical business standards are some of the ma Read More
  • Traditional versus Digital Marketing Strategies

    February 3, 2017

    Nowadays there seems to be a battle between traditional marketing and digital marketing. Our economy runs on the art of persuading consumers to purchase a product or service. Recently, there has been a gradual transition to utilizing more digital strategies. However, this should not discredit the power of traditional advertising strategies – as both has their own respective strengths and weaknesses. Here are the pros of each advertising strategy to see which one best suits the route you want to take in advertising your brand. Traditional marketing Traditional marketing is a great too Read More
  • College Students and Mobile

    October 28, 2016

    If your brand isn’t on the mobile bandwagon, you may be quickly falling behind. Online advertising in the US has experienced consistent growth year after year, with a total of $10 billion more in 2015 than in 2014, according to Mary Meeker’s Internet Trends Report. In 2015 alone, $21 billion was spent just on mobile advertising. This advertising channel has demonstrated that it has the largest room for growth and success in the future, with other channels still popular, but slowly declining. Even if college consumers aren’t your critical customers, it is important to keep them in Read More
  • The Best Platforms to Connect with College Students

    September 8, 2016

    When marketing to college students, it is important to engage with them on their own turf. By engaging with them on their favorite platforms, your brand will be able to communicate with a larger amount of your target market on a deeper level. According to a survey we conducted at OnCampus Advertising, the preferred media formats of college students are social media and Internet music. Almost 77% and 58% of students spend over 2 hours a week on these platforms. About 17% of students spend over 10 hours a week on social media, and 20% spend more than 10 hours a week on Internet radio sites. N Read More
  • For Teens, Snapchat Is More Popular than Instagram

    April 15, 2016

    Snapchat is now teenagers’ app of choice, according to a recent survey by investment bank Piper Jaffrey. In fall 2015, 33% of 6,500 US teens surveyed said that they considered Instagram their top priority of mobile applications. Now, that number has decreased to 27%. Meanwhile, last year 19% of students said they considered Snapchat their most popular app, and today that number has increased to 28%, out beating Instagram. Twitter is continuing to decline in popularity, while Facebook is still high in the rankings.   Facebook recently attempted to mirror Snapchat’s feat Read More
  • How to Incentivize Loyalty Programs

    April 8, 2016

    With all of the social media and technology out there, the power to influence the popularity of products has shifted from the brand itself to the consumers. Customers have the power and choice to listen to what your brand is saying and want to keep buying your products. Many large-scale brands including Dunkin Donuts and Starbucks have incorporated a loyalty program into their marketing strategy to reward their most loyal customers and make sure they keep coming back for more. Here are some tips on how to get your loyalty program out there to your consumers: Talk about it online Read More
  • Entertainment is What Millennials Want From Brands

    November 13, 2015

    The best way to get through to millennials through social media is to entertain them, according to digital marketing and millennial-specialist agency Moosylvania, from Marketing Daily. Brands that provide either some sort of entertainment, build anticipation, or give any other have a higher chance of being shared on social media than those than just give news or information. “Having fun with consumers is what really works,” said Norty Cohen, Moosylvania’s CEO. After coming up with three years of research, they discovered that the brands Apple, Nike, Samsung, and Microsoft were Read More
  • Key Strategies to Boost Your Brand’s Social Media Marketing

    July 6, 2015

    Social media marketing strategies are important to help your business succeed in gaining and keeping loyal customers, and increasing traffic, exposure and sales. Here are some important strategies to give your brand a leg up on social media marketing. Don’t restrict posting content to set business hours. Millennials check their phones on average 43 times a day, according to a research conducted by aweb analytics company SDL. There definitely is not a certain set time that youths check their phones because their schedules vary due to classes and extracurriculars. Make sure your bran Read More
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